Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020

Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020

Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently. The social media landscape today is incredibly different than it was in 2019. Primarily, the global pandemic of 2020 has meant that more people than ever are online. More people than ever are on social media, and additionally, they’re paying attention in ways that are unprecedented, as suggested by an April 2020 Statista report, which showed that global social media usage has increased by a whopping 44%. This means there is a lot of opportunity, but also a need […]

36 Account-Based Marketing Stats to Know in 2020

36 Account-Based Marketing Stats to Know in 2020

As marketers, we’ve become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from our biggest prospects each day — we don’t always know tiny, but crucial, details about the brands or people we most want to sell too. This might be why only 28% of salespeople say marketing is their best source of leads. So, how do we bridge the gap to better help our sales teams sell to high-priority clients? The answer to this question could be account-based marketing (or ABM). […]

How to Easily Change the Font Size in WordPress

How to Easily Change the Font Size in WordPress

Do you want to change the font size in your WordPress posts or pages? Sometimes, you may want to make a line or a paragraph larger, or you might want to increase the font size of your entire page content. In this article, we’ll show you how to easily change the font size in WordPress. You’ll learn not only how to change font size in your WordPress posts, but also how to do it across your website. Method 1: Using Paragraph Headings It takes your visitors just a couple of seconds to decide whether they want to stay or leave your website. This gives you very little time to convince […]

Google Announces New, Free Digital Skills Training Sessions Online

Google Announces New, Free Digital Skills Training Sessions Online

With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education courses, with a new series of online sessions designed specifically to meet increased need during the crisis. As explained by Google: “We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”  The schedule of courses, which you can see above, could provide some valuable insight for those looking to get a better understanding […]

TikTok Changes Rules on Music Usage by Businesses

TikTok Changes Rules on Music Usage by Businesses

A common question we’ve been asked about TikTok usage for brands is whether businesses can add whatever songs they want to their TikTok clips, free of constraints or costs. And the answer thus far has been yes, as such usage was seemingly built into TikTok’s existing agreements with music publishers, many of which stemmed from back when it was called Musical.ly. But now, that appears to have changed, which could alter your brand approach to TikTok marketing. According to Dave Jorgenson, a video producer for The Washington Post, TikTok has quietly altered the rules around commercial usage of popular music, which will stop verified brands from using popular tracks, referring […]

Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

While Facebook Watch hasn’t yet become the next big digital video platform, or a YouTube rival, as such, usage of, and interest in, the option has been steadily growing, with several shows building significant audience followings, and bringing more viewers across to Facebook for longer and repeat sessions. Last year, Facebook reported that Watch is now being used by 720 million people each month, and while the details of that figure are somewhat questionable (the official wording is “720 million people spend at least one minute in Watch each month”), that is still a significant audience, which has also grown further during the COVID-19 lockdowns. And this week, Facebook has sought to provide […]

Google Adds ‘Curbside Pick-Up’ Notifications on Business Listings to Facilitate Contact-Free Options

Google Adds ‘Curbside Pick-Up’ Notifications on Business Listings to Facilitate Contact-Free Options

In order to help facilitate contact-free shopping options amid COVID-19, Google has added a new ‘curbside pickup’ listing option for businesses, via both local inventory ads and Google My Business profiles. As you can see in the left screenshot above, businesses can now access a new ‘Curbside Pickup’ label that will be added to local inventory ads for relevant businesses in the top feed. That could help attract more business, and facilitate related queries without users having to click through on the ad, providing another promotional element. Google says that the option is currently in beta, and available to advertisers in the regions where local inventory ads have launched, and […]

Snapchat Announces New Resources to Assist Users Dealing with Domestic Violence

Snapchat Announces New Resources to Assist Users Dealing with Domestic Violence

Among the many tragic consequences of the COVID-19 pandemic, authorities around the world have reported significant increases in cases of domestic violence, with many victims now stuck inside with their abusers, limiting their means of escape. The increases have been reported in almost all regions – Brazil estimates that it’s seen a 50% increase in domestic violence cases, New Zealand police and support agencies have seen calls regarding family harm jump 20%, while a UN-commissioned report estimates that a 20% increase in domestic violence cases stands across all of its member states. It’s a frightening, and horrendous side-effect of the broader mitigation efforts, and while the lockdowns will improve the safety of the […]

Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest has announced the launch of its updated Pinterest Business Community platform, which aims to facilitate discussion about Pinterest tactics, and other business tips, among Pinterest users. The platform includes links to both help and advice guides to help maximize your Pin presence. It also includes case studies on successful Pin campaigns, and a community notice board where you can contribute to Pin-related discussion. You can sign-up to contribute with your Pinterest business profile – follow the links through, log into Pinterest, and you can then customize your avatar and dive into the conversation. The initiative is not entirely new. Based on the conversations on the notice board, some users […]