How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear about these technologies and think to yourself, “My business definitely can’t afford that.” This makes sense. As a good marketer, you should be skeptical about high-priced emerging technologies. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. But, still, sometimes it’s hard to tell how […]

2020 Social Media Trends, According to HubSpot’s Social Media Professor

2020 Social Media Trends, According to HubSpot’s Social Media Professor

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to return on investment. In the most recent HubSpot Research survey, marketers reported that Facebook provides the biggest return on investment. To fine-tune […]

Google’s May 2020 core update was big and broad, search data tools show

Google’s May 2020 core update was big and broad, search data tools show

On May 4th, Google began rolling out the May 2020 core update. We know it can take up to a couple of weeks to fully roll out, but based on everything we have seen so far this update is a very big broad update. We asked several data companies that track Google’s search results to send us impressions of this update and they all agree, this is one of the largest Google core updates in a long time. The facts. What we know from Google, as we previously reported, is that the May 2020 core update started to roll out around 3:50 pm ET on Monday, May 4th. Like all core […]

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

During the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes with curbside pickup — has supplanted in-store buying. And all this may soon change again, as local economies and retailers “open up.” Offering insight into consumer demand. In the current crisis, product search is an area that is dynamic and rapidly evolving, according to Google. So the company is introducing what it’s calling Rising Retail Categories, within the ThinkWithGoogle domain. Google said, in a blog post announcing the new tool, “we’ve heard from our retail and brand manufacturing partners that they are hungry for more insights on how consumer interests […]

Take the COVID-19 Local Search Marketing Business Impact Survey

Take the COVID-19 Local Search Marketing Business Impact Survey

The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Yet, in order to reflect the substantial changes the local business community is currently weathering, we are reaching out to you with a timely additional request. If you market local businesses […]

Facebook Provides Tips and a Template for an Effective Content Calendar

Facebook Provides Tips and a Template for an Effective Content Calendar

Facebook has published a new set of tips on how to create an effective social media content calendar, while it’s also provided a basic content calendar template to help you get started on mapping out your strategy. Facebook says that the basic the three elements you need to note as part of an effective content calendar are: When to post What to post Where to post For many, these are likely obvious, but some still miss out on factoring in the right elements that will enable them to be more efficient in their social media planning by using a calendar listing. Of course, these are also easier said than done. […]

New Survey Looks at How Marketers and Consumers View Social Media Engagement

New Survey Looks at How Marketers and Consumers View Social Media Engagement

Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two. You can read the full report here (with sign-up), but here are some of the key points of note. First off, Sprout asked marketers to identify their primary goals for using social platforms, with ‘Increasing brand awareness’ coming out as the clear top choice. Building an audience and maximizing promotion are where brands see the most significant opportunity in social – which is a shift from times past, when […]

Facebook Has Developed a New Way to Connect More People to the Internet

Facebook Has Developed a New Way to Connect More People to the Internet

Facebook has this week outlined an update to its Free Basics internet connection initiative, through which the company is working to connect the other 50% of the global population that, right now, cannot access the web. The new project is called Discover, a process which enables users to access an expanded range of internet services via the platform, as opposed to the previously limited subset of web tools and sites made available via the first iteration of the Free Basics offering. Facebook launched the initial Free Basics platform back in 2015, an expansion of its internet.org initiative. The idea of Free Basics is that it enables people in regions with limited […]

Facebook Outlines Key Challenges and Plans for Improving Advertising Verification

Facebook Outlines Key Challenges and Plans for Improving Advertising Verification

Facebook’s Director of Product Management Rob Leathern has provided an overview of where the platform currently stands on advertiser verification, and how it’s looking to improve its systems in order to ensure that more businesses are verified, increasing ad transparency, and system integrity, into the future. Over the last few years, Facebook has significantly increased its transparency requirements for political advertisers specifically, with any person or Page running a political ad now required to submit official documentation for assessment. All Facebook ads are also now listed in its Ad Library, increasing transparency – but ideally, in order to provide full assurance, Facebook will eventually be able to verify all businesses on […]

How to Host an Inclusive Virtual Meeting, According to HubSpot’s Remote Work Manager

How to Host an Inclusive Virtual Meeting, According to HubSpot’s Remote Work Manager

As HubSpot’s remote population has grown from a handful of folks to over 300 in the past few years, we’ve learned a number of lessons on how to pivot in-person communications into a virtual environment. When it comes to a team meeting, we’ve learned that while the content often remains the same, the way in which that content is presented and discussed often needs to be modified to ensure that the information resonates and all attendees are actively engaged. We’ve all been on a conference call that goes something like this: But, with remote working on the rise, conference calls are no longer the only option. Today, there are loads […]