Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Tired of settling for pages 3, 4, 5, or higher in Google’s search rankings? Too many business owners don’t vie for top-shelf rankings because they’re intimidated by the competition. And let’s face it — small business owners can’t match the budgets and metrics of the Walmarts, Targets and Best Buys of the world. No matter which field you’re in, you probably have at least one insurmountable competitor that simply exists on a different playing field. But here’s the thing… According to DMR Stats, every month, Google registers more than 100 billion search queries and over 50% of those searches come from smartphones with people likely looking for local goods and services. […]

3 Ways to Measure Influencer Success Without Instagram “Likes”

3 Ways to Measure Influencer Success Without Instagram “Likes”

Back in July, Instagram began hiding likes in seven countries. Now, Instagram has announced it will begin hiding likes in the United States as well. Account-holders will still be able to see their personal like counts, but visitors will not. As a result, the “popularity contest” that was for so long at the heart of Instagram will cease to exist hopefully creating a more welcoming environment where users feel comfortable expressing themselves. This rather surprising platform change carries with it significant impact as those marketers who were largely reliant on vanity metrics to measure social media success now find their influencer measurement capabilities turned upside down. So, what should marketers […]

Conductor becomes an employee-owned firm after almost two years under WeWork

Conductor becomes an employee-owned firm after almost two years under WeWork

WeWork bought SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them. Almost two years under WeWork. The SEO company has announced that after 20 months as a WeWork subsidiary it will now go forward as an independent, employee-owned company. The leadership team, its roughly 250 employees, and outside investor Jason Finger, Managing Partner of The Finger Group, have bought the company back from WeWork. According to CEO Seth Besmertnik in a LinkedIn post, “Every Conductor will become a real co-founder. All of […]

Google showing product availability markup in image search results

Google showing product availability markup in image search results

Google is displaying the availability of products on image search results page. The feature was spotted by Hamburg-based digital marketing consultant Frank Sandtmann, who noticed the feature in English, German and Polish image search results. The image search results for the query “magic the gathering commander decks.” Shoppable image search results. Powered by product Schema markup, the availability of products displayed in the image results is clearly denoted in green (for in-stock items) and red (for out-of-stock items). This can help users filter through results at a glance and makes image search more “shoppable.” Price and description. When the user clicks on an image result with availability markup, the price, […]

Facebook Adds New Star Wars-Themed Features to Messenger

Facebook Adds New Star Wars-Themed Features to Messenger

With the new Star Wars film ‘The Rise of Skywalker’ set for release next week, Facebook has added a set of Star Wars-themed features in Messenger to help fans celebrate what looks to be the final installment of the epic series. As you can see here, the main element of the update is a new set of AR effects, which you can use in Messenger video calls or post to Messenger Stories. Which also means you can post them to Facebook Stories, though only via Messenger – and you can then re-share them to your Instagram Story (by saving the video and re-posting). The effects are explained by Facebook: “Jump into […]

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to implement and maintain. Is a brand/non-brand split worth it? This benchmark report excerpt analyzes brand vs. non-brand traffic specifically in Shopping campaigns to shed some light on this topic. To produce this data, we ran a script to parse brand traffic for 750+ European accounts in eight key retail industries for the period from January […]

Google Launches its 2019 Listing of Key Search Trends

Google Launches its 2019 Listing of Key Search Trends

2019 didn’t really feel like the year for heroes. But the team from Google certainly put forward a compelling case for such in their latest video montage. [embedded content] Yes, this week, Google has published its listing of key search trends for the year, which showcases what people across the world were looking for, and seeking answers to, in 2019. The listings, which can be sorted by region, and are based on the search terms that saw the highest spikes this year, as compared to 2018, provide an interesting overview of what was most relevant to people in the final year of the current decade. Through Google’s dedicated mini-site, you […]

You Can Now Convert Your iOS Live Photos into GIFs on Twitter

You Can Now Convert Your iOS Live Photos into GIFs on Twitter

Twitter has announced a new GIF creation functionality, which converts your iOS Live Photos into looping GIFs direct from the Twitter compose window. As you can see in the above overview video, now, when you upload an image from your iOS device, which you’ve taken with Live Photo enabled, you’ll be able to convert that photo into a GIF by simply tapping the icon on the preview. The option to convert Live Photos to GIFs has actually existed via workaround for some time, but building it directly into the upload process could make it a much more appealing, and utilized, option among Twitter users. It might actually lead to a […]

Instagram’s Working on a New ‘Poses’ Mode for Stories

Instagram’s Working on a New ‘Poses’ Mode for Stories

Instagram is reportedly developing yet another Stories camera option, this time in the form of ‘Poses’ which would create stop-motion style clips out of multiple images. Instagram is working on “Poses”, a new Story Camera mode that takes four pictures (one per three seconds) and stitch them together into a stop-motion story This is similar to Photo Booths pic.twitter.com/sTiGQn2oCm — Jane Manchun Wong (@wongmjane) December 11, 2019 As you can see in the above examples, shared by reverse engineering pro Jane Manchun Wong, Poses would create quick reels of different images, which could be another way to create more interesting, engaging Stories content. It could be a good option, for […]

Twitter Will Set Up a New team to Explore a Decentralized Social Media Network Model

Twitter Will Set Up a New team to Explore a Decentralized Social Media Network Model

Twitter CEO Jack Dorsey has announced the establishment of a new team in the company – called bluesky – which will be tasked with examining the potential of “an open and decentralized standard for social media”. Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard. ???? — jack ???????????? (@jack) December 11, 2019 Dorsey says that a decentralized model could help address some key areas of concern for social networks, such as acceptable content moderation guidelines, universal systems for […]