5 Ways to Boost Your Google Ads Click-Through Rates

5 Ways to Boost Your Google Ads Click-Through Rates

When I was a kid I used to love watching Voltron on Saturday mornings.  In Voltron, 5 separate spaceships would combine to create a super robot called “Voltron” to fight large enemies.  As individual spaceships, they didn’t stand a chance, but once they came together as Voltron, they were able to win the battles. A similar storyline is now playing out in Google Ads accounts.  Instead of spaceships, we have text ads and ad extensions combining to form Voltron-like super ads that can dominate the search results page.  Take a look at the example below and you can quickly see that one ad has a clear advantage in terms of […]

Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. You can find the data, and more context on the dataset and sources, here. Because the data […]

How to Deactivate All Plugins When Not Able to Access WP-Admin

How to Deactivate All Plugins When Not Able to Access WP-Admin

Do you need to deactivate all WordPress plugins, but you cannot access the WordPress admin area? During WordPress troubleshooting, you’ll be often advised to deactivate all plugins and then re-activate them one by one. But what if you cannot access the WordPress admin area to deactivate the plugins? In this article, we’ll show you how to easily deactivate all WordPress plugins when not able to access the wp-admin area. Video Tutorial If you prefer written instructions or want to move at your own pace, then continue reading the instructions below. Basically, there are two commonly used methods to deactivate plugins without accessing the admin area. We’ll show you both of […]

Why HubSpot’s Director of Analytics Wants You to Make Data More Human

Why HubSpot’s Director of Analytics Wants You to Make Data More Human

Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests. For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board. Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services. 2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s […]

21 Interactive Content Stats That Marketers Need to Know in 2020

21 Interactive Content Stats That Marketers Need to Know in 2020

In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch. Bandersnatch followed a character named Stefan, a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. Each time Stefan had to make a decision — such as eating Sugar Puffs or Frosties for breakfast — two options would appear on the screen. Stefan’s fate was then in the Netflix viewers’ hands as they could choose what happened next. The choose-your-own-adventure film — which allowed viewers to go down one of nearly one trillion paths based on their choices — was a viral hit. […]

Shopify SEO Guide: How to increase organic traffic to your store

Shopify SEO Guide: How to increase organic traffic to your store

Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to shop with you. The fundamentals covered in our SEO guide also apply to Shopify SEO, but there are some tricks involved in getting a Shopify site fully optimized for search. There are also nuances and other factors to be mindful of when evaluating the platform’s SEO capabilities. Get the Periodic Table of SEO Factors In […]

How to Craft the Perfect Email for Every Stage of the Buyer’s Journey

How to Craft the Perfect Email for Every Stage of the Buyer’s Journey

Collectively, 103 trillion emails are sent worldwide every year … that’s not a typo. And 58% of people check their email before doing anything else online. It’s no secret that email isn’t dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look. There’s a reason 81% of businesses rely on email marketing for customer acquisition — the impressive return on investment (ROI). Image Source We all know it’s important. Yet many marketers get lost in the trillions of emails floating through cyberspace. While there’s no such thing as a perfect email strategy, it’s important to consider the thought process of users at each stage […]

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

The Content Marketing Institute recently published the results of its 2020 Content Management and Strategy survey, which incorporates the responses of some 250 content marketing managers from organizations of more than 50 staff. As CMI points out in its notes, the survey was fielded in January/February 2020 “in a pre-COVID world”. Yet, despite the significant impacts that COVID-19 has had on how we operate, the results do provide some valuable insights into where content marketing is placed within organizations, and underlines some of the most common challenges to strategic content management. Here are some of the key findings: First off, while the results show that 78% of organizations are taking […]

Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

The COVID-19 pandemic has had major impacts on virtually everything that we do. We’re working from our homes, alongside our kids in virtual school classes, while shopping malls are emptied out, and even going for a walk can feel somewhat unsafe. Logically, COVID-19 has also impacted what people talk about, with pretty much every conversation you have these days now referring, in some way, to the situation. For marketing and communications pros, that’s also meant a re-think in focus. How do you continue maximizing brand exposure amid such an event? Should you even be looking to continue advertising during a pandemic? The true answer is that there is no answer – […]

Audio Tweets? New Experiment Provides a Glimpse at a Possible Future Tweet Innovation

Audio Tweets? New Experiment Provides a Glimpse at a Possible Future Tweet Innovation

With podcast listenership on the rise, is there now a place for audio to become a more significant element of social platforms? Could audio tweets, for example, provide a new element to the app? It’s an interesting consideration, and recently, members of Twitter’s designed team mocked up what audio tweets might look like. As you can see in these images, shared by Owen Williams on Twitter, this is what Twitter’s ‘Hear and Now’ audio tweets might look like, and function, with clips attached to tweets, and even highlighted in a special segment. The basics of the concept are not entirely new. Back in 2018, Twitter launched audio-only live-streams, both in Twitter […]