Instagram is Testing a New Trimming Tool for Instagram Stories Clips

Instagram is Testing a New Trimming Tool for Instagram Stories Clips

Instagram is working on a new video trimming feature for Instagram Stories, which would make it easier to edit and upload your Stories clips within the app. As you can see in this example, uncovered by reverse engineering expert Jane Manchun Wong, the new option would provide a video slider trimming tool built into Stories, which would function in the same way as similar video editing tools available on other platforms. In the creative options along the top of the first frame, a new editing icon has been added. Tap on that and you’ll be taken through to the second frame trimming process. The addition is fairly straight-forward, but it […]

How to Use Social Media to Market Your Event [Infographic]

How to Use Social Media to Market Your Event [Infographic]

These days, if you’re marketing an event, social media is really a must-have element, enabling broader awareness, connection and engagement, across a range of streams. You can use Facebook and LinkedIn to create dedicated event pages, Twitter and Facebook Live to stream specific elements and reach an even wider audience, and Instagram, and even Messenger, to re-cap and keep in touch following the function. And from these, you can glean powerful business connections, further boosting brand awareness, and increasing your capacity to close more deals as a result. The benefits of social media connection in and around events are significant. It’s worth considering how you can incorporate social into your […]

Top 10 Referral Marketing Insights 2019 [Infographic]

Top 10 Referral Marketing Insights 2019 [Infographic]

Everybody knows that your customers are your best salespeople, and as such if you have a large base of customers you need to be thinking about how to leverage those relationships. Referral marketing programs can help you acquire more customers, and increase your retention rates at the same time. Referred customers are 4-5x more likely to refer more customers, which creates an organic network of customers for businesses. These referred customers are also 16% more valuable as they stay longer, and spend more than non-referred customers. After building a range of referral programs for small, medium and large organizations in 2019, the team at The Referral Factory decided to document their […]

7 Types of Website Conversion Goals to Measure Website Success [Infographic]

7 Types of Website Conversion Goals to Measure Website Success [Infographic]

Published Feb. 8, 2020 Are you looking for ways to measure the success of your business website? Want to know the website metrics you should track to see how your marketing strategy is performing? The team from Red Website Design share seven website conversion goals to track in this infographic. Here’s a quick summary: Purchase Form submission Sign-up Clicking a button Create an account Content shares App install Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

The Internet of Things and Its Impacts on Consumer Engagement [Infographic]

The Internet of Things and Its Impacts on Consumer Engagement [Infographic]

The Internet of Things enables a device to have more intelligence than it would as a stand-alone system. Internet connectivity provides devices the capacity to share data, in order to power commands and processes that can help improve consumers’ lives. For example, easy access to the internet has opened your smartphone’s capabilities; it can now act as an interface to control a number of devices, even from afar, from your thermostat to the locks on your front door. These devices and sensors can act with or without your input, and Gartner has estimated that there will be over 25 billion internet-connected things in use by 2021. And as this technology […]

Pinterest Reaches 335 Million Active Users, Surpasses $1 Billion In Revenue in 2019

Pinterest Reaches 335 Million Active Users, Surpasses $1 Billion In Revenue in 2019

Back in 2015, leaked documents outlined Pinterest’s ambitious growth plans. The company, which at that time was generating around $25 million in revenue per year, projected an increase in monthly active users to 329 million by 2018, and a jump in revenue to a massive $2.8b. And while those projections were indeed ambitious – and it’s now a year beyond that initial mark – the platform is not so far off. I mean, revenue-wise, it still has a way to go, but at the end of 2019, Pinterest sat at 335 million MAU, while it exceeded a $1b in revenue for the first time. Slowly, quietly, Pinterest continues to build its […]

New Instagram Feature Helps Users Clean Up Their Following List via @MattGSouthern

New Instagram Feature Helps Users Clean Up Their Following List via @MattGSouthern

ADVERTISEMENT Instagram is rolling out a new feature that will allow users to group their following list into different categories. The new “Following Categories” feature groups the accounts you follow into lists such as: Accounts you see most often Accounts you least interact with Accounts sorted by earliest to latest followed Instagram uses data from the past 90 days to create these categories. In calculating interactions, Instagram measures user actions such as liking posts and reacting to stories. Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. […]

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings […]

12 Strategies to Boost Growth on Pinterest via @annaleacrowe

12 Strategies to Boost Growth on Pinterest via @annaleacrowe

ADVERTISEMENT If you had told me nine years ago that 250 million people would be scrolling through images on a site called Pinterest, I might have mistaken you for someone who was trying a little too hard to maintain your “early adopter” status. Yet, what was once a simple photo-sharing site, is now driving 33% more referral traffic to shopping sites than Facebook. Pinterest is one of those revolutionary social media channels we didn’t really know we needed. Pinterest is an IRL version of how I feel shopping into Target. Or, when my favorite ‘90s song comes on in the car and I sing like James Corden is next to […]