Google surfacing more local COVID news content to satisfy massive search demand

Google surfacing more local COVID news content to satisfy massive search demand

Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines local news. Sullivan explains that Google defines “local news content” as material produced by local publishers (e.g. newspapers) or those outside the geographic area if relevant. He adds that in order to better surface high-demand local news content, Google “made a change to help local content surface better within our Top Stories box” and added a new “Local news box” to show local content for coronavirus searches. Google Search has never seen […]

Google May 2020 Core Update rolling out today

Google announced it is rolling out a new core update, the May 2020 core update, today. This is the second core update of the 2020 year, the first one was the January 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It was just a bit over 3-months ago since the January core update. The announcement. Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.” Previous updates. The most recent previous core update was the January […]

Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]

Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]

[embedded content] “That’s an [algorithm] update: they didn’t start moving from position one to four because of COVID, [Google is] experimenting with something there,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine Land. “One percent of all SERPs containing featured snippets now have featured snippets not in the top position,” said Olga Andrienko, head of global marketing at SEMrush, adding, “It’s tiny, but we considered it as an update, and it was interesting because we’ve seen it for branded queries and also for informational ones as well.” “This [new featured snippet variant] has primarily impacted featured snippets that previously appeared […]

4 Genius Tactics for Increasing Ecommerce Sales

4 Genius Tactics for Increasing Ecommerce Sales

Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most basic ecommerce site should run. But, unfortunately, goals are often easier said than met. To meet your goals, you’ve got to put in work — especially if you’re working to build and grow your ecommerce business. Whether you’re an ecommerce veteran or are new the world of ecommerce, here are four genius tactics to entice buyers and increase sales. 4 Tactics to Increase Ecommerce Sales The world of ecommerce is […]

10 Simple Ways to Optimize Your Website for Lead Generation

10 Simple Ways to Optimize Your Website for Lead Generation

Optimizing your website to generate leads is a no-brainer. But unfortunately, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation.To understand how to optimize our website, we’ll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead? The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located […]

6 Instagram Managers Share Their Trade Secrets

6 Instagram Managers Share Their Trade Secrets

The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I’m definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s also helpful and entertaining. However, as a marketer, nailing Instagram isn’t as easy as waking up and being inspired. That’s why we talked to six Instagram managers to give us their best tips and tricks on managing an Instagram account. Below, let’s dive into trade secrets that Instagram managers swear by. Instagram Managers Share Their Top Tips and Tricks 1. […]

How Long Does it Take to Read the Terms of Service for Each App? [Infographic]

How Long Does it Take to Read the Terms of Service for Each App? [Infographic]

How long would it take you to actually read through every element of each terms of service agreement for every app and tool that you use? Of course, ideally, everybody would be reading through every such agreement, but in reality, that’s not always the case – if ever for some people. We put a lot of trust in regulators and other parties to keep an eye on such things for us. Because the documents are long, and they’re jargonistic. It’s not exactly Harry Potter going through the various clauses and provisions. But would it take you as long to read through them as it would to read an actual Harry Potter […]

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate […]

How to Manage a PR or Social Media Crisis in 10 Steps [Infographic]

How to Manage a PR or Social Media Crisis in 10 Steps [Infographic]

Even if you’re 100% confident in your team, even if you think you’re in a fairly tame niche, even if you don’t have that many followers and you don’t think there’s a lot of risk, it’s absolutely worth having a social media crisis management plan in place. Many a brand has found itself in the mass-media spotlight for an ill-timed or poorly worded tweet, and given the various sensitivities around the current situation, and the fast-moving modern news cycle in general, there are many more potential impacts and considerations that you need to stay on top of, and keep in mind, as you go about your social media promotions. To […]