Does Google Favor .Gov & .Edu Sites? via @RyanJones

Does Google Favor .Gov & .Edu Sites? via @RyanJones

Today’s Ask an SEO question comes from Hema in Chennai. Hema asks: “I work in the travel management software space. I’ve been targeting “form” and “software” related keywords for a few months. Most of the top 10 results have “.edu” and “.gov” domains pertaining to particular university or government organization. Why is that Google algo gives more importance to “.edu” and “.gov” domains when the the intent is different completely?” If you’ve been doing SEO for any bit of time, you’ve likely come across a post or 37 about .edu and .gov links. You’ve seen them ranking highly, and you’ve heard about the “boost” they offer. This goes back to […]

10 Great Google Analytics Alternatives via @JulieJoyce

10 Great Google Analytics Alternatives via @JulieJoyce

Looking for an alternative (or addition) to Google Analytics? Maybe you’re concerned about privacy. Maybe you’re overwhelmed by how to use Analytics. Maybe you just like trying new tools. In any case, read on to see if something else suits your needs. These tools may not be able to offer all of the functionality of Google Analytics but hey, maybe you don’t need it all anyway. All of them also offer a free trial or free plan. 1. Matomo Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool. It provides you with heatmaps, A/B testing, funnels and goals, and many other […]

4 Marketing AI Predictions for 2020, According to Experts

4 Marketing AI Predictions for 2020, According to Experts

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it’s also impacting marketers in subtle ways that might not be obvious to them yet. While this technology was once described as “over-hyped,” marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define SEO and keyword strategies, perform SEO-related tasks like fixing duplicate content, and self-optimize mobile pages. Aside from SEO, AI can assist marketers in tasks like drafting email subject lines and creating basic social media content. Meanwhile, this technology also helps with important, but time-consuming tasks, […]

5 Facebook Video Stats You Need to Know in 2020 [Infographic]

5 Facebook Video Stats You Need to Know in 2020 [Infographic]

Video marketing is now one of the core pillars of content strategy. It’s an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers. The following is just a handful of Facebook video marketing statistics that are worth bearing in mind: There are 8 billion daily video views on the platform Users spend […]

6 Reasons Why More Content Isn’t Better (It’s Actually Worse!) via @thatbberg

6 Reasons Why More Content Isn’t Better (It’s Actually Worse!) via @thatbberg

Content shock. Mark Schaefer first predicted it over five years ago, in 2014. The marketing industry should have taken it as a warning, and some of us did. But not enough. Instead of pacing ourselves (and our audiences) with content, we continued to run a metaphorical race for who could publish the most content with the highest word counts. So content shock continued to get worse, both for marketers and the audiences we create content for. Now we’re really in the thick of it, and we need to start dealing with the consequences. “It” being content overwhelm, and wow, is it hard to wade through. Have you ever… Felt creative […]

How to Build Facebook Custom Audiences for Special Ad Category Groups

How to Build Facebook Custom Audiences for Special Ad Category Groups

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Yelp launches ‘Showcase Ads’ and store visits attribution

Yelp launches ‘Showcase Ads’ and store visits attribution

This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address “specific pain points of national and multi-location businesses.” Showcase Ads. Yelp describes the new ad unit as “video-centric,” meaning it doesn’t have to use video. Yelp envisions these will be used to promote specials and limited-time offers. Below is an example provided by the company. Yelp added that Denny’s and other large brands had tested these products prior to their announcement with successful results, although it didn’t offer any specifics. Yelp […]

Unconfirmed Google Search ranking update feels big

Unconfirmed Google Search ranking update feels big

Google seems to have pushed out some ranking algorithm change over the weekend that has resulted in a large shift in the rankings of many web sites. To be clear, Google has not yet commented on the speculation around this update or confirmed that an update even occurred. Always changing. Yes, Google’s search results are always changing and new pages come into the index, new signals are being refreshed and Google makes thousands of changes per year. We know that, but it is not that often that we see such a big spike in both the SEO community chatter and the rank checking tools. Rank checking tools. Here are some […]

Q&A with VP of Customer Success & Pro Services, Marius Laza: What Brands Can Expect from Postclick’s Full-Service Team

Q&A with VP of Customer Success & Pro Services, Marius Laza: What Brands Can Expect from Postclick’s Full-Service Team

Advertising conversion rates continue to be a major pain point across industries, and the biggest reason for subpar performance is the lack of post-click personalization. The Instapage team has recognized this problem for many years, and recently introduced Postclick and the Full-Service solution for brands that have significant advertising spend. First, we talked with CEO Tyson Quick about the need for Postclick and a Full-Service solution. Next, we focused on why brands need an experienced, dedicated team to maximize advertising conversion rates. Today we go behind the scenes at Postclick, talking with Marius Laza, who leads the various teams in implementing the Full-Service solution for customers. What is your role […]

Google resolves rejected Posts problem

Google resolves rejected Posts problem

Last week many local SEOs discovered that their Google Posts were being rejected. The speculated reason was that images in these Posts violated Google’s guidelines. However, according to a Tweet yesterday from Mike Blumenthal, a “fix” went live yesterday allowing new Posts to publish. Old Posts will post. The company also said that old Posts, which had been rejected, would be published “in the next few days.” Local SEOs should check for duplicates, in the event any of their Posts “got through” last week. Google Post PSA Update: The Google has noted that the fix went live today for new posts so any new post you create should work as […]