Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? To investigate, I decided to start by letting consumers weigh in on whether or not the […]

How 13 Brands Are Leveraging Snapchat Discover

How 13 Brands Are Leveraging Snapchat Discover

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences. However, marketing on Snapchat hasn’t always been easy. Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts. Based on the fact that none of these accounts are still posting, it seems that they quickly found that Snapchat’s platform did not do them any favors. For example, since branded individual accounts are essentially the same as personal accounts, there’s essentially no difference between businesses and people on the platform. When following a business on Snapchat, it’s hard to tell […]

Google now shows carousels of reviews on local business profiles

Google now shows carousels of reviews on local business profiles

Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer Aneel Badyal and confirmed by a Google spokesperson. A screenshot of the reviews carousel that surfaces on GMB profiles for relevant queries. Source: Aneel Badyal. Why we care Review excerpts on Google My Business-powered (GMB) listings are not new; however, this is the first time they are displayed in a scrollable carousel format that may promote viewing more reviews without the user having to click “see all reviews.” Additionally, the reviews carousel is placed high enough on the listing (below the business’ name and above its […]

How to Clear Facebook Cache, Twitter Cache, and LinkedIn Cache so Your Content Looks Right

How to Clear Facebook Cache, Twitter Cache, and LinkedIn Cache so Your Content Looks Right

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

9 Questions with SEL Awards Judge Chris Sherman

9 Questions with SEL Awards Judge Chris Sherman

Last week I sat down with Search Engine Land’s Founding Editor Chris Sherman to pick his brain a bit on what it’s like to judge the Search Engine Land Awards, what he and his team of judges look for, what has knocked their socks off in the past, and yes, even what makes them cringe. Interested in checking out the 2020 Awards? We’re officially open for submissions. Check them out. KJ: Alright, Chris, lets hit a few of the basic questions first — give me your super-quick background of your current work in the search industry and how long you’ve been a judge for the Search Engine Land Awards. CS: […]

Video: Ben Cook on site migrations & the earlier days in SEO

Video: Ben Cook on site migrations & the earlier days in SEO

I had the privilege of sitting down with Ben Cook, an industry vet, at the Perficient Digital offices in St. Louis. We talked about some of the earlier days of SEO, which were somewhat like the wild wild west. We also talked a bit about the acquisitions his firm has been doing over the past few years in the SEO space. Ben Cook also shared some stories around site migrations. He said it is sometimes interesting the issues that occur with site migrations, most being pretty simple and easy to fix, but it is about checking and double-checking to make sure all your basis are covered. You can watch the […]

Instagram’s Now Testing its New Layout Options for Instagram Stories Frames

Instagram’s Now Testing its New Layout Options for Instagram Stories Frames

Instagram has begun limited testing of a new ‘Layout’ option in Instagram Stories which enables users to select from a range of presentation styles for their visuals within a Stories frame. As you can see in this tweet from social media consultant Matt Navarra (via researcher Satyam Sinha), the new option enables you to choose a split-screen grid type for your images, with six different grid styles to consider. At this stage, it seems that you’ll only be able to add still images to each grid segment. The Layout option was first spotted in testing by reverse engineering expert Jane Manchun Wong back in August, but now seems to have […]

LinkedIn Publishes its 2020 Emerging Jobs Report

LinkedIn Publishes its 2020 Emerging Jobs Report

LinkedIn has this week published its 2020 Emerging Jobs Report, which looks at the positions that are seeing increased demand based on LinkedIn data. As explained by LinkedIn: “The Emerging Jobs analysis is based on all LinkedIn members with a public profile that have held a full-time position within the U.S. during the past five years. Once the talent pool has been identified, we then calculate the share of hiring and Compound Annual Growth Rate for each occupation between 2015 and 2019 to identify the roles with the largest rate of hiring growth. These become our Emerging Jobs.” In addition to the US report, LinkedIn has also published separate Emerging […]

Google Launches ‘Google Shopping 100’ to Highlight Trending Products Based on Search Data

Google Launches ‘Google Shopping 100’ to Highlight Trending Products Based on Search Data

This is interesting – Google has this week launched a new listing of the top 100 product trends in a range of categories based on Google search volume increases over the past year. Called the Google Shopping 100, the data collection has its own mini-site and provides some interesting, and potentially valuable insight into what the key product and consumer trends were over the course of 2019. As explained by Google: “Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after – for example, search data still ranks Monopoly as a popular present – Google Shopping 100 highlights items that are rising in popularity to […]

Oculus Rolls Out Hand Tracking in VR, Eliminating the Need for Gloves or Controllers

Oculus Rolls Out Hand Tracking in VR, Eliminating the Need for Gloves or Controllers

After first announcing the coming option at its ‘Oculus Connect‘ conference back in September, Facebook’s virtual reality arm has now launched the first consumer release of hand-tracking, a major advance in VR connectivity. [embedded content] As explained by Oculus: “From gesturing and communicating with others to picking up and manipulating objects, our hands play an important role in how we interact with the world – and they’re key to unlocking the feeling of true presence in a virtual space. We first brought your hands into VR with Oculus Touch controllers, so you could engage in VR in a more natural way. Now, we’re taking the next step with hand tracking on Oculus […]