Google Search Console now supports SpecialAnnouncement schema

Google Search Console now supports SpecialAnnouncement schema

Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test tool also now supports SpecialAnnouncement markup. The new Special Announcements Enhancement report. Source: Google. The new Special Announcements Enhancement report. The Special Announcements Enhancement report shows warnings, errors and valid pages for markup implemented on your site. Special Announcements within the Performance report. Source: Google. Special Announcements in the Performance report. The Search Console Performance report now shows impressions, clicks and CTR results for special announcement pages. Rich result testing. This tool can now be used to check live pages that have […]

A script that detects anomalies at a local level

A script that detects anomalies at a local level

Scripts are awesome for many reasons but the business conditions brought on by coronavirus have highlighted one of their most powerful benefits: they can be created cheaply and quickly. So much so that they can be deployed in quick response to unexpected events, even when there’s no expectation they will be useful for a long time. And when it comes to COVID scripts, we all hope those will be irrelevant sooner than later. But until then, they can at least help us get through stressful times with one less thing to worry about. So far I’ve shared a script that annotates PPC performance with data about government responses to the […]

How to Prepare for a Virtual Conference as a Speaker [Infographic]

How to Prepare for a Virtual Conference as a Speaker [Infographic]

With physical events on hiatus, virtual meet-ups are where it’s at, with a range of well-known industry functions and speakers reverting to live-streaming to maintain connection with their audiences, and even expand the reach of their presentations in some instances. Virtual events are the closest alternative to IRL meet-ups, and with new technologies facilitating better, simpler ways to stream and connect, it’s now increasingly viable for anybody to stream themselves online. But just as you would with a regular event in front of an audience, you also have to prepare for your virtual functions. There are various elements at play, and each will influence how you come across, how you […]

Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning

Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning

Okay, events calendars may not look as impressive or full as they once did, but there are still plenty of seasonal celebrations and dates of note to keep in mind, which could help to improve your social media promotions, while also providing a level of inspiration and/or distraction for your audience amid the COVID-19 lockdowns. Twitter has this week published its latest overview of the month ahead, including a listing of all the key dates of note. As you can see, there’s still a range of worth events in May to keep in mind. Specifically, Twitter has highlighted: Cinco de Mayo (May 5th) – “Cinco de Mayo usually means good food, so […]

WhatsApp Launches New COVID-19 Fact-Checker Bot to Help Reduce the Spread of Misinformation

WhatsApp Launches New COVID-19 Fact-Checker Bot to Help Reduce the Spread of Misinformation

Amid the various concerns around the spread of COVID-19 misinformation, WhatsApp has emerged as a key platform of focus, with reach to billions of users across the globe, and encrypted messaging, making it more difficult to track originating sources. The platform has launched various tools to limit the spread of misleading reports, including new limits on message forwarding and Google search prompts in-stream. And this week, WhatsApp has added another misinformation counter-measure, partnering with Poynter on a new fact-checking bot, which can provide answers on over 4,000 hoaxes within seconds. As reported by TechCrunch, the new bot utilizes information supplied by over 100 independent fact-checkers, in more than 70 countries, the […]

Apple and Google Provide New Overview of How the COVID-19 ‘Exposure Notification’ API Will Function

Apple and Google Provide New Overview of How the COVID-19 ‘Exposure Notification’ API Will Function

While debate rages around the potential privacy implications of the coming Apple/Google ‘Exposure Notification’ API, which aims to slow the spread of COVID-19 by alerting people when they’ve been in proximity to someone that’s later found to have coronavirus, both companies are now moving forward with the next stage of the plan. This week, Google and Apple have released more information on exactly how the process will work, along with example screenshots of the tracing app in action – while the companies also recently opted to change the name of the API from ‘Contact Tracing’ to ‘Exposure Notification’ to help ease anxieties around the process. As reported by TechCrunch, Apple and Google […]

Facebook’s Running a New Series of Education Sessions for Facebook Group Admins

Facebook’s Running a New Series of Education Sessions for Facebook Group Admins

After recently running a series of workshops to help community leaders make best use of Facebook groups to maintain connection during COVID-19, Facebook has now announced a new schedule of education events for Facebook group admins, which are designed to help people better manage their online communities, while also facilitating more connection between community leaders. Facebook’s initial Community Connect event, which focused specifically on key pointers for managing groups during COVID-19, saw solid response, which has prompted Facebook to provide more insight and assistance. Over the coming months, Facebook is planning to run a series of sessions, each focused on a different element of online community management: May: Community Foundations. Going back […]

Facebook Expands Community Help Hub to Cater to More Assistance Options

Facebook Expands Community Help Hub to Cater to More Assistance Options

Early last month, Facebook launched a new platform called ‘Community Help’, where people can either offer assistance to others within their community, or request help with tasks from locals. Now, given the ongoing demand for assistance, in various forms, amid the coronavirus pandemic, Facebook is expanding the Community Help hub to cater to more assistance types. As first reported by TechCrunch, in its original iteration, the Help Hub enabled users to request and respond to calls for help in relation to food supplies, local resources, and volunteers. Now, Facebook is also incorporating ways in which people can support local businesses, donate to blood banks, promote nonprofits and more. Many of these […]

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place more emphasis on technology, e-commerce and integrated online and offline experiences (e.g., BOPIS) during the pandemic. Shopify and Yelp make parallel moves. Two developments in the small business segment illustrate this omnichannel acceleration clearly. Shopify has launched an updated point-of-sale (POS) system for the post-COVID retail landscape. And Yelp has introduced or enhanced a number of features to better help local business owners compete in a new, more virtual economy. Among the long list of Yelp […]