Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday compared to the same period last year. Enterprise retailers, meanwhile, increased spend across both Shopping and text ads. The findings are based on a representative sample of U.S. retailers running Google Ads accounts with e-commerce marketing firm Sidecar during the period in both 2018 and 2019. Why we should care Sidecar reported enterprise retailers in its sample spent 24% more on average daily on Google Shopping and 96% more on Google text ads year-over-year. The company said bigger budgets and the ability to maintain ROAS goals […]

4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven

4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven

For many of us, December is a less busy time of year. People go on vacation and business slows down. And as with many PPC marketers, I like to use this time to get caught up, regroup, and prepare for the coming year. You might consider doing the same. Because the strategies you put into place now can continue to pay dividends throughout 2020. If you’re not sure where to start, here are four suggestions for where to put your efforts. 1. Data Studio Google’s Data Studio is a way to directly connect your data sources to your reporting. It was rolled out in 2016. Since then, it’s only gotten better. […]

Pro Tip: Why you should stop using last-click attribution in Google Ads

Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such as SEO and social media. As Google continues to push automated bidding strategies like maximize conversions, maximize conversion value and target ROAS (just to name a few), using non-last click (NLC) attribution becomes even more […]

How to Monitor Your WordPress Website Server Uptime (Easy Way)

How to Monitor Your WordPress Website Server Uptime (Easy Way)

Do you want to monitor server uptime for your WordPress site? Monitoring server uptime allows you to get alert notifications when your website goes down or is inaccessible. Keeping your website online ensures that your customers never have any issues visiting your website. An unresponsive site is not only bad for user experience, but it is also bad for your SEO rankings. In this article, we’ll show you how to easily monitor server uptime in WordPress. We’ll share multiple uptime monitoring solutions, and you can choose one that works best for you. What is Website Server Uptime Monitoring? Website server uptime monitoring allows you to track outages on your website. […]

How Your Digital Agency Can Leverage Client Reports to Prove Value via @brentcsutoras

How Your Digital Agency Can Leverage Client Reports to Prove Value via @brentcsutoras

Whether you offer SEO, PPC, social media, or other digital services, proving value is the #1 goal of reports. If clients see value in your services, it’s more likely they will stick with you. On December 4, I moderated a sponsored Search Engine Journal webinar presented by Christian Sculthorp, Marketing Director at AgencyAnalytics. Sculthorp shared how top digital agencies are leveraging reports to prove value and find up-selling opportunities. Here’s a recap of the webinar presentation. For most agency folks, manual client reporting can be a drag. The process can take time away from doing actual client work and it doesn’t even help the bottom line of the agency. WordStream’s 2019 […]

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

Sterling Sky, founded by local SEO expert and Search Engine Land contributor Joy Hawkins, has acquired LocalU. The event series was founded roughly a decade ago by a group of prominent SEOs to teach local SEO fundamentals to small businesses and local agencies. It has been run by Mike Blumenthal and a rotating group of SEOs. Hawkins, a Search Engine Land contributor, said that Mike Blumenthal and Mary Bowling, both among the founding lecturers, will continue to be associated with the event. Sterling Sky also operates the popular Local Search Forum. The following is a brief Q&A with Joy Hawkins about her plans for LocalU and perceptions of the market. Why […]

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess “social media”, “mobile-first experiences”, or even “video marketing”. However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified “optimizing the customer experience” as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Here, we’re going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization’s customer experience. Delivering experiences that delight customers takes a planned, proactive, and holistic […]

Save Up To $700 Off Actionable Search Marketing Tactics

Save Up To $700 Off Actionable Search Marketing Tactics

Make 2020 the year you achieve your traffic, ranking, and revenue goals: Attend Search Marketing Expo – SMX West – February 19-20 in San Jose for actionable tactics from industry experts. Register by next Saturday, December 21 to save up to $700 off on-site rates! Here’s what you’ll get: Unbiased content you can trust, all programmed by the experts at Search Engine Land, the industry publication of record A training experience that fits your needs… the agenda is organized into three lanes with no limits… choose from up to six concurrent sessions on SEO, SEM, and digital commerce marketing (new!) Access to an engaging community of marketers who love talking […]

How to Research like HubSpot’s Research Team

How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior. This data can influence how you structure a campaign, and how you interact with customers. However, when researching for marketing purposes, it can be tricky to know where to start, and how to keep going when […]