Facebook Adds New Setting to Stop Private Groups Being Switched to ‘Public’

Facebook Adds New Setting to Stop Private Groups Being Switched to ‘Public’

Facebook is updating its group settings to stop any Facebook Group, of any size, from changing its settings from ‘private’ to ‘public’, in order to protect group users from unintended exposure. As shared by social media expert Matt Navarra, the new setting will ensure uniformity across all Facebook group types – up till now, Facebook has allowed groups with fewer than 5,000 members to switch their privacy setting once every 28 days, but the new change will mean that once a group is switched to ‘private’, there’ll be no going back. That, logically, makes sense. While Facebook groups do adhere to personal privacy settings, it can be disconcerting for members to […]

YouTube Is Working on a New Option to Enable Publishers to Sell Subscriptions via Their YouTube Channels

YouTube Is Working on a New Option to Enable Publishers to Sell Subscriptions via Their YouTube Channels

YouTube is reportedly working on a new option which would enable publishers to more directly add paying subscribers to their publications via their YouTube channels, providing another means for the video giant to help support the news industry. As reported by Digiday: “YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated digital properties through their YouTube channels, according to publishers that have been briefed on the matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription sales tool by the end of this year.” YouTube, as with most online platforms, has long had a difficult relationship with traditional […]

Twitter Launches New Test of Warnings of Potentially Harmful Tweet replies

Twitter Launches New Test of Warnings of Potentially Harmful Tweet replies

Twitter has launched a new, limited test on iOS which will provide warnings on tweet replies that include potentially harmful language, and could cause unnecessary angst. When things get heated, you may say things you don’t mean. To let you rethink a reply, we’re running a limited experiment on iOS with a prompt that gives you the option to revise your reply before it’s published if it uses language that could be harmful. — Twitter Support (@TwitterSupport) May 5, 2020 As explained by Twitter, if your reply includes words or phrases that Twitter’s system has identified as being commonly included in aggressive, harmful or otherwise offensive tweets, a prompt will […]

Twitter Launches New Test of Warnings on Potentially Harmful Tweet replies

Twitter Launches New Test of Warnings on Potentially Harmful Tweet replies

Twitter has launched a new, limited test on iOS which will provide warnings on tweet replies that include potentially harmful language, and could cause unnecessary angst. When things get heated, you may say things you don’t mean. To let you rethink a reply, we’re running a limited experiment on iOS with a prompt that gives you the option to revise your reply before it’s published if it uses language that could be harmful. — Twitter Support (@TwitterSupport) May 5, 2020 As explained by Twitter, if your reply includes words or phrases that Twitter’s system has identified as being commonly included in aggressive, harmful or otherwise offensive tweets, a prompt will […]

Google’s Martin Splitt to join Live with Search Engine Land Friday

This Friday, Search Engine Land’s Barry Schwartz will host a discussion with Martin Splitt, Google Search Developer Relations on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites. So if you are having indexing issues with your HTML or JavaScript-based website then you won’t want to miss this chat. The chat will take place at 1 p.m. EST on Friday, May 8 and we will allow up to 50 people into the meeting to experience the discussion live and ask questions. We will then post the video of the meeting for the larger Search Engine Land audience to enjoy. If […]

Shielding your business in a pandemic

Shielding your business in a pandemic

None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d be facing “out of stock” notices for pasta… and toilet paper? I certainly wouldn’t have predicted, in Q4 of 2019, massive closures of client-facing businesses as a preventive measure in a world-wide sanitary crisis. I’d like to take a moment to hope that you and your families are healthy. As a fellow businessperson, I’d also like to wish the same for your company. Socially and professionally, we’re currently facing tough choices and long days. A time of increasing digitalization Social […]

Is it an algorithm update or is Google adapting to new search intent? [Video]

[embedded content] The degree to which user behavior affects Google’s search algorithms has been speculated over for some time, with the company characteristically reluctant to elaborate on the relationship. However, nearly instantaneous changes to trending search results has some SEOs convinced that Google’s automated systems do kick in when search intent shifts. “Seeing [the intent behind a query change] over and over again, where something becomes newsworthy and it shifts the whole SERP [search engine results page] — Google’s not in there doing that; they’re not in there changing that every day,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine […]

Advertisers signal glimmers of optimism

Advertisers signal glimmers of optimism

Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in the U.S. last week, “but remains significantly elevated.” Roughly half of small businesses said they could survive just two months in late March, and the gradual reopenings by states are now “a source of uncertainty rather than confidence,” for many of them. Overall, business confidence in the U.S. plummeted 17 points in April. The jobless rates are staggering, but U.S. consumer sentiment ticked up slightly for the second week in a row at the end […]

Your CMS Is NSFW

Your CMS Is NSFW

Marketers have a secret — we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in — negative 65. What’s going on? When businesses are just starting out, website management isn’t prohibitively difficult. CMSes designed for very small businesses allow marketers to own their company’s online experience without a developer or IT team’s help. But as businesses grow, our needs — and our organizations — change. As we expand into new markets, launch new products, and introduce new brands, new challenges emerge. Marketing leaders must coordinate with developers […]

The Bad Remote Work Habits You Should Avoid

A few years ago I was at one of those Big Group Dinners with my marketing team and our clients. There were about 15 of us. I liked the group, but I do not like Big Group Dinners — because at Big Group Dinners you eat and drink too much and you have to pretend you’re not tired and you wouldn’t rather be in bed sleeping. At this particular Big Group Dinner, I was exhausted. I’d been back and forth from NYC to Seattle a million times that month and had a ton of work to do after dinner. So wining and dining clients and schmoozing with my team was […]