Pinterest Adds New Organization Tools to Boards to Assist in Planning

Pinterest Adds New Organization Tools to Boards to Assist in Planning

Pinterest has added a new set of planning tools within Pins and boards in order to help users keep track of ideas and inspiration as they search across the billions of Pins on its network. First off, Pinterest is adding a new notes option within boards in order to help people add key details to their Pin discoveries: As you can see here, the new note has been added in a separate panel within the board, and you’re able to add whatever details and pointers you like within that tab. As explained by Pinterest: “You can jot down details, ingredients to grab at the grocery store (or place that order online), […]

Pinterest Publishes New Guide on Current and Future Marketing Considerations Around COVID-19

Pinterest Publishes New Guide on Current and Future Marketing Considerations Around COVID-19

While it still feels like we’re a long way off returning to normal amid the ongoing COVID-19 lockdowns and expanded impacts, there are signs that many regions are moving into the recovery phase, which could see a lot of businesses shift back to regular operations within the next few months. That won’t be the case everywhere, and restrictions and limitations will remain for some time yet. But there are glimmers of light at the end of the tunnel, and people are now allowing themselves to plan for what happens after the world is re-opened. Pinterest has noted this – in its most recent earnings report, Pinterest said that: “Recently we’ve […]

Facebook Announces its New Oversight Board to Guide Content Rules on the Platform

Facebook Announces its New Oversight Board to Guide Content Rules on the Platform

Facebook has announced the first members of its new Oversight Board, which will help it make decisions on what content should be allowed, and removed, across its platforms. Facebook first announced its Oversight Board project last January, in response to calls for increased action from the company on potentially dangerous and/or harmful content. As explained by Facebook: “With our size comes a great deal of responsibility, and while we have always taken advice from experts on how to best keep our platforms safe, until now, we have made the final decisions about what should be allowed on our platforms and what should be removed. And these decisions often are not […]

Google is suggesting searches based on users’ recent activity

Google is suggesting searches based on users’ recent activity

Google is now surfacing suggested search queries based on recent activity. The suggestion appears as a link below the search bar with the modifying term bolded and italicized, as seen below. Google’s new search suggestion feature based on recent user activity. The personalized suggestions, first reported on by Android Police, can be quite nuanced. How it works. Prior to searching for “noise cancelling headphones,” I conducted a search for “google home.” Based on that history, Google then suggested a query that essentially blends the two queries with a common thread of the Assistant. Here’s what this scenario looked like: Query 1: “google home” > Query 2: “noise cancelling headphones” > […]

Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

There are many ways to find 404 errors: Google Search Console, crawlers, third-party tools. But none of them shows which external sources link to your website with the wrong URLs. These sources can be bringing you a sufficient amount of traffic, yet you have no idea they’re linking to 404 pages. In this post, I’ll share 7 actionable steps that will help you to quickly identify these low-hanging fruits and win your traffic back. Note: you’ll need access to Google Analytics. 1. Go to any 404 page and check its title tag. Most likely, it will be something like ‘404,, ‘Page Not Found,’ etc. 2. Log in to Google Analytics […]

Oops, LinkedIn temporarily drops out of Google Search

Oops, LinkedIn temporarily drops out of Google Search

Early Wednesday morning, the www version of LinkedIn.com, one of the most popular web sites with over 690 million members, dropped out of Google Search. If you tried to find any web pages for www.linkedin.com on Google Search, Google would not show any results. LinkedIn not in Google. LinkedIn has hundreds of millions of web pages on the www root domain and none were showing up in Google search. If you did a site command for [www.linkedin.com] in Google search, Google returned this: When it started. This all started early Wednesday morning, sometime before 4:30am ET, when Andy Levy-Stevenson from Five Blocks notified me on Twitter. David Sedley, his colleague, […]

9 Tips for Working With Teams in Different Timezones

9 Tips for Working With Teams in Different Timezones

As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent. In today’s workplace, diversity breeds new and unique ideas, allows us to look at our campaigns from different points of view, and benefits companies financially. In fact, by 2022, Gartner predicts that 75% of businesses with diverse frontline decision-makers will exceed their financial targets. But, despite all the benefits of having a diverse global staff, companies are still trying to figure out how to work successfully across different timezones. As someone who’s managed marketing initiatives at companies with remote employees and […]

7 Creative Ideas for Your Next Facebook Live Event, from HubSpot’s Social Media Campaign Manager

7 Creative Ideas for Your Next Facebook Live Event, from HubSpot’s Social Media Campaign Manager

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. But today, remote work and digital events are the norm. The effect: Live video is having its moment in the spotlight again. In fact, Facebook says the number of people in the U.S. watching live streams has increased by 50% since January. This leaves many marketers again asking: Should I go live? The answer will depend […]

How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Attend SMX June 23-24… for free!

Attend SMX June 23-24… for free!

COVID-19 is impacting almost every aspect of our profession, not to mention our lives. While it may not be “business as usual”, business must go on. Maybe you’re looking for a more cost-effective way to generate leads due to budget cuts. Or eager to leverage technology to help streamline campaign management and boost returns. Perhaps you’re just wondering what’s next in search marketing… SMX Next was made for you. Join us online, June 23-24, for a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales. Learn how emerging technology and advancements in search platforms are changing what it […]