Inside the judging chamber: 17 tips for crafting impressive awards submissions

Inside the judging chamber: 17 tips for crafting impressive awards submissions

Since inception in 2015, the Search Engine Land Awards have maintained some of the highest submission requirements and strictest standards among digital marketing awards programs. The application process requires submitting details around campaign budget, metrics, strategy and tactics, tools and resources used by entrants, in addition to laying out a compelling case study within the submission limitations. As a result, assembling all of the required materials and supporting data is a team effort and time investment, though one past winners and finalists have concurred is well worth the effort. About our panel of expert judges While it’s common across many marketing awards programs to have a judging panel of peers […]

How to Create a Custom WordPress Widget

How to Create a Custom WordPress Widget

Do you want to create your own custom widgets in WordPress? Widgets allow you to add non-content elements into a sidebar or any widget-ready area of your website. You can use widgets to add banners, advertisements, newsletter sign up forms, and other elements to your website. In this article, we will show you how to create a custom WordPress widget, step by step. Note: This tutorial is for DIY WordPress users who are learning WordPress development and coding. What is a WordPress Widget? WordPress widgets contain pieces of code that you can add to your website’s sidebars or widget-ready areas. Think of them as modules that you can use to […]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These core metrics are split by region, company size, and industry cuts so you can explore on your own to see data for companies most similar to your own. You can find the data, and more context on the dataset […]

Snapchat Updates Analytics Layout, Adds ‘Quoting’ Option to Respond to Replies

Snapchat Updates Analytics Layout, Adds ‘Quoting’ Option to Respond to Replies

Snapchat has rolled out an update to its in-app analytics for Creator accounts, while it’s also added a new ‘Quoting’ feature which will enable Creators to respond to replies in their public Stories. As shared by Mike Metzler of Conviva, the new analytics layout provides more specific insight into your Snap performance, and the updated format makes it easy to understand how the data relates to each Snap. Here’s a comparative side-by-side with an older version of Snapchat analytics: Of course, Snapchat analytics are not available to all users, so not everyone will be able to access the updated tools, but for those who can, it could make it easier to stay […]

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°). How does this compare to previous Core Updates? With the caveat that recent temperatures have been well above historical averages, the May 2020 Core Update was our second-hottest Core Update so far, coming in just below the August 2018 “Medic” update. Who “won” the May Core Update? It’s […]

YouTube’s New Audience Activity Insights Are Now Available to All Creators, Video Chapters Now Opt-In

YouTube’s New Audience Activity Insights Are Now Available to All Creators, Video Chapters Now Opt-In

YouTube Creator Insider Tom Leung has this week provided an update on two significant features that are coming to YouTube publishers. First off, Leung has confirmed that its new listing of when your YouTube audience is online is now available to all users. As you can see here, the new chart, available in YouTube Studio analytics, displays when your audience is most active on the platform, which can help in your planning. As per Leung: “We started rolling it out very gradually, but now it’s available to all, 100% of Creators”. It’s similar to Facebook’s audience insights, which, as noted, provides more guidance as to when you should be looking to […]

Houseparty Launches New Co-Watching Feature with Celebrity-Fronted Event Series

Houseparty Launches New Co-Watching Feature with Celebrity-Fronted Event Series

Group live-streaming app Houseparty is using a three-day, virtual ‘In The House’ festival, which includes a range of celebrity guests, to showcase its latest co-watching feature update. I mean, that’s obviously not the only reason – with Facebook and YouTube running star-studded graduation events for the Class of 2020, Houseparty, which is primarily used by young students, is also looking to get in on the same. As you can see here, Houseparty co-watching enables users to gather together to virtually participate in video events as a group. As noted by TechCrunch, Houseparty first showcased the option last week with a virtual prom event hosted by DJ D-Nice. With in-person events off […]

France Announces Tough New Content Removal Requirements for Social Platforms

France Announces Tough New Content Removal Requirements for Social Platforms

Social platforms could be up for a significant challenge in France, with French legislators today approving a new law that will require rapid response from moderation teams on highly offensive content posted in their apps. As reported by Reuters: “Social networks and other online content providers will have to remove paedophile and terrorism-related content from their platforms within the hour or face a fine of up to 4% of their global revenue under a French law voted in on Wednesday.” Such regulation has been in discussion over the last few years, with authorities keen to put more pressure on social networks to take more action on these fronts. But it’s […]

Facebook Adds Messenger Rooms for Groups and Events

Facebook Adds Messenger Rooms for Groups and Events

While it’s still in the process of rolling out its new Messenger Rooms group video chat feature to all users, Facebook has today announced that Messenger Rooms will also be available within groups and events, providing another engagement option within smaller audience subsets. First off, on groups – Facebook says that both group admins and members will be able to create dedicated group Rooms from the Groups composer, in which they’ll be able to host video chats of up to 50 people at a time. Though there are some additional control options for Group rooms. The main point of note is that group admins will have the ability to allow Messenger […]

A/B Testing on Facebook: How to Do It Right

A/B Testing on Facebook: How to Do It Right

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that can relate? To illustrate, do you always have a tab devoted to Facebook Advertising efforts? Is one of your daily tasks to check the performance of your landing page ads? Further, are you testing those ads before they get published? Facebook offers so many ways to test the performance of your ads before they go […]