5 TED Talks Every Social Media Pro Should Watch

5 TED Talks Every Social Media Pro Should Watch

I love watching TED Talks – in fact, several of my year-end emails to my team have included a reference (and link) back to Angela Duckworth’s “Grit: The power of passion and perseverance.” It’s the perfect watch (and listen) to inspire any department in a business to embrace their ‘gritty’ side to succeed. I also enjoy watching TED Talks to get a better understanding of the latest trends, including in digital adoption and platform usage. Social media is a constantly evolving field – it’s a rare arena of marketing where the platforms may change over time (bye Vine, hello TikTok), but the overall advice seldom feels too dated. Most businesses do […]

Twitter Acquires Chroma Labs, the Team Behind Stories Editing App ‘Chroma Stories’

Twitter Acquires Chroma Labs, the Team Behind Stories Editing App ‘Chroma Stories’

We could soon have a whole new range of visual tools for Twitter The company has this week announced its acquisition of Chroma Labs, the team behind the Chroma Stories app, which provides a range of stylistic frames and filter options for your Stories content. As per Chroma Labs: “When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we’ve enabled creators and businesses around the world to create millions of stories with the Chroma Stories app. We’re proud of this work, and look forward to continuing our mission at a larger scale […]

Pinterest Publishes Data on Trending Searches by Women

Pinterest Publishes Data on Trending Searches by Women

Ahead of International Women’s Day 2020, Pinterest has this week published a new report which looks at trending searches among female users, and what they mean with respect to how the platform is being utilized by women. As explained by Pinterest: “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028. These women are using Pinterest to find ideas for dinner, travel, home and family clothing choices. But, the how-tos and inspiration go beyond recipes, holidays and styling as women also use the platform for tips for buying their first home, traveling solo, and negotiating salary.”  Pinterest, which has […]

LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links

LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links

Get ready to update your LinkedIn profile. The professional social network is rolling out a new profile element which will enable users to showcase key achievements and updates in a separate ‘Featured’ section right at the top of their LinkedIn profile. As explained by LinkedIn: “The Featured section allows you to showcase samples of your work to people who view your LinkedIn profile. This is a great way to provide evidence of your skills and experience.” As you can see below, the new section will sit below your main profile header, and above your Activity listing. Users will be able to add any of their LinkedIn posts to their Featured […]

Facebook’s Testing New Color Highlighting for Links and Hashtags in Post Text

Facebook’s Testing New Color Highlighting for Links and Hashtags in Post Text

This could be interesting. According to a new discovery by reverse engineering expert Jane Manchun Wong, Facebook is experimenting with new color highlighting for hashtags and profile tags within post text. As you can see in Wong’s tweet above, the tag and hashtag here are both highlighted in Facebook blue. For context, here’s a post with a tag and a hashtag in the current format. The blue highlighting would certainly make them stand out – but is that a good thing? Would that get more people tapping on either, and generate more engagement? In a social media marketing context, the value of Facebook tags and hashtags is somewhat questionable – […]

Facebook Tests Easier Access to Chronological News Feed and Other Feed Sorting Options

Facebook Tests Easier Access to Chronological News Feed and Other Feed Sorting Options

Facebook’s infamous News Feed algorithm has helped the platform maximize engagement, and boost time spent in-app – but it’s also long been a major bugbear for many users. The complex algorithm, which aims to show users more content that they’re likely to be interested in, uses a range of factors in its equations, including when something is posted, how often you interact with the creator, what type of post it is, and more. That means that users generally see posts that are seeing higher levels of engagement appear closer to the top of their feeds. But is that a better experience? Would you be better off just seeing a feed […]

LinkedIn’s Shutting Down its Sales Navigator Gmail Extension

LinkedIn’s Shutting Down its Sales Navigator Gmail Extension

This could be a blow for social media marketers. No doubt if you’ve logged onto Gmail on desktop recently, some of you would have seen this notification at the right of screen. That’s right, LinkedIn is shutting down its handy Sales Navigator for Gmail extension, which provides LinkedIn bio info for anyone who gets in contact with you (and has used the same email address for their LinkedIn profile). The extension, which was originally called ‘Rapportive‘, has been a staple of many social media markers’ toolkits for years, giving you a quick glimpse of who each email contact is, while also confirming if they’re legit, based on their LinkedIn profile. […]

Vast majority of Amazon advertisers plan to spend more on ads again this year

Vast majority of Amazon advertisers plan to spend more on ads again this year

SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital advertisers released Wednesday. Of those planning to increase their Amazon ad budgets, 41% said they plan to spend as much as 25% more than the previous six to 12 months; 22% plan increases of 25 to 50%; and 10% expect Amazon budgets to increase by 50% or more. These growth expectations are in line with the trends we saw forming in our last survey of Amazon advertisers in 2018. Amazon’s ad business grew 40% year-over-year in 2019, to roughly $14 […]

Google Ads Makes it Easy to Share Audience Lists Across Accounts via @MattGSouthern

Google Ads Makes it Easy to Share Audience Lists Across Accounts via @MattGSouthern

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created in a manager account will be automatically shared with all existing and future sub-accounts. Accounts can receive lists from multiple manager accounts, and you’ll still be able to control which audience lists are active. Sub-accounts cannot […]

Build SEO seasonality projections with Google Trends in Python

Build SEO seasonality projections with Google Trends in Python

Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO channel. To set realistic goals, we first need to understand how much traffic we can reasonably drive from SEO this year. To figure this out, we must first answer a few questions: How much traffic are we currently driving from SEO? If we only take seasonality into account, how much traffic will we drive this year? What impact do we expect from the projects on our roadmap? This article will help answer some of these questions and tie it all together to set your SEO […]