An Adaptive Framework for Link Building Campaigns via @tonynwright

An Adaptive Framework for Link Building Campaigns via @tonynwright

A consistent complaint I hear from SEO professionals, both veterans and those new to the industry, is that link building is hard. Yes. Link building is hard. Link building is hard, but it’s not impossible. Link building seems difficult because, on the surface, it’s hard to know exactly where to start. It’s About People, Not Robots Link building is not a technical discipline – mostly. If you are looking for automated link building systems, you are going to either fail – or worse get your site in trouble. This notion goes against the personalities of most of those who do SEO. Most folks get into search because they have a […]

How to Automate Your Social Media Marketing Like the Pros

How to Automate Your Social Media Marketing Like the Pros

As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it. When I worked for a marketing agency, I’d spend days thinking of the best content to post and writing copy for different platforms. During that time, I learned about and used tools to manage social media for several […]

My Site Audit Says ‘Low Word Counts’ – Is That Important? via @rollerblader

My Site Audit Says ‘Low Word Counts’ – Is That Important? via @rollerblader

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for “Ask An SEO”, we have a question from Michael in Miami. He asks: “I just did “automatic SEO site audits” with 5 different SEO sites which offer this as a free service. The top two SEO audits agreed that MANY of my pages have “Low Word Counts”. But it’s perfectly normal for most of my pages to have few words because this is […]

How to Use Location Data to Outsmart Competitors & Win Market Share via @brentcsutoras

How to Use Location Data to Outsmart Competitors & Win Market Share via @brentcsutoras

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. On February 12, I moderated a sponsored Search Engine Journal presented Dan Dillon, VP of Marketing at Reveal Mobile. Dillon shares tips on how marketers can use location data to acquire new customers and steal market share from competitors. Here’s a recap of the webinar presentation. Who Cares About Location-Based Marketing? If you think for a minute about the wide range of marketing strategies, […]

Google Ads intros ‘continuous audience sharing’ for manager accounts

Google Ads intros ‘continuous audience sharing’ for manager accounts

Google has added a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called “Continous audience sharing” that will enable you to share all available audience lists in the manager account with all of its sub-accounts. Google said an option to share lists created in sub-accounts with the manager account will be coming in a matter of months. Keep in mind. This might not be an appropriate action for your situation because it pulls all of the sub-accounts into the audience sharing pool. Before you share a list with another account, be sure you have the proper permissions from […]

Google Search Console Change of Address tool adds redirect validation & reminder

Google Search Console Change of Address tool adds redirect validation & reminder

Google announced two new features to the Change of Address tool within Google Search Console. These new features include redirect validation for top five URLs of the moving domain and a reminder at the top of both the moving domain and the destination domain within Google Search Console. Redirect validation. Google added redirect validation for top five URLs of the moving domain. The tool will show you the redirect flow, validate the flow, show you some examples and give you recommendations of any problem redirects. Here is a screen shot: Reminder. Google will also show you a reminder at the top of both the moving domain and the destination domain […]

How to Create Custom Post Types in WordPress

How to Create Custom Post Types in WordPress

Do you want to learn how to easily create custom post types in WordPress? Custom post types transform a WordPress site from a blogging platform into a powerful Content Management System (CMS). Basically, they allow you to go beyond posts and pages by creating different content types for your website. In this article, we’ll show you how to easily create custom post types in WordPress. We’ll teach you two methods and you can choose one that looks easier to you. What is Custom Post Type in WordPress? Custom post types are content types like posts and pages. Since WordPress evolved from a simple blogging platform into a robust CMS, the […]

The 4 Reasons You Chose a Bad Company Name … Now What?

The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean confidently expresses how he envisions the company’s thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean’s biggest contribution to the company: “Drop the The. Just Facebook. It’s cleaner.” Would The Facebook have been as successful as Facebook? Many will argue no. Sean’s influence led Mark to update the company’s name and further pivot […]

Google Can Use Unsupported Structured Data via @martinibuster

Google Can Use Unsupported Structured Data via @martinibuster

Google’s John Mueller answered whether it’s useful to use structured data that doesn’t result in rich results. Mueller answered that it may be useful for Google but to not go overboard with it. Should You Use Structured Data That’s Unsupported by Google? There are thousands of structured data types and options that can be selected for use on a web page. One can even extend Schema.org structured data to incorporate virtually anything that’s described in Wikipedia using ProductOntology.org. Google only uses a fraction of the possibilities inherent in Schema.org structured data. A publisher asked whether there was any use in using these strutured data types that are not supported for […]