Instagram Launches ‘House of Instagram’ Brand Advice Hub in Australia

Instagram Launches ‘House of Instagram’ Brand Advice Hub in Australia

Instagram has launched a new ‘House of Instagram’ mini-site, which provides links to a range of guides, tips and resources for businesses, with a focus on the Australian market. The information hub includes overviews of how to build your brand on the platform, how to connect with Instagram audiences, as well as case studies and wellbeing tools. It also includes an ‘A to Z of Instagram’ listing, which, according to Instagram: “[Provides] an inside look at some of the latest trends, incredible communities and creators on Instagram that connect their passion with people. Some you may have heard of, and some you’ll discover for the first time. It’s the A […]

Reddit Tries Out Blockchain-Based Incentive Scheme to Encourage Community Actions

Reddit Tries Out Blockchain-Based Incentive Scheme to Encourage Community Actions

Try as they might, social networks just haven’t been able to integrate blockchain technology into their processes in any workable way as yet. Facebook’s Libra project is still plagued with issues, and while Twitter CEO Jack Dorsey is a big advocate for cryptocurrency, there’s no obvious use for such within tweets at this stage. But maybe, Reddit has found a way – this week, Reddit has launched a test of a new, blockhain-based ‘Community Points’ system, which will enable Reddit moderators to allocate points to community members based on their activity within their subreddits. Those ‘points’ can then be used to purchase things like ‘Special Memberships’, which will give users […]

LinkedIn Rebrands Editorial Team to LinkedIn News as it Continues to Expand News Coverage and Content

LinkedIn Rebrands Editorial Team to LinkedIn News as it Continues to Expand News Coverage and Content

LinkedIn has announced a re-brand of its editorial team, which has now grown to more than 75 individual staff, working across 15 regions. As explained by LinkedIn News VP Daniel Roth: “Editors play a central role in LinkedIn’s professional community, from original reporting to cultivating/curating conversations from members, Influencers and publishers. Our mission is to give professionals the news and views they need now to stay informed and to build their voices. To help members connect with this content, today we’re launching a distinct editorial identity – LinkedIn News – that reinforces our work as a trusted professional news brand, while communicating the value we bring to you and the community.” Aside […]

Facebook Invests $1 Billion into New Sea Cable to Improve Internet Access in Africa

Facebook Invests $1 Billion into New Sea Cable to Improve Internet Access in Africa

Facebook has reportedly committed more than $1 billion to the development of a new sub-sea cable link designed to improve connectivity in Africa, and connect more people to the internet – and subsequently, connect more users to Facebook. The plan’s part of Facebook’s broader mission to connect with world, with over 3.5 billion people reportedly still unable to access the internet. As explained by Facebook: “Africa is currently the least connected continent, with just over a quarter of its 1.3 billion people connected to the internet. As part of our commitment, we’re proud to announce that Facebook has partnered with leading African and global operators to build 2Africa, the most comprehensive subsea […]

Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

Instagram has been rolling this option out over the last few weeks, but today, it’s officially announced that all users can now save the video of their Instagram Live broadcast to IGTV, and keep it available for viewing for as long as they choose. Up till now, Instagram Live broadcasts have only, technically been available to viewers during their broadcast – i.e. when the ‘Live’ marker appears on the users’ Stories bubble. Users have additionally had the option to save the video of their Instagram Live broadcast to their camera roll, then re-upload as they see fit – but now, you’ll also have the capacity to send the video direct to […]

Google Chrome to crack down on battery- and data-sucking display ads

Google Chrome to crack down on battery- and data-sucking display ads

Google’s Chrome browser will start blocking resource-heavy ads around the end of August, the company announced Thursday. Ads that are programmed poorly, aren’t network-optimized or mine cryptocurrency (seriously) can affect users’ devices — hogging network data and draining batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it,” Marshall Vale, a Chrome product manager wrote. What will happen? Chrome will limit the resources a display ad can use before a user engages with it. If an ad exceeds the resource limit, Chrome will unload the ad using a […]

What do local SEOs really think of Google My Business support?

What do local SEOs really think of Google My Business support?

It’s already hard to remember a time when a local SEO’s priorities included having to deal with Google My Business’ various support teams across email, phone, live chat, and social media. Earlier this year, though, it was a different story. So, inspired by serious issues with incorrect recommendations, errant listing suspensions and very long wait times for reinstatements earlier this year, I sought to find out what the local search experts (many of whom are GMB Product Experts) really thought of the quality of Google My Business’ support, and compiled the following reactions from a long list of local SEO pros, including Joy Hawkins, Ben Fisher, Greg Gifford, Dan Leibson, […]

The old marketing playbook isn’t enough during COVID [Video]

The old marketing playbook isn’t enough during COVID [Video]

[embedded content] “We’re seeing . . . that a lot of brands are doing things that they have never done before, and that’s actually what is working,” Kaitlin McGrew, SEM strategist at PMG, said during our digital commerce marketing session of Live with Search Engine Land, adding that she has been witnessing brands offer deeper discounts on products that typically don’t get marked down to help bring key performance indicators close to their normal levels. Fashion accessory brand Groove Life also took an approach that is counter to what many marketers might be considering these days: “We were like, ‘Well, we’ve got this creative, we’re planning on doing a sale […]

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return. Think about social media: the platforms remain addictive because you can refresh your feed and see new material any time you visit. Different types of people want to engage in communities in different ways. Some seek out one-to-one connections with like-minded people whom they can call on for advice or input. Others prefer to participate in large discussions […]

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn’t insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially becoming elementary or middle school teachers while their children’s schools are closed for the other half. Other colleagues are dealing with increasing anxiety as a result of tight living quarters. As we can all probably attest, the boundary between “work” and “home” life is quickly shrinking. (I’m currently typing this in the same spot I do my afternoon yoga, after-work ‘happy hour’ with friends, and nighttime movie-watching.) Of […]