How To Teach Online Yoga Classes with WordPress

How To Teach Online Yoga Classes with WordPress

Are you a yoga teacher who wants to teach your classes online? While it might seem complicated, it’s actually pretty easy to do. Lots of yoga teachers are holding live classes daily. And others are offering yoga courses online that people can do at their own pace. In this article, we’ll show you how to teach online yoga classes with some simple, yet powerful tools. When you teach yoga online, you can reach people all over the world. Instead of going to a studio, you can work from anywhere. Yes, even your living room. If you want, you can also sell your own yoga memberships and products. This way you […]

Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]

Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]

I have run into an interesting robots.txt situation several times over the years that can be tricky for site owners to figure out. After surfacing the problem, and discussing how to tackle the issue with clients, I find many people aren’t even aware it can happen at all. And since it involves a site’s robots.txt file, it can potentially have a big impact SEO-wise. I’m referring to robots.txt files being handled by subdomain and protocol. In other words, a site could have multiple robots.txt files running at the same time located at www and non-www, or by protocol at https www and http www. And since Google handles each of […]

The Expert’s Guide to Facebook Conversion Ads You Should Review Before Publishing Your Campaign

The Expert’s Guide to Facebook Conversion Ads You Should Review Before Publishing Your Campaign

Facebook Ads is always looking to develop new ways for brands to improve their metrics and grow their success, whatever that may look like. In fact, the average Facebook Ad conversion rate across all industries (9.21%) is more than double Google’s average search conversion rate (4.40%): Yet, as with any platform, there’s always room for improvement — especially in those industries with below average rates, like apparel (4.11%), retail (3.26%), technology (2.31%), and travel & hospitality (2.82%). That’s why it makes perfect sense for businesses to take advantage of Facebook’s unique ad formats, targeting options, and ad objectives. Specifically, the conversion optimization objective. What are Facebook conversion ads? Any Facebook […]

GMB usage declines, but poised to become more powerful post-coronavirus

GMB usage declines, but poised to become more powerful post-coronavirus

Google My Business (GMB) is a core focus for local SEOs. It has also become the central locus of communication between businesses and consumers about store hours, closures, services and other information during the COVID-19 outbreak. Shifting engagement on GMB. Click and call data show that consumer engagement with GMB has changed significantly during the crisis, as people have shifted their buying behavior online and, although it varies considerably by category, away from physical business locations. As one example, the query “takeout near me” has spiked beyond “restaurant reservations” since shelter-in-place orders took effect. This remains a local query; what’s changed is the transaction (now, mostly online) and its fulfillment […]

Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After Vulnerability Discovered

Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After Vulnerability Discovered

If you run a big Twitter account, you may have noted a significant drop in your follower count over the last few weeks. That’s because Twitter has removed millions of accounts linked to a potential vulnerability in its SMS service, which has also lead to Twitter switching off its tweets by SMS option permanently in most regions. We want to continue to help keep your account safe. We’ve seen vulnerabilities with SMS, so we’ve turned off our Twitter via SMS service, except for a few countries. Everyone will still have access to important SMS messages needed to log in to and manage their accounts. — Twitter Support (@TwitterSupport) April 27, […]

Snapchat Launches New Premium Ad Options, Adds Vertical Video Conversion Tool

Snapchat Launches New Premium Ad Options, Adds Vertical Video Conversion Tool

Snapchat has this week announced the launch of a new ad offering called ‘First Commercial’, which will enable advertisers to own ‘the influential first commercial a user sees when they tune into Snap’s robust suite of shows’. The offering will help Snapchat maximize the potential of its original content offerings – in its most recent performance update, Snap noted that the total daily time spent by Snapchatters watching Discover content has increased by over 35%, year-over-year, while total daily time spent by Snapchatters watching Shows has more than doubled versus Q1 2019. Indeed, over the last year, Snap has seen a steady rise in interest in its Snap Original programs, with more than […]

Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’

Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’

The roughly 30 million small businesses (SMBs) in the U.S. employ nearly 48% of all workers according to the U.S. Small Business Administration. The bulk of SMBs are very small and highly vulnerable to failure in the wake of COVID-19 lockdowns. According to a Brookings analysis, 48 million small business jobs are at risk from a small business collapse. Another analysis asserts that as many as one third of all SMBs in the U.S. are at “risk of closure” over the next two to five months. SMB failures will impact digital agencies. Beyond the destruction of lives and communities, this matters to marketers because SMBs spend billions in the aggregate […]

WhatsApp Says Viral Message Forwarding Has Reduced 70% Since Implementation of New Restrictions

WhatsApp Says Viral Message Forwarding Has Reduced 70% Since Implementation of New Restrictions

After implementing new restrictions on how many times messages can be re-shared by users earlier this month, WhatsApp says that it’s seen a major reduction in the distribution of forwarded content, significantly reducing the spread of misinformation within the app. As explained by WhatsApp (via Business Standard): “WhatsApp is committed to doing our part in tackling viral messages. Since putting into place the new limit, globally, there has been a 70% reduction in the number of highly forwarded messages sent on WhatsApp. This change is helping keep WhatsApp a place for personal and private conversations.” WhatsApp initially limited message sharing last January, restricting forwarding to five times per message, before it implemented […]

12 Tips for Hashtag Challenge Ideas on TikTok [Infographic]

12 Tips for Hashtag Challenge Ideas on TikTok [Infographic]

Hashtag challenges are an essential element of TikTok, providing inspiration for users to create their own takes on trending content, and take part in broader shifts. They’ve become so big that they’ve even passed a key social media milestone – they’ve been cloned by Instagram, which means that they must be gaining real traction. But more than just an engagement tool for regular users, businesses can also utilize hashtag challenges to expand their branding efforts on the platform. It’s not a given – it’s difficult to know what will resonate and catch on, and what’ll fall flat. But hashtag challenges do provide another consideration for marketers on TikTok, which, used […]