24 Must Have WordPress Plugins for Business Websites in 2020

24 Must Have WordPress Plugins for Business Websites in 2020

Looking for the best WordPress plugins to take your business to the next level in 2020? There are over 55,000+ WordPress plugins that you can choose from. This makes it extremely overwhelming for new users to find the right plugin for their website. We are often asked by readers for the best WordPress plugin suggestions for SEO, social media, backups, speed, etc. Being the largest WordPress resource site, our experts test over a thousand best paid and free WordPress plugins every year, so we can make it easy for our users (you) to find the best solutions. Having the right set of WordPress plugins and tools can help you grow […]

Google Posts being rejected because of non-compliance with image guidelines

Google Posts being rejected because of non-compliance with image guidelines

“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines. Widespread issue. The Google My Business Help forum and Local Search Forum are abuzz with many SEO complaints. Some SEOs, however, have reported being able to get Posts up today. Below are some example Posts that have been rejected. No stock photos. Colan Nielsen of SterlingSky said in email, “From what I can gather it seems that Google is tightening up their desire to have better quality images in posts — mainly not wanting users […]

Dr. Martech and Mr. Hype: A Transformational Webinar

Dr. Martech and Mr. Hype: A Transformational Webinar

This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The previous decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry with over 7,000 solutions. What does this next decade hold for the field? We face two competing themes. One: much-needed maturing of the martech profession and martech vendor landscape, bringing us greater structure, stability, and discipline. The other: further martech disruption as new technologies, new regulations, and new approaches […]

Subdomain or Subdirectory? What They Are & How They Affect SEO

Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated debates that I’ve been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you’d have a hard time convincing me she’s bad at anything (because she isn’t). That’s how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion. Below, let’s review the differences between a subdomain and subdirectory and how they affect SEO. Essentially, it’s all about site hierarchy. A […]

IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration

IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration

IGTV hasn’t seemingly gained a heap of traction as an entertainment option as yet, but Instagram has repeatedly noted that it has options, that it can still make IGTV a more significant consideration for viewers and creators. Could this be how it becomes a much bigger deal? As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, Instagram appears to be close to rolling out a new monetization program for IGTV creators. As noted in the description: “You can earn money by running short ads on your IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policies.” The capacity […]

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab

Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with. Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. pic.twitter.com/eKFOBCdutr — Instagram (@instagram) February 6, 2020 The listing of those you don’t engage with essentially recommends people who you should unfollow, while the most present list will give users more control over their algorithm-defined feed. If you don’t like any of the accounts you see, […]

Tiktok Provides Option to Upload Content via Desktop

Tiktok Provides Option to Upload Content via Desktop

This could be handy for digital marketers looking to make use or rising video app TikTok. As shared by social media expert Matt Navarra, users can now upload TikTok videos via the desktop version of the app. The process could be helpful for those managing various social media accounts from a single workstation, saving you from having to take out your phone for certain tasks, while it will also enable uploads of more polished, edited content, in line with traditional brand approach. Of course, it’s equally possible that uploading more off-the-cuff, in-the-moment videos from your phone will lead to better performance on the platform, but the option provides an additional consideration, […]

Linqia Publishes 2020 Events Calendar for Digital Campaign Planning [Infographic]

Linqia Publishes 2020 Events Calendar for Digital Campaign Planning [Infographic]

Looking to better map out your 2020 content strategy, and ensure that you don’t miss any major celebrations or events? This will help – influencer marketing platform Linqia has published a new listing of major events of note in 2020, including the key events that are ripe for campaign tie-ins and broader, seasonal pushes. The listing includes all the main holidays, but along with this, Linqia has also added in things like ‘Star Wars Day’, ‘National Girlfriends Day’, ‘National Taco Day’ and more. Twitter has provided a similar calendar, but the Linqia version is more compact, which could make it handy to print out and keep nearby, so you can keep […]

Reddit Announces New Partnership With Tagboard to Facilitate Connection With TV Broadcasters

Reddit Announces New Partnership With Tagboard to Facilitate Connection With TV Broadcasters

Reddit has this week announced a new partnership with Tagboard which will facilitate connection with TV broadcasters, enabling them to use Reddit content in their programs. As explained by Reddit: “The partnership marks Reddit’s first foray into aggregated content sourcing for broadcast, enabling more than 250 of the largest global broadcast entities to leverage the voice and ideas of redditors for broadcast news, sports television, and entertainment shows.” As demonstrated in this example, the new process will make it easier for broadcasters to include Reddit content in stories and discussion segments. Reddit has already partnered with broadcasters like NFL Network and TEGNA, which operates 49 local newsrooms across the US, in order […]