Facebook Brings Cartoonish ‘Avatars’ to US Users

Facebook Brings Cartoonish ‘Avatars’ to US Users

US users get excited – Facebook’s Bitmoji-style Avatars are coming to you. After initially launching them in Australia last June, then rolling them out across Europe last month, Facebook’s Fidji Simo today confirmed that the cartoonish likenesses will be available in the US from today. Avatars, much like Bitmoji, provide users with an alternate, cartoonish character likeness, which they can use in a range of stickers and tools that can be applied across both Facebook and Messenger. And you may soon be able to add them in even more places – as per Simo: “There are so many different ways you can use your avatar, including in comments, Stories, Messenger – […]

LinkedIn Rolls Out New Updates for Sales Navigator, Including Detailed Link Tracking Insights

LinkedIn Rolls Out New Updates for Sales Navigator, Including Detailed Link Tracking Insights

LinkedIn has added some new tools to its Sales Navigator platform to help marketers glean more insights into their on-platform efforts, and establish stronger connection with potentially interested users. First off, LinkedIn’s adding a new ‘Smart Links’ option, which will provide more insight into who’s viewed your posted updates, for how long, and when. As you can see here, Smart Links is similar to UTM tracking for URLs, but with LinkedIn links specifically. When you add a Smart Link to your LinkedIn update or InMail, you’ll then be able to see who opened the link, how long they read it for, and which elements were of most interest to them. […]

Facebook Brings its Cartoonish ‘Avatars’ to US Users

Facebook Brings its Cartoonish ‘Avatars’ to US Users

US users get excited – Facebook’s Bitmoji-style Avatars are coming to you. After initially launching them in Australia last June, then rolling them out across Europe last month, Facebook’s Fidji Simo today confirmed that the cartoonish likenesses will be available in the US from today. Avatars, much like Bitmoji, provide users with an alternate, cartoonish character likeness, which they can use in a range of stickers and tools that can be applied across both Facebook and Messenger. And you may soon be able to add them in even more places – as per Simo: “There are so many different ways you can use your avatar, including in comments, Stories, Messenger – […]

How to Auto-Apply Coupons in WooCommerce Using Coupon URLs

How to Auto-Apply Coupons in WooCommerce Using Coupon URLs

Do you want to give your WooCommerce customers a special link that automatically applies a coupon for them? Normally, users need to add their coupon code before checking out. However, coupon URLs make it easy to auto-apply coupons and make it even faster for users to finish the purchase. In this article, we’ll be showing you how to auto-apply coupons in WooCommerce using coupon URLs. Why Use Coupon URLs in WooCommerce? Coupon links can be a great way to increase sales on your online store because they’re quick and easy for your customers to use. Customers don’t have to write down or remember a code to put in at checkout. […]

Conversational Marketing: Your Complete Guide to Doing It Right

Conversational Marketing: Your Complete Guide to Doing It Right

Traditional outbound advertising is a lot of one-way talking. “Buy this,” “visit here,” “sign up” on billboards and bus ads are common and not particularly moving. Why? Because untargeted mass advertising like this is irrelevant to most people. But, because it can move a very small selection of people to action, it continues. And it has moved online, too. Fortunately, conversational marketing has become a popular way to overcome the irrelevance to provide experiences that consumers find valuable. What is conversational marketing? Conversational marketing is a strategy that puts customer conversations at the center of driving engagement and growing business. It involves gathering feedback through conversational channels of communication like […]

How to (Easily) Make Perfect Content Calendars in Google Sheets

How to (Easily) Make Perfect Content Calendars in Google Sheets

What do you use spreadsheets for? If you’re anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar? If you often work on campaigns for a few different clients, creating individual calendars in Google Sheets to share with clients and track progress could be uniquely useful for ensuring the client understands when certain content will go live. Alternatively, perhaps you need to create an internal Google Sheet calendar […]

Google Adds Donation and Gift Card Purchase Links on Business Profiles

Google Adds Donation and Gift Card Purchase Links on Business Profiles

Google has added new support link options for business profiles which will enable organizations to list gift card and donations links on their Google My Business listings in order to call on people for assistance amid the COVID-19 lockdowns. As explained by Google: “With this feature, merchants will be able to add a donation link, gift card link or both to their profile. They can also share a personal message in their post to inform customers how funds will be put to use.”  The links will be displayed wherever people can view your Google My Business profile, including in search listings and in maps. The options will be available to […]

LinkedIn Now Factors ‘Dwell Time’ Into Content Distribution Algorithm, Which Could Be Bad News for ‘Broetry’

LinkedIn Now Factors ‘Dwell Time’ Into Content Distribution Algorithm, Which Could Be Bad News for ‘Broetry’

LinkedIn has this week published an overview of its new ‘dwell time’ metric, which is now being factored into its feed algorithm, which defines what each user sees on the platform. Dwell time, as it sounds, calculates how long a LinkedIn user spends looking at an update or link. As explained by LinkedIn: “At a high level, each update viewed on the feed generates two types of dwell time. First, there is dwell time “on the feed,” which starts measuring when at least half of a feed update is visible as a member scrolls through their feed. Second, there is dwell time “after the click,” which is the time spent […]

Twitter Looks to Lead Broader Remote Work Shift, With Staff Free to Keep Working From Home Indefinitely

Twitter Looks to Lead Broader Remote Work Shift, With Staff Free to Keep Working From Home Indefinitely

As more businesses begin to look to the future, and a return to regular operations after the COVID-19 lockdowns, Twitter has announced that it will let its staff work from home indefinitely – forever if they like – even after the restrictions are lifted. As per Twitter: “We were uniquely positioned to respond quickly and allow folks to work from home given our emphasis on decentralization and supporting a distributed workforce capable of working from anywhere. The past few months have proven we can make that work. So if our employees are in a role and situation that enables them to work from home and they want to continue to do so […]