Facebook Outlines the Next Elements in its Free Group Admin Education Series

Facebook Outlines the Next Elements in its Free Group Admin Education Series

After running an initial series of virtual workshops for group admins last month, Facebook has now announced the next sessions in its Community Education series, which are designed to help Facebook group admins maximize community engagement. Facebook’s initial workshops focused on establishing your Facebook group, and dealing with the additional challenges posed by COVID-19 – you can view the videos from that first series here. The next sessions, beginning next week, will focus on ‘Community Foundations’ and will provide key tips and notes on setting up and maintaining a thriving community. If you’re looking to get more out of your Facebook groups, they may be well worth attending – each […]

Facebook Clarifies Guidelines Around Music Usage in Video Posts

Facebook Clarifies Guidelines Around Music Usage in Video Posts

Facebook is looking to clarify its rules around how creators are allowed to use music in their content, while it’s also adding a new indicator in Facebook and Instagram live-streams to help people avoid potential copyright issues. As explained by Facebook: “We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community – and we’re grateful for how they’ve enabled the amazing creativity we’ve seen in this time.” Facebook established a new set of agreements with music publishers back in 2018, and since then, it’s […]

Twitter Begins Live Testing of New Controls Over Who Can Reply to Your Tweets

Twitter Begins Live Testing of New Controls Over Who Can Reply to Your Tweets

Twitter’s head of product Kayvon Beykpour first noted the initial stages of the project in October last year, and now, Twitter has officially confirmed that a limited group of users will have access to a live test of its audience control options for tweets, which will enable people to restrict who can reply to their updates. As explained by Twitter: “Before you Tweet, you’ll be able to choose who can reply with three options: ‘Everyone’ (standard Twitter, and the default setting), ‘Only people you follow’, or ‘Only people you mention’. Tweets with the latter two settings will be labeled and the reply icon will be grayed out so that it’s clear […]

How to Add Image Choices in WordPress Forms (Boost Engagement)

How to Add Image Choices in WordPress Forms (Boost Engagement)

Recently, a reader asked us how to add image choices to their WordPress forms. Maybe this is something you’ve wondered about too. Instead of just displaying text choices, images can instantly make your forms more engaging. This can help improve your response rate and form conversions. In this article, we’ll show you how to add image choices in WordPress forms to boost engagement and conversions. What are Image Choices and Why Use Them in Your Forms? Image choices are photos, illustrations, graphics, or icons that your users can choose between when completing your form. Here’s a form using image choices, rather than regular text options. The first choice, Strawberries, has […]

Reviewing the Types of Advertising Funnel Models & What Ad Channels Perform Best

Reviewing the Types of Advertising Funnel Models & What Ad Channels Perform Best

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t worth purchasing, but because there are so many competitors, products, and other categories of a solution, that the odds are against them picking you. But there are ways to increase the likelihood they become a customer of yours. And it involves delivering the right advertising at the right stage of the buyer’s journey. To do it, you have to understand the advertising funnel. Defining the advertising funnel When discussing the buyer’s journey, it helps to have a way to visualize how prospects move through various stages to purchase. For over […]

What You Need to Know About DKIM Authetnication

What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message’s legitimacy: What I’m looking for is a DKIM authentication, which proves that an email hasn’t been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my life — and my inbox — changed forever. So in […]

Facebook Tests 3D Product Images in Marketplace Among Advanced AI and AR Shopping Initiatives

Facebook Tests 3D Product Images in Marketplace Among Advanced AI and AR Shopping Initiatives

While Facebook takes a big leap into eCommerce with its new Shop options for both Facebook and Instagram, it’s also working on a range of more advanced AR and AI-based tools to improve the online shopping experience. This week, The Social Network has outlined some of its evolving digital shopping tools, which are designed to make product recommendations more personalized, and address limitations in virtual product assessment. First off, Facebook’s testing out a new 3D-like option which enables Marketplace sellers to provide a full view of their items within their listings. As explained by Facebook: “We’re introducing Rotating View, a state-of-the-art 3D-like photo capability that allows anyone with a camera […]

Facebook Tests New ‘Engagement Alerts’ for Groups to Help Highlight Key Topics and Discussions

Facebook Tests New ‘Engagement Alerts’ for Groups to Help Highlight Key Topics and Discussions

Facebook is testing out a new option that would enable group admins to set up specific alerts for posts that are seeing increased engagement within their communities. As you can see in these screenshots from Facebook group admin Karen Cummings (shared by social media expert Matt Navarra), in addition to ‘Keyword Alerts‘, which Facebook rolled out late last year, some admins now have a new option to create ‘Engagement’ alerts also. As per Facebook, engagement alerts let admins know ‘when posts or comments in your group are getting a big response’. When you choose to set up an alert, you can also select the specific types of engagement you want to know […]

19 Social Media Marketing Myths to Leave Behind in. 2020

19 Social Media Marketing Myths to Leave Behind in. 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it’s hard to keep up to date on what’s really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it’s important to identify myth from reality in order to create an effective social media strategy. To help you separate fact from fiction, I put my Mythbusters hat on and drudged up some of the most common […]