Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

While debate rages over Facebook’s stance on political advertising – and its decision not to remove ads which include false claims – The Social Network has this week released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules And there are some worthy points of note – first off, on content relating to drugs and firearms, Facebook says that it has significantly improved its detection methods, enabling it to remove more content than ever. It’s also improving its capacity to detect content which violates its rules around child nudity and the exploitation […]

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app. And if you’re looking to reach younger audiences, it’s worth taking note. According to Snap: “Reaching 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S., there’s no better place to engage with millennials and Gen Z than Snapchat.” That seems like a lot, but Snapchat says that these figures have been calculated by “dividing addressable reach by relevant census figures” – you can read more about its methodology here. But even if Snap doesn’t reach a full 90% of […]

How to Write a LinkedIn Recommendation in 2019 [Quick Tip]

How to Write a LinkedIn Recommendation in 2019 [Quick Tip]

“Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block. I never know how to start or what to say — only that I like this person’s work and I want others to know it. Unfortunately, simply writing “Lisa is the best!!!!” isn’t reflective of Lisa’s skills — plus it makes you look like a total goon. Luckily, in the past few weeks I’ve written a couple of LinkedIn recommendations that I think turned out pretty well, and they reflected a […]

How to Calculate Hourly Rate for Freelance Marketers & Consultants

How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate. Instead of spending hours figuring out how much you should pay your marketing freelancer, take a look at the data we’ll pull for you. We’ve rounded up the national freelance hourly rates of marketing consultants, PR professionals, and SEO specialists. But, before getting into the details, here’s a basic formula to calculate the hourly rate of freelancers. Freelance Hourly Rate […]

Entries are now being accepted for the 2020 Search Engine Land Awards

Entries are now being accepted for the 2020 Search Engine Land Awards

As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding new clients and being recognized as an industry leader. We’re thrilled for you to be the first to know that as of this morning, the 2020 Search Engine Land Awards are open for entry!  It’s easy to apply, and we promise it couldn’t be more simple. Here’s a checklist of a few things you’ll need: Your best-performing campaign’s “big picture” metrics. This year – we’re pretty much leaving the ball in your […]

SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to describe the overarching niche within the digital marketing industry that focuses on search engines. As my thinking went (and as Sullivan admits he intended), search engine marketing, or SEM, would be (and once was) a useful way to summarize and classify both the paid and non-paid initiatives that go into digital marketing via search engines. […]

Google starts new Search Console training series on YouTube

Google starts new Search Console training series on YouTube

Today at SMX East, Daniel Wasiberg a Search Advocate at Google, announced a new YouTube series aimed at training users on how to get the most out of using Google Search Console. It’s on the YouTube channel. The new series will be on the Google Webmasters YouTube channel available at https://www.youtube.com/googlewebmasters/ What it covers. The series covers everything from the basics, such as getting started, verifications, reports and settings. The series will go through how to monitor your site traffic, fix numerous issues reported by Search Console, as well as help searchers find your web site on Google search. Coming soon. Right now, Google only posted a teaser video on […]

4 Tips to Boost Your Google My Business Profile via @krisjonescom

4 Tips to Boost Your Google My Business Profile via @krisjonescom

Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here are some major points to consider when boosting your GMB presence. 1. Encourage Reviews Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since you don’t […]

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

Six months ago, Google’s Area 120 group launched CallJoy, a “virtual phone agent” for small businesses (SMBs) built on the same technology that’s behind Duplex and the Google Assistant. Now, based on customer feedback, it’s offering an upgraded version with new capabilities and customization options. New customization options. SMBs can provision the agent to handle certain types of inquiries (e.g., hours, location, service area), determine when the phone is answered and customize its “personality” beyond male or female. The agent will also provide responses to certain specific questions and can route calls it cannot answer to a human being. The example Google provides in its post is someone calling a […]

Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist

Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist

The experts tell you that a targeted user on Facebook clicks on your ad, downloads your lead magnet from the landing page, gets warmed up by your email sequence, and finally attends your core offer of a sales call and then you easily close the deal. You figure the experts know what they are talking about – so you set up your funnel, launch your campaign and lean back in your chair figuring it is probably time to get fitted for a bathing suit so you can dive into your pool of money like Scrooge McDuck. After a couple of days, you take a look at your ad metrics. Great click-through rate, […]