Facebook Moves to Expand its eCommerce Presence in India via WhatsApp Shopping Integration

Facebook Moves to Expand its eCommerce Presence in India via WhatsApp Shopping Integration

Facebook is quickly moving to boost its eCommerce presence in India following the purchase of a 10% stake in local internet provider Jio for $5.7 billion earlier this month. As reported by TechCrunch, JioMart, an eCommerce division of Jio’s parent company Reliance, is now testing an ordering system on WhatsApp which enables users to order common grocery items within the messaging app. As explained by TechCrunch: “[Users] can initiate an order by texting “Hi” to +91-8850008000, which prompts a link that opens a mini store on the browser, allowing them to pick a range of grocery products including toothpaste, snacks, tea and coffee, rice, and cooking oil. Once an order has been […]

Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After ‘Vulnerability’ Discovered

Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After ‘Vulnerability’ Discovered

If you run a big Twitter account, you may have noted a significant drop in your follower count over the last few weeks. That’s because Twitter has removed millions of accounts linked to a potential vulnerability in its SMS service, which has also lead to Twitter switching off its tweets by SMS option permanently in most regions. We want to continue to help keep your account safe. We’ve seen vulnerabilities with SMS, so we’ve turned off our Twitter via SMS service, except for a few countries. Everyone will still have access to important SMS messages needed to log in to and manage their accounts. — Twitter Support (@TwitterSupport) April 27, […]

Snapchat Launches New Premium Ad Options, Adds New Vertical Video Conversion Tool

Snapchat Launches New Premium Ad Options, Adds New Vertical Video Conversion Tool

Snapchat has this week announced the launch of a new ad offering called ‘First Commercial’, which will enable advertisers to own ‘the influential first commercial a user sees when they tune into Snap’s robust suite of shows’. The offering will help Snapchat maximize the potential of its original content offerings – in its most recent performance update, Snap noted that the total daily time spent by Snapchatters watching Discover content has increased by over 35%, year-over-year, while total daily time spent by Snapchatters watching Shows has more than doubled versus Q1 2019. Indeed, over the last year, Snap has seen a steady rise in interest in its Snap Original programs, with more than […]

The Best Times to Post on Social Media During COVID-19 [Report]

The Best Times to Post on Social Media During COVID-19 [Report]

Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response. But since then, a lot has changed. The COVID-19 lockdowns have lead to massive increases in social platform usage, and in some cases, significant shifts in when people are active. As such, this week, Sprout has published an update to its listings, which may help guide your revised strategy to cater to engagement changes during the pandemic. Here’s what they found – and note that […]

Snapchat Publishes New Research into How Snapchatters Are Adapting to COVID-19

Snapchat Publishes New Research into How Snapchatters Are Adapting to COVID-19

Snapchat has this week published some new insights into how Snapchatters are feeling about the ongoing COVID-19 lockdowns, and the impact of the pandemic on society more broadly. Snapchat’s predominantly younger audience is in an interesting position here – while research shows that, in general, COVID-19 doesn’t affect younger people as severely as it does those in older brackets, young workers are also likely among the most impacted by the lockdowns, with many retail and hospitality staff being laid off as a result of the mitigation efforts. That means that while they’re healthy, their immediate income and employment prospects may be limited. So how do Snapchatters feel about the current […]

TikTok Launches Donation Stickers, Matches Donations up to $10 Million

TikTok Launches Donation Stickers, Matches Donations up to $10 Million

TikTok has added another way to assist people impacted by COVID-19 with a new set of donation stickers, which will enable users to raise both awareness and funds for charitable causes via their TikTok clips. As you can see from these screenshots, posted by social media expert Matt Navarra, the new donation sticker will enable users to select from a range of causes to support. As explained by TikTok: “Donation Stickers are interactive and can be embedded directly in videos and TikTok LIVE streams, just like other creative effects in TikTok. When a user taps on the Donation Sticker, they will be guided to a pop-up window where they can quickly […]

Microsoft Advertising adds cookie-based experiment option

Microsoft Advertising adds cookie-based experiment option

Cookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either your experiment or your original campaign when they search. The “Create an experiment” page with the new cookie-based split option. Why we care Microsoft Advertising experiments enable you to create a duplicate of a campaign and test (on a segment of its traffic) whether an update works better for your business. The new cookie-based experimenting option ensures that once a customer is shown one version of your ad, they will continue to be presented with the same version. This facilitates more accurate testing of creative […]

Video: Mordy Oberstein on Google quality updates and featured snippets

Mordy Oberstein, chief marketing officer at RankRanger, sat down to chat about a fun topic – Google algorithm updates. We also chatted a bit about featured snippets, but keep in mind, this video was recorded last December and featured snippets change fast. Mordy explained how he feels that your content and website have to be very aligned to a specific topic or entity. Once you start mixing up your content with multiple entities, it can confuse Google and hurt your site’s ranking in Google. It is not just about writing awesome content but your content, across your web site, needs to align with your overall site’s theme. We also talked about […]

4 takeaways for content marketers in the time of COVID-19

4 takeaways for content marketers in the time of COVID-19

[embedded content] Watch the full session. Creating brand content during a global pandemic is not on anyone’s résumé list of experiences. Brands now have to rethink their customers’ priorities to determine what’s worth communicating, while balancing marketing goals with customer empathy. This conundrum has businesses playing themselves, generating nearly identical messaging across site banners and emails. The content din makes it more difficult for audiences to discern one brand from the next. Despite these new challenges, there is guidance for brands that seek to continue serving and engaging their customers. On Live with Search Engine Land Friday, Meghan Keaney Anderson, CMO of HubSpot, Amanda Milligan, marketing director at Fractl and […]

How to Set Up Email Newsletter Tracking in Google Analytics

How to Set Up Email Newsletter Tracking in Google Analytics

Recently, one of our readers asked how do we measure the impact of our email newsletter? You can use Google Analytics combined with special tracking links in your email newsletter to see how effective each email is for your business. In this article, we will share how to set up email newsletter tracking in Google Analytics, step by step. Why Track Your Email Newsletter Traffic in Google Analytics? When you send out an email newsletter, it likely contains at least one link to your site. Your email marketing service should be able to tell you how many people click on a link (your click-through rate). However, most providers can’t show […]