How to Improve Your Corporate Marketing Strategies [+ Examples]

I know I’ve talked about this before (if you’ve read some of my other blog posts, you might know this already), but I love Taco Bell’s marketing. The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer. As a marketer, we should all strive to achieve that result from our messaging. That’s why we’re going to discuss corporate marketing today. Below, let’s review what corporate marketing is and how to improve your strategy. When corporate marketing is working […]

How to Drive Traffic with Content Amplification

How to Drive Traffic with Content Amplification

61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience. And then … you don’t get much. We’ve all been there, and the feeling of not connecting to your customers isn’t great. So, what do you do when you create content you know your audience wants to see, but they aren’t finding it? How do you raise traffic organically? The answer may be a method that you’re most likely already using, but with a more […]

Facebook Begins to Re-Open Moderation Centers as Concerning Content Gains Momentum in the App

Facebook Begins to Re-Open Moderation Centers as Concerning Content Gains Momentum in the App

Amid the COVID-19 lockdowns, Facebook has been forced to shut down its moderation centers, and send some 35,000 content reviewers home, which has significantly reduced its capacity to review posts, ads and more. Now, The Social Network is looking to get some moderators back in operation. According to BBC News, Facebook is now re-opening some of its review offices, though staff are only being asked to return on a voluntary basis at this stage. As per BBC: “[Facebook] told a committee of MPs that it was now reopening some offices, with plans for social distancing and protective equipment. […] Employees will have their temperatures checked at the beginning of their shift and […]

Building Better Customer Experiences – Best of Whiteboard Friday

Building Better Customer Experiences – Best of Whiteboard Friday

Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I’m […]

Levi’s Uses Pinterest’s Advanced Style Matching to Create Customized, Branded Boards

Levi’s Uses Pinterest’s Advanced Style Matching to Create Customized, Branded Boards

With Pinterest usage on the rise, and its visual data-matching processes evolving, that provides some interesting new considerations for how brands can work with the platform to maximize their exposure and connection. This week, Pinterest has showcased one specific partnership of this type, with Levi’s utilizing Pinterest’s style-matching capabilities to help users find more products aligned to their tastes. [embedded content] As you can see from the video, users are now able to head to ‘Styled by Levi’s’ and take a quick, visual quiz – choosing the images of models that best suit their style – which then generates a custom Pinterest board of shoppable Levi’s Pins, aligned with their […]

Instagram is Adding Some New Font Types for Stories

Instagram is Adding Some New Font Types for Stories

Here’s a quick but interesting, one – Instagram is rolling out some new font options for Stories, including new background effects to make your text stand out. Both Instagram and Facebook are constantly adding new Stories features, and it can be hard to keep up with all of them. For example, in the last month alone: Instagram’s also working on ‘DM Me’ and new business promotion stickers, while Facebook’s working on a ‘Mood’ GIF option. And that’s not all of them – there are other smaller tweaks and tests in progress. And this is just over a few weeks. Given the rapid pace of the various updates, it’s worth checking […]

TikTok Adds New ‘Adjust Clips’ Video Editing Feature

TikTok Adds New ‘Adjust Clips’ Video Editing Feature

TikTok has added a new ‘Adjust Clips’ video editing feature, which provides a new way to re-shoot and re-arrange specific sections of your TikTok uploads. [embedded content] As explained by TikTok: “Do you find it difficult to get your shot in one fluid take? We’ve made it simple for you. Adjust clips allows users to take different video clips and move them around to determine the desired sequencing of the video. Adjust clips allows users to have fun with easily splicing and ordering their video clips and play around with the order to tell your unique story.” As you can see in the above video, there are three separate sections […]

Email Deliverability: 5 Quick & Effective Ways to Increase It

Email Deliverability: 5 Quick & Effective Ways to Increase It

As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber With all the blood, sweat, and tears that go into our emails, there’s nothing more heartbreaking than finding out the message never made it to our subscribers. No matter how carefully we plan our campaign strategy, design, and development, if the email doesn’t reach the inbox, you won’t delight subscribers or see ROI. Making it into the inbox is one […]

Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend

Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend

Twitter has seen a major jump in usage amid the COVID-19 lockdowns, but it’s also warned of significant impacts on its ad business going forward as part of its first-quarter earnings report for 2020. First off, on usage – Twitter is now up to 166 million monetizable daily active users, adding 14 million on the previous quarter, which also represents a 24% increase year-over-year. As noted by Twitter: “The increase in mDAU was driven by typical seasonal strength, ongoing product improvements, and increased engagement due to the COVID-19 pandemic. We saw strong mDAU growth throughout the quarter, with a significant acceleration in March as the pandemic became global. The absolute […]