Facebook Expands Test of Skippable Mid-Roll Ads in Videos

Facebook Expands Test of Skippable Mid-Roll Ads in Videos

Facebook has reportedly expanded its test of mid-roll ads in video to all forms of video content, after initially only trying them out within selected live-streams, in addition to them being available within publisher or Facebook original content. As reported by AdWeek, Facebook has confirmed that the mid-roll ads in the new trial will be non-skippable for the first five seconds, then users will be able to tap a ‘Skip’ button to go back to their video. AdWeek provided this example of how the skippable ads will look. Facebook will allow video ads of up to 15 seconds in length during the test, though it hasn’t specifically noted how long […]

LinkedIn Publishes New Guide to Key Content Trends Amid COVID-19

LinkedIn Publishes New Guide to Key Content Trends Amid COVID-19

LinkedIn has published a new guide to key content trends during COVID-19, which includes a range of tips on how to maximize connection with your audience, and examples of how brands are responding to the crisis. There are some handy, helpful insights and notes in the 22-page guide. Here’s an overview of some of the key points. First off, LinkedIn notes that content engagement on its platform around the topic of COVID-19 has seen a massive rise in recent months. In general, LinkedIn was already seeing steady growth in overall user engagement, quarter-on-quarter, but as with all online platforms, usage has gone through the roof during the coronavirus lockdowns, and the […]

Twitter Says That its getting Better at Detecting and Removing Bots, Outlines Common Misinterpretations

Twitter Says That its getting Better at Detecting and Removing Bots, Outlines Common Misinterpretations

As many, including myself, have noted many times over the years, Twitter has a problem with bot profiles. For years, users have complained about the impact of bots and fake accounts on the platform, and while various research reports have pegged Twitter’s fake profile levels at between 5% and 15%, their presence is seemingly even more significant than that. Researchers have repeatedly pointed to massive swarms of bot accounts being used for malicious purpose, with the most concerning use being the amplification of political messages, in order to drown out opposing views. But Twitter now says that a lot of those stats are incorrect – and not only are they incorrect, but they’re also, potentially, […]

LinkedIn Publishes its Latest ‘State of Sales’ Report, Looking at Emerging Sales and Consumer Trends

LinkedIn Publishes its Latest ‘State of Sales’ Report, Looking at Emerging Sales and Consumer Trends

LinkedIn has today launched its fourth annual State of Sales report, which looks at key market trends and shifts, based on surveys of over buyers and sellers across the US. And based on the topline findings, it’s clear that COVID-19 has significantly altered the current sales landscape. The pandemic has impacted almost everything we do, and as such, these trends will likely come as no surprise. But it is interesting to note how businesses are now changing their approaches in line with the new sales environment. First off, LinkedIn notes that the measures for success have changed, with more organizations moving to longer-term growth goals. “Our survey data indicates that […]

Pinterest Adds New ‘Shopping Spotlights’ to Highlight Product Recommendations from Fashion Influencers

Pinterest Adds New ‘Shopping Spotlights’ to Highlight Product Recommendations from Fashion Influencers

Pinterest is rolling out a new product recommendation tool called Shopping Spotlights, which will showcase selections of Pin products as chosen by fashion influencers and publishers. As explained by Pinterest: “Today, we’re excited to introduce an entirely new feature called ‘Shopping Spotlights’ which bring the expert recommendations of influential fashion and home tastemakers, as well as publishers, directly to you. In addition to editors’ picks, you’ll be able to easily shop curated ideas based on current Pinterest trends. With the feel of a personal stylist, and the look of an editorial magazine, shopping the latest trends as well as product picks of your favorite influencers and magazines has never been easier.” […]

Facebook Announces ‘Shops’ for Facebook and Instagram

Facebook Announces ‘Shops’ for Facebook and Instagram

After years of working around the edges, and trying to find ways to make a bigger dip into eCommerce, the COVID-19 pandemic has finally given Facebook the push is needs to take the next major step. Today, Facebook has launched ‘Shops‘ on both Facebook and Instagram. As explained by Facebook: “Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors […]

Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well as a carousel of related excerpts from various sources. What it looks like. This was the top result for the query “can dogs eat chocolate” prior to the change. Source: Bing. The new yes/no summary result now looks like this: Certain queries will also trigger an option to refine the search for a more specific answer, as seen above. Clicking on one of the refined search options takes you to the results for that query, which may also display the yes/no summary. This feature […]

Is automotive a bellwether for Google My Business trends during COVID-19?

Is automotive a bellwether for Google My Business trends during COVID-19?

Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out, I worked with my company Reputation.com to examine GMB performance across all verticals. One trend that seemed to come out of this analysis was that automotive appears to be not only a bellwether for the U.S. economy, but also as an industry to look at to see what is likely going to happen on GMB […]

See who’s keynoting SMX Next

See who’s keynoting SMX Next

Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales. Join us June 23-24 to access more than 30 sessions from leaders in search marketing technology, actionable insights from senior-level search marketers, and four, just-announced keynotes from the Search Engine Land experts you know and trust: Don’t miss this opportunity to learn how emerging technology and advancements in search platforms are changing what it means to be a tactical and effective search marketer… today and into the future. Register now for a […]

Wasn’t ABM Supposed to Fix B2B Buying?

Wasn’t ABM Supposed to Fix B2B Buying?

Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I’ve been meaning to read more, and signed up for an online workout class (that I’m likely to skip). All from my phone, and all with just a few clicks. The purchase process for each was personal, quick, and easy — something I’ve come to expect from all my service providers. It’s 2020 after all, and delivering an exceptional customer experience is the key to success. In recent years we’ve seen consumers flock to the companies that offer the best customer experience. These ‘experience disruptors‘ have driven customer expectations to […]