The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business

The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business

Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact. To succeed and maximize your return on investment (ROI) among so many audience members and competitors, start with why you want to use Facebook ads and what you hope to achieve with them. After all, your campaign objective is the first thing Facebook will ask you about when you go to create an ad. Your Facebook campaign objective — meaning the action you want someone to take after they […]

What is a Business Plan? Definition, Tips, and Templates

What is a Business Plan? Definition, Tips, and Templates

The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success. Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business plan? In this post, we’ll explain what a business […]

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Posted by Dr-Pete Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that’s now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren’t siloed to a single device — your optimization strategy shouldn’t be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears […]

How to optimize your Google local Knowledge Panel

How to optimize your Google local Knowledge Panel

Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click through to a website. It can also help you broadly communicate with your audience, keeping prospects and customers up-to-date with your latest offerings and operational changes, especially as you navigate reopening during the coronavirus pandemic. A local Knowledge Panel, which Google also refers to as a “Business Profile,” acts as your business’ portal on the search results page. Unlike brand Knowledge Panels, claiming one is relatively straightforward — optimizing it to attract customers, answer questions and support your business’ […]

Google Search adds flight, hotel search features around COVID-19

Google Search adds flight, hotel search features around COVID-19

After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important “because the impact of COVID-19 on destinations can vary, it’s important to stay up to date on the latest travel-related information for places you may want to visit.” Travel trends and advisories. Google is showing “travel trends” and “travel advisory” notices in specific regions that people are searching for. So if searchers are looking for a hotel in a location, Google will show the percentage of hotels with availability in that region and the percentage of flights that […]

Google Search helps you find live sport games & TV shows to watch

Google Search helps you find live sport games & TV shows to watch

Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over the years. Watch it live. But now, Google is bolstering how users can find and quickly watch live sports games. Right now it just works with MLB and NBA games but Google said they will be expanding it to other leagues soon. Users can search for [where to watch the Clippers game] or [how to watch the A’s game] on their mobile device and Google Search will list how they can watch […]

How to Fix WordPress Website Not Updating Right Away

How to Fix WordPress Website Not Updating Right Away

Are you trying to fix your WordPress website not updating right away? Often users ask us why some changes they make to their site like a new blog post, widget settings, don’t appear right away. It is a common issue and very easy to fix. In this article, we’ll show you how to easily fix a WordPress website not updating right away. Why My WordPress Site Not Updating Right Away? The most common cause of a WordPress site not updating right away is caching. By default, many WordPress hosting companies enable their own caching systems which store a temporary copy of your pages to improve website speed and reduce server […]

How to Use Instagram Insights (in 9 Easy Steps)

How to Use Instagram Insights (in 9 Easy Steps)

It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format. Instagram Insights are no exception. Here are the analytics on this channel that marketers need to know and understand — and […]

Google now enables GMB profile edits from Search and Maps

Google now enables GMB profile edits from Search and Maps

Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or update GMB profiles directly from Maps and Search. Google announced Thursday morning that local marketers will be able to “create posts, reply to reviews, add photos and update business information” directly within these consumer-facing interfaces. Here’s how it looks in Google-provided images. Edit business data from within search results or Google Maps To do this, agencies or business owners need to be signed in with the Google account associated with the business. Just search for ‘my business.’ […]