Beginner’s Guide on How to Add a Link in WordPress

Beginner’s Guide on How to Add a Link in WordPress

Do you want to add a hyperlink in WordPress? Recently, one of our users asked us how to add a link in WordPress. There are several different ways to add links in WordPress. You can add links in your posts, pages, navigation menu, sidebar widgets, footer area, and more. In this comprehensive beginner’s guide, we will show you how to add a link in WordPress posts, pages, widgets, navigation menus, and more. Since this is a detailed tutorial, please use the navigation below to quickly jump to the section you need: How to Add a Link in WordPress Posts and Pages How to Add a Link in WordPress Text Widgets […]

7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Sometimes, I’m assigned blog topics that are super exciting. I’ve written about Twitch, Instagram marketing, exciting company cultures, and team building games. These post topics quickly engage me, and I always find myself empowered to write a highly valuable article for readers. Other times, though, I’m assigned blog topics that aren’t as exciting. I’ve written about highly technical topics, such as Why Website Indexation Is A Must-Have for Marketers and Header Tags: What They Are and How to Use Them. Topics like these aren’t as easy to write about, and sometimes I find myself stuck trying to make “duller” blog topics interesting to write and gripping for readers. Even though […]

Google Search Console adds new guided recipes reports

Google Search Console adds new guided recipes reports

Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. IT also lets you discover any issues with all of the recipes on your site. Guided Recipes Enhancement Report. The new guided recipes enhancement report gives you a dedicated report for your recipe markup. It will show you errors, warnings, and fully valid pages found among your site’s recipes. In addition, if you find an issue and then fix that issue, you can use the report […]

TikTok Appoints New CEO in Disney Executive Kevin Mayer

TikTok Appoints New CEO in Disney Executive Kevin Mayer

Wow, TikTok must have offered Kevin Mayer a lot of money to take on this role. Today, The New York Times has reported that Disney executive Kevin Mayer, who recently helped oversee the successful, global launch of the company’s new Disney+ platform, has taken on the role of TikTok CEO, while he’ll also serve as the COO of parent company Bytedance, which is based in China. Well, technically – according to NYT: “A TikTok spokesman on Monday stressed that TikTok was not owned by a Beijing-based company. Instead, its parent company, ByteDance Ltd., is incorporated in the Cayman Islands, though he could not say how many people are based there. […]

Google Adds Custom Bidding and Outcome-Based Buying Options for Display & Video 360 Campaigns

Google Adds Custom Bidding and Outcome-Based Buying Options for Display & Video 360 Campaigns

Google has added two new ad bidding options for Display and Video 360 campaigns, giving marketers more control over how their ad budget is allocated through its programmatic process. Google’s Display campaigns enable marketers to place ads on a range of websites across Google’s network,  while Video 360 campaigns are specific to video across the same. First off, Google’s adding a new Custom Bidding option which will enable advertisers to set the parameters for their campaign budget allocation. As explained by Google: “Here’s how it works: first, you identify a key performance indicator (KPI), such as revenue or brand lift, that you want to optimize. Next, you define the proxy […]

Twitter Removes Custom Camera Captions and Larger Image Presentation Format

Twitter Removes Custom Camera Captions and Larger Image Presentation Format

Twitter’s making a slight correction in its approach on its visual presentation options within tweets. As you may recall, last year, Twitter rolled out an updated Twitter Camera, which included a new way to add colorful caption panels to images captured through the native camera option, while those images also appeared larger in timelines. Yeah, nah, that’s not working for Twitter anymore. Today, the platform has announced that it’s rolling back these changes, along with a couple of other tweaks to the native camera function. And to make Tweeting *pictures and videos* easier, we’re making some changes to the camera. Photos and videos will no longer appear larger in the […]

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried […]

New Analysis Reveals That a Small Number of Politicians Drive the Majority of Political Discourse on Twitter

New Analysis Reveals That a Small Number of Politicians Drive the Majority of Political Discourse on Twitter

Despite US President Donald Trump repeatedly noting the ways in which social media helped him win the 2016 Election, and singling out Twitter, specifically, for how it’s benefited both his campaign efforts and subsequent presidency, social platforms are still not being widely utilized by politicians, with new research showing that the vast majority of legislators fail to gain significant traction with their tweets. That could highlight a significant missed opportunity for political campaigners. The data from Pew Research, which incorporates analysis of public tweets from each of the 2,056 members of the national legislative bodies in Australia, Canada, New Zealand, the UK and U.S., shows that despite the majority of […]

Twitter Updates Tweet Embeds, Including New Presentation Style

Twitter Updates Tweet Embeds, Including New Presentation Style

This is a relatively small update, but relevant to note either way. Today, on the Twitter Developer Forums, Twitter has announced a change to the way tweet embeds will be displayed on websites, which could cause some presentation impacts. As explained by Twitter: “Starting today, we will begin rolling out a new version of embedded Tweets that has an updated design and better infrastructure that will soon help load Tweets faster on your sites and apps. As we roll it out, you might see your Tweet embeds rendering with a slightly new look.” And yes, the changes do appear to be slight, but again, worth noting for your posts and […]