Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Research any software that includes a landing page builder and you will often find that templates come packaged along with it. And even though Instapage templates have been a foundational component since the beginning, it was never our goal to simply offer customers a quick and easy way to design and publish pages. Publishing pages is not the ultimate goal. Post-click landing page design is about providing visitors with a personalized experience. We keep innovating to make the platform more robust, and with today’s announcement, it is another step in enabling marketers to created personalized post-click experiences. What are the new conversion-optimized layouts? Instapage is launching 70 new conversion-optimized layouts […]

The new contextual ad targeting works, study says

The new contextual ad targeting works, study says

What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for targeting digital advertising. A new study aims to demonstrate how far contextual advertising has evolved in the age of machine learning and natural language processing (NLP) as an effective ad targeting method. Methodology. The study was designed by GumGum, a contextual advertising company that uses computer vision and NLP to analyze the text, images and videos that appear on a web page (yes, it has skin in this game) and conducted by neuroanalytics company SPARK […]

4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19

4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19

There is no other way to say it, it’s a scary time to be a marketer and/or business owner right now. With all the uncertainty around how long the COVID-19 pandemic is set to impact virtually every aspect of how we live, it’s hard to decide what’s best for business when it comes to marketing. Should you stop your marketing and advertising initiatives in the midst of the crisis? And if you continue to advertise at this time, how will your message be received by consumers who are also stressed about their own situation? In the end, each business and marketer needs to make the best decision for their own unique […]

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won’t be your regularly scheduled programming — we won’t be discussing SEO or marketing. Instead, we’re sharing ideas and advice from the folks at Moz who’ve been finding ways to be helpers as we all navigate this new normal. Donate and shop For those […]

Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down? via @MattGSouthern

Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down? via @MattGSouthern

A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in interest relative to others in the same general line of business. Data is focused strictly on consumer interest, measured in terms of daily activity from US users. Since the coronavirus outbreak was declared a pandemic, consumer behavior has drastically shifted. “Consumers are responding to fears of infection, social distancing recommendations, stay-at-home orders and mandated business […]

YouTube Updates for Creators: Improved Analytics for Live Streams & More via @MattGSouthern

YouTube Updates for Creators: Improved Analytics for Live Streams & More via @MattGSouthern

YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. Also in the video is some news about the experimental smart replies feature, and news about channel memberships. Here are more details about the important updates for creators. Live Stream Breakdowns in YouTube Analytics Improvements are rolling out to YouTube Studio with regards to analytics for live streams. In the past creators weren’t able to see how much viewer activity came from the actual live feed and how much came from an […]

COVID-Consumers: Pessimistic, but spending more online

COVID-Consumers: Pessimistic, but spending more online

Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis (.pdf), between 80% and 90% of adults expect a recession next year. Buying patterns shifting quickly. In addition to measuring consumer sentiment, the survey explored how the coronavirus has shifted buying patterns across industries. Generally, the survey finds “significant increases in at-home activities, particularly cooking at home, watching television, browsing social media and exercising at home.” Conversely, people are […]

Social platforms cut streaming quality as ‘social distancing’ wages on

Social platforms cut streaming quality as ‘social distancing’ wages on

Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms stable and functioning during the massive surge in traffic. As a result, major platforms in the EU – Facebook, Netflix, Disney+, among others – are reducing video bitrates or defaulting to lower qualities to make way for the influx. The push to downgrade streaming quality has been primarily focused in Europe with regulatory mandates to reduce network strain. But the U.S. might not be far behind – and advertisers will likely feel the impact. Facebook & Instagram. Facebook […]

Google SEO 101: Updating Your Google My Business Listing via @MattGSouthern

Google SEO 101: Updating Your Google My Business Listing via @MattGSouthern

Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel. Given that the information in this video series is geared toward beginners, as the name suggests, what’s covered may already be known to experienced SEOs. If you’re new to local SEO, or want to refresh your knowledge of Google My Business, here is a quick recap of the video. Who is Google My Business For? The video starts off with a brief introduction to […]

Pivoting and planning for a future after COVID-19

Pivoting and planning for a future after COVID-19

“If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help your customers in the best way you can,” said Pedro Dias, managing partner at apis3 and former Google search quality analyst, addressing what brands and agencies should prioritize in light of the ongoing coronavirus crisis. With demand declining for a huge range of goods and services due to social distancing, travel restrictions and other precautionary measures, companies are rethinking the way they do business. During our first Live With Search Engine Land video chat Monday, Dias and other prominent members of the SEO community shared […]