Now, Shopify merchants can quickly turn their catalogs into shoppable Pins

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins

A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and measure performance. There is also an ads interface to run promoted Product Pins. It’s live in the U.S. and Canada now and rolling out to countries where Pinterest ads are available in the coming weeks How it works. To get started, after you install the Pinterest app, simply ad a tag to your site. Then […]

The Key to Success with Facebook Ads: Audience Temperature

The Key to Success with Facebook Ads: Audience Temperature

Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns. It’s easy to ignore because there are no options to select the audience temperature as you’re building your campaign.  It’s not quite as simple as choosing your age range and gender. Unfortunately, when you get this wrong, then your campaigns are destined to fail. Worst of all, it’s not clear exactly why you’re campaigns are failing unless you understand this critical factor. What Is Audience Temperature? The good news is that you likely already understand audience temperature — it’s basic Marketing 101. As of writing this article, there are over 2.6 billion […]

Twitter’s Testing a Fleets Feature: What Marketers Need to Know

Twitter’s Testing a Fleets Feature: What Marketers Need to Know

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called “fleets,” short for “fleeting tweets” in Brazil. Fleets, which aren’t yet available in the U.S., are similar to that of Instagram Stories. Like Instagram’s layout, Twitter users who have Fleets will see a bar with circular Story icons from each account above their Twitter feed. From their homepage, a user can tap on a circular Fleet icon to see what an account posted in their Fleets area. Source Unlike tweets, the text, video, or […]

30+ Best WordPress Business Themes (2020)

30+ Best WordPress Business Themes (2020)

Are you looking for the best WordPress business themes? While there are many free and premium WordPress themes available on the internet, not all of them are suitable for your business website. In this article, we will share some of the best WordPress business themes that you can use. Creating a Business Website with WordPress WordPress is the most popular website builder in the market. This is why many big brands use WordPress for their sites. You will find 2 types of WordPress websites on the internet. WordPress.com, which is a hosted solution, and WordPress.org, which is a self-hosted platform. Check out our complete article on WordPress.com vs WordPress.org for […]

15 of the Best Account-based Marketing Software for 2020

15 of the Best Account-based Marketing Software for 2020

Are you in the market for your new account-based marketing software solution? If so, then you’ve come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. In this day and age, having software to help you do that is imperative. As HubSpot’s Senior Manager of Accelerated Leadership Programs, Ryan Batter states, “The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.” So, when you’re […]

A Simple Keyword Research Process for Winning SEO – Whiteboard Friday

A Simple Keyword Research Process for Winning SEO – Whiteboard Friday

Smart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus’s upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot You’ll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complete keyword research strategy. It’s a great follow-up to this Whiteboard Friday!   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to […]

Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

The COVID-19 lockdowns have changed… well, pretty much everything about how we live our day-to-day lives at the moment. But one element that has been significantly altered is retail spending, and how we go about planning and buying the products we’ll need while we’re in social isolation. We saw initial rushes on toilet paper (still weird) and hand sanitizer (still ongoing), but those were only part of the broader changes, and other product categories, you would assume, would also now be seeing significant impacts. More people are cooking at home, so grocery sales, you would think, would have increased, while school lunch items are likely down, along with grooming products and clothing, […]

Google’s Added a New Way to Easily Translate Hand-Written Notes into Text for Use on Your PC

Google’s Added a New Way to Easily Translate Hand-Written Notes into Text for Use on Your PC

Google has added some new tricks to its Lens visual identification tool, including an option which will enable users to scan in hand-written text, then share it for use across various applications in one-tap. Google originally added the capacity to scan hand-written notes within Lens back in 2017, but this new addition enables users to share that digital text translation across their connected Google surfaces – so you can immediately access your handwritten reminder within Gmail for example. As you can see here, the option is available as ‘Copy to my Computer’ within your Lens sharing options. You can then save your text to another signed-in device with Chrome (both […]

YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens

YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens

With streaming content consumption soaring during the COVID-19 lockdowns, YouTube is seeing some major shifts in viewing behavior, and it’s now looking to provide new ad options to help marketers tap into these evolving consumption trends. Even before the lockdowns, connected TV viewers were YouTube’s fastest-growing audience segment, as people become more accustomed to watching online content on their big screens. But now, with people seeking more entertainment options while confined to their houses, YouTube’s TV-connected viewing has gone through the roof: Of course, that’s largely to be expected – people arent watching on their phones as much because they’re at home anyway, and can view the same content on a […]