Google turns on ‘mark a business temporarily closed’ for business owners on GMB

Google turns on ‘mark a business temporarily closed’ for business owners on GMB

Roughly a week a go, Google announced that Google Search and Maps will start showing whether a business is temporarily closed in response to the coronavirus crisis. This followed an earlier directive to local businesses to update hours and other relevant content in Google My Business. Queries related to “opening hours” have been trending up as people try and figure out which businesses near them remain open and what their hours might be. This is especially true for grocery stores such as Trader Joe’s. How to do it. Today, instructions appeared on how to “mark a business temporarily closed.” The capability is under “Close this business on Google.” Here are the […]

Pro Tip: 3 important XML sitemap checks to improve your SEO

Pro Tip: 3 important XML sitemap checks to improve your SEO

An XML sitemap is like a roadmap for search engines of the URLs within your website. Regularly checking them is vital to prevent incorrect URLs from being crawled and potentially indexed and important URLs from being missed. Here are three checks that you should be making: 1. Are any important URLs missing? The first step is to check that your key URLs are in there. Your XML sitemap may be static, where it’s a snapshot of the website at the time it was created. If so, there’s a chance that it will be outdated. A dynamic sitemap is better as it automatically updates, but settings should be checked to ensure […]

Google Podcasts gets a redesign and iOS rollout

Google Podcasts gets a redesign and iOS rollout

The Google Podcast app is now available for iOS devices, and the web version of the app now supports subscriptions, the company announced Wednesday. Google has also reorganized the app with a tabbed user interface that includes an Explore section where users are shown new show and episode recommendations related to their interests. Google Podcasts’ new tabbed user interface. Source: Google. Why we care Podcast discovery has been a challenge for content creators with most podcast apps showing only what’s available through that particular service. Google’s aim is to provide a comprehensive resource for podcast discovery, including paid content, and library management. The addition of subscriptions to its web app […]

9 Ways Healthcare Marketers Should Utilize Social Media

9 Ways Healthcare Marketers Should Utilize Social Media

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when […]

Optimizing for Google Discover: Key Areas to Focus On via @TaylorDanRW

Optimizing for Google Discover: Key Areas to Focus On via @TaylorDanRW

Google Discover is not a new feature, but it does mark the start of a new era in SEO – that of searchless search. First introduced in 2018, Discover (previously known as Feed) became a prominent feature on the Google Chrome mobile application and as a feature in its own right on Android devices. The Discover feed can also appear within organic search results as a special content results block titled “Interesting finds.” However, this is much rarer than other rich results. It is essentially an information feed containing: News. Articles. Video. Advertisements. Special Google rich results such as live sports scores. It’s akin to a social media feed and […]

How B2B companies can be proactive about managing paid media during COVID-19

How B2B companies can be proactive about managing paid media during COVID-19

Throw away those 2020 forecasts and best practices; the COVID-19 outbreak has changed the game. As marketers, we’re used to being flexible and moving quickly. Now, more than ever, we’ll need to be ready to shift strategies. B2B businesses have some unique challenges in dealing with the effects of COVID-19. Here are tips on how to navigate this changing landscape to make sure that your brand continues to deliver value to your customers while building a pipeline for the future. Set up dashboards What’s the best way to tell if performance is dipping? After all, not all verticals are being impacted the same, and even within verticals, the trends can […]

How to Sell Gift Cards with WordPress and Boost Your Revenue

How to Sell Gift Cards with WordPress and Boost Your Revenue

Do you want to sell gift cards on your website? Selling gift cards for your store, service, or digital products is an easy way for businesses to boost revenue and improve cash flow. In this article, we’ll share three different ways that you can use to easily sell gift cards on your WordPress website, WooCommerce store, and even social media platforms. Why Sell Gift Cards on Your Website? Gift cards allow your customers to purchase store credits and give it away to friends and family as a gift. Sometimes customers also purchase gift card credits to use on later purchases for themselves. Smart business owners use gift cards to boost […]

Safari Announces Full 3rd Party Cookie Blocking via @martinibuster

Safari Announces Full 3rd Party Cookie Blocking via @martinibuster

Apple announced that Safari is now fully blocking 3rd party cookies. This is a milestone that surpasses Chrome. Intelligent Tracking Prevention Apple calls it’s feature Intelligent Tracking Prevention. It blocks third party cookies while also allowing access to cross-site cookies for services and features that a user has opted into like payment preferences, subscriptions and commenting widgets. This way a user can still take advantage of payment methods like PayPal while blocking third party cookies from advertising sites that the user does not want tracking them from site to site. The way Safari accomplishes this is by using a technology it introduced in 2017 called Storage Access API. The storage […]

6 Amazing Ways to Use Facebook Local Awareness Ads

6 Amazing Ways to Use Facebook Local Awareness Ads

I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills. When I started doing some research, like typing in local colleges and looking at courses, I took a break periodically to check social media. Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it’s designed. The copy is short, but it provides actionable language and was shown to me as a response to my recent search queries. Ultimately, the ad is incredibly effective. My […]

Accessibility for Digital Businesses: How Your Company Can Be a Leader via @kim_cre8pc

Accessibility for Digital Businesses: How Your Company Can Be a Leader via @kim_cre8pc

ADVERTISEMENT Digital businesses with accessible websites are demonstrating leadership by example. They are showcasing proof that ethical accessibility practices can help increase brand credibility, inclusion for all, and online conversions. For companies that wish to do the right thing for their website users, what does this inclusion mean and how is it done? Can your company be a leader in the accessibility space? How might your business prove authenticity, credibility, and dedication to online accessibility? Pushing for Accessibility Web Content Accessibility Guidelines, WCAG version 1.0, was first published on May 5, 1999. It has taken 20 years for accessibility guidelines to catch on and be taken seriously. Are you too […]