45 Slack Tricks to Boost Productivity & Improve Collaboration

45 Slack Tricks to Boost Productivity & Improve Collaboration

Slack is an undeniably popular messaging channel for businesses — it’s used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration. As a daily Slack user myself, I can attest that it’s an incredibly helpful tool for sending quick questions to your manager, organizing meet-up times with colleagues, or even sharing the occasional dog photo in the company’s #dog-channel. However, despite using Slack daily for the past two years, I had no idea that I could star important messages (which essentially “bookmarks” them), set up reminders within Slack to respond to messages whenever I’m ready, or create a custom emoji. There are […]

A Content Marketing Playbook for Times of Crisis

A Content Marketing Playbook for Times of Crisis

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re wondering how to be empathetic without being disingenuous. How to offer value without seeming opportunistic. And how to be there for their audience without adding to the noise. These are important questions to ask at a time like this. Essential, in fact. But underpinning all of them is a much simpler question that gets to […]

Google tests ‘Curbside Pickup’ badge for local Shopping ads

Google tests ‘Curbside Pickup’ badge for local Shopping ads

“Curbside pickup” badges are now appearing on eligible Local Inventory Ads in Google Shopping One area where Google has an edge over Amazon? Local retail. In response to COVID-19 restrictions, Google has been giving local businesses more messaging options such as special store hours, pickup and delivery options and more in Google My Business. Now, it has also enabled “Curbside pickup” badges for Local Inventory Ads. Curbside pickup. Google has been piloting the “Curbside pickup” feature with a small group of Local Inventory Ad (LIA) retailers since the end of April. Officially announced Monday, the badges appear at the top of eligible ads on both mobile and desktop results. To […]

Video: Limor Barenholtz on how SEO has changed over the years

Video: Limor Barenholtz on how SEO has changed over the years

While in Israel last December, I sat down with the head of SEO of Universal McCann Digital, Limor Barenholtz. I’ve known the CEO of Universal McCann Digital from the early days of the company and he told me I had to have a conversation with Limor. So we did. Limor is a natural hacker or tinker, she loves to break web sites down and build them back up to learn how to improve them. That is what sparked her interest in SEO and Google’s ranking algorithms. In our conversation we talked a bit about the old days of SEO and how things have changed over the years. Basically how SEOs […]

HubSpot’s Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home

HubSpot’s Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home

One of the best training sessions I’ve attended for my career was the PeopleFuel®️ program by The Energy Project at HubSpot. Here, I learned that to be most productive at work, I needed to manage my energy, not my time. The training was led by Nick Congelosi, HubSpot’s Management and Leadership Development Head. His team is responsible for overseeing global leadership development across HubSpot with workshops, certifications, and trainings like PeopleFuel®️. When I left that workshop, I felt confident that I could revitalize my work day. That’s why I decided to grab a virtual coffee with Congelosi and learn all about his best tips for staying productive when you work […]

How to Stay Creative With an SEO-Driven Content Strategy

How to Stay Creative With an SEO-Driven Content Strategy

When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a […]

How to Get Cheap Clicks with Facebook Ads

How to Get Cheap Clicks with Facebook Ads

Since the dawn of the internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google AdWords, and eventually Facebook Ads… Regardless of the ad network, the question is always the same, “how do you get the cheapest clicks?” It’s an obvious question because if all else is equal, the cheaper the click, the lower the cost per sale.  And the lower the cost per sale, the higher the return on investment (ROI). In this article I’m going to focus on the ad network where businesses can likely […]

How To Write Meta Descriptions That Don’t Suck

How To Write Meta Descriptions That Don’t Suck

I’ll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn’t know the purpose of a meta description, and why it was so important that I should add one to a blog post. “Google will show the accurate text of my blog posts in […]