A 4-Step Guide to Using Hashtags Effectively on LinkedIn

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

It may be hard to believe, but with 2019 coming to a close, hashtags have been fully integrated into LinkedIn for well over a year. But despite the staying power of hashtags on the platform, many businesses still struggle with how to best use them to grow their audiences and generate engagement. In this post, I want to remove that confusion by answering several common questions about using hashtags on LinkedIn. So, if you’ve been wondering what’s up with LinkedIn hashtags, this overview is for you. What’s the value of using LinkedIn hashtags? Much like on Twitter and Instagram, hashtags on LinkedIn are a way to categorize your posts, and differentiate […]

6 Social Media Predictions for 2020 [Infographic]

6 Social Media Predictions for 2020 [Infographic]

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we’re always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts. We’ve collected our findings into this infographic, which covers a range of key areas that are likely to see increased focus as we head into a […]

Instagram Begins Rolling Out Collaborative Group Stories Option

Instagram Begins Rolling Out Collaborative Group Stories Option

Instagram is rolling out yet another Stories tool, with some users now seeing a new ‘Group Stories’ option which enables users and their friends to collaborate on a private Story. As shown in this tweet from lifestyle blogger @cuteek, the new option is aligned with Instagram group chats, providing another way to engage and interact with group members. The option was initially spotted in testing by reverse engineering expert Jane Manchun Wong back in October. In many ways, it’s similar to Facebook’s Group Stories option which is rolled out to all users in October last year. With the use of both Facebook groups and Stories rising, providing an option for collaborative group […]

Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

With the new California Consumer Privacy Act (CCPA) coming into effect from January 1st, which will implement more stringent regulations on personal data usage, and tougher penalties for those businesses that fail to comply, Facebook has this week outlined how it’s preparing for the new regulations – while also prompting Facebook advertisers to check their own compliance. As explained by Facebook: “In a few weeks, the CCPA will come into effect and extend new data privacy rights to Californians. We are ready for its arrival in part because we’ve made many long-term investments across our products to help people everywhere easily manage their privacy and understand their choices with respect to their […]

Facebook Allocates $130 Million to Independent Content Oversight Board

Facebook Allocates $130 Million to Independent Content Oversight Board

As Facebook continues to grapple with questions about its ad policies, political content, messaging encryption plans, misinformation and more, The Social Network has this week announced the next stage in the development of its independent content oversight board, which, when established, will help Facebook make more informed decisions on what should, and should not, be allowed under its rules. Facebook began its initial steps towards establishing the new board last year, and released its first draft charter in late January 2019. It’s since gone through a public consultation process, and established its plans for appointing board members. And now, Facebook has created an Oversight Board Trust, which will fund the operation, while it’s also mapped […]

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Snapchat has added a new option to its ‘Swipe Up’ ad tools, with ‘Swipe Up to Call‘ ads which drive direct phone calls from the ad in-app. Up till now, Snapchat advertisers have been able to drive website visits, extended video views and app installs from ‘Swipe Up’ ad links. The capacity to power phone calls adds to your options – as explained by Snapchat: “Driving a user to call your business can close a purchase quickly, as your sales associates have more control over the user experience by speaking with the consumer directly. More importantly, a user calling showcases a high level of consideration and intent to purchase, which businesses can capitalize […]

Twitter Adds Updated Candidate Profile Labels for 2020 US Election Period

Twitter Adds Updated Candidate Profile Labels for 2020 US Election Period

As part of its broader efforts to provide increased transparency within political discussion, Twitter has this week announced a new version of its profile labels for election candidates, which will better identify who they are, and where they’re standing in the 2020 US election period. Twitter first launched its candidate labels back in 2018, ahead of the US mid terms, with a more simplified version that highlighted campaign activity. The new labels will include additional info – as explained by Twitter: “Starting this week, we’ll start identifying candidates who qualify for the primary ballot for US House, US Senate, and Gubernatorial races with a verified badge. […] Twitter is partnering […]

Yahoo Extends Deadline for Deletion of Yahoo Groups Data via @MattGSouthern

Yahoo Extends Deadline for Deletion of Yahoo Groups Data via @MattGSouthern

ADVERTISEMENT Yahoo is extending the date that it plans to delete all Yahoo Groups data, which was originally scheduled to happen this week. It was announced in October that all content on Yahoo Groups would be deleted by December 14. Now, Yahoo says it will not delete Groups data until January 31, 2020. A Verizon Media spokesperson sent the following statement via email: “We are amazed at the vibrant community Yahoo Groups has become, which is why we want to support our Groups users through the next phase of the transition by providing a way to download previously posted content. Yahoo Groups is not going away – but we are […]

Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity. (We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting! These two resources go together like a fine La Croix and a […]

7 Request for Approval Emails to Make Client Communication Easier [Templates]

7 Request for Approval Emails to Make Client Communication Easier [Templates]

When you’ve got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your staff’s time in the form of the billable hour, this can be a huge waste of resources. While we’re talking about one-on-one communication, it’s a worthwhile pursuit to create a library of canned email responses or templates that your team can use for specific activities or in response to clients. It ensures that the communication from your team is clear and consistent, makes it easier to respond to requests more quickly, and removes the uncertainty that junior staffers […]