YouTube Updates its Policies on Harassment, Expanding Definitions of Personal Attacks

YouTube Updates its Policies on Harassment, Expanding Definitions of Personal Attacks

YouTube has announced an expansion of its policies around user harassment, which will now cover “veiled or implied” threats, insults based on race, sexual orientation or gender and repeated attacks over time. Specifically, YouTube says that it will now: Prohibit veiled or implied threats, including content simulating violence toward an individual, and/or language suggesting physical violence may occur Take action against content “that maliciously insults someone based on protected attributes, such as their race, gender expression, or sexual orientation” Implement new restrictions on accounts which repeatedly engage in harassing behavior which comes close to violating its harassment policy: “Channels that repeatedly brush up against our harassment policy will be suspended from […]

How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to)

How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to)

As social channels such as TikTok, Instagram Stories, and Facebook Live increase in popularity, so does the demand for real-time content. Audiences now expect instant updates, they want to see relevant content as it happens. In order to capitalize on such demand, marketers need to catch their audience’s attention while an event is happening, or a topic is trending. According to a survey by Libris, 63% of marketers say that the ability to locate and share visual assets quickly is more important than ever. Many brands know that they should be creating real-time content, however, it can be challenging to actually implement an effective process that caters to this. And while […]

The Digital and Graphic Design Trends of 2020 [Infographic]

The Digital and Graphic Design Trends of 2020 [Infographic]

Published Dec. 12, 2019 If you want to maximize your digital marketing performance, you need your visual elements to connect with consumers – and in order to do that, you need to ensure that you’re aware of the latest visual trends, which will make your content stand out in feeds. This listing from the team at Coastal Creative will help – the infographic below provides an overview of some key design trends which have emerged over the last year, and look set to become more prominent in 2020. If you’re trying to come up with new visual approaches, the insights here will help to get you thinking. Take a look at […]

Google Reveals Top Trending Searches of 2019 via @MattGSouthern

Google Reveals Top Trending Searches of 2019 via @MattGSouthern

Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s data can be filtered by country, or you can view a global list of top trending searches. “Trending” refers to search terms that saw the largest increase in search volume in in 2019 compared to 2018. In this post I’ll highlight some of the top global searches and top US searches. The full set of data can be viewed here. Top Trending Global Searches OverallIndia vs South AfricaCameron BoyceCopa AmericaBangladesh vs IndiaiPhone 11 News StoriesCopa AmericaNotre DameICC Cricket World CupHurricane DorianRugby World Cup PeopleAntonio BrownNeymarJames CharlesJussie SmollettKevin Hart MoviesAvengers: EndgameJokerCaptain […]

Google Begins Using BERT to Generate Top Stories Carousels in Search via @MattGSouthern

Google Begins Using BERT to Generate Top Stories Carousels in Search via @MattGSouthern

Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels. The new BERT-generated carousels will appear in the top stories section of Google Search. They’re designed to help people easily find the best articles related to a particular news story. Related: BERT Explained: What You Need to Know About Google’s New Algorithm Google’s Duncan Osborn, product manager of Search, explains in an announcement: “When you’re searching for information on a timely topic–a recent sports upset or the latest scientific breakthrough–you see a carousel of articles at the top of your Search results highlighting relevant news. Now, when there are multiple […]

3 pitfalls of PPC experiments

3 pitfalls of PPC experiments

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly. Say you read that Hertz used smart bidding to reduce their CPA by 35% so you decide to deploy the same strategy in your account. If it were that simple to run a successful Google Ads account, we’d all be out of jobs. Simply knowing what feature to use isn’t enough as you also need to know the right settings […]

WordPress SEO Beyond the Basics: 8 Things You Must Do Next via @BrianHarnish

WordPress SEO Beyond the Basics: 8 Things You Must Do Next via @BrianHarnish

Did you know that once you have basic SEO implemented on-site, it may not be enough? How do you know that you are actually implementing everything that your competition is? And more? How do you know that you’re really putting in all the stops beyond that? There are several ways to do this. One is competitor research. You must research your competition to understand what and how they are implementing things – both on-site and off-site. And, beyond that, there are also things you must do for your SEO strategy. Here, I wanted to examine the different things you must do after the basics are complete. I’m talking just basic […]

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults during November. Vast majority do local search. As a foundational matter, the survey asked about local search. It found that more people (90%) were searching for local businesses with greater frequency than last year. Frequency and penetration were associated with age; younger users searched more often. The same was true of review reliance. Younger users (18 – 34) more heavily relied on reviews than older […]

Google adding more news content to ‘top stories’ in search results

Google adding more news content to ‘top stories’ in search results

Google is changing how it presents news stories in its search results. When people search for news, they typically see two top stories and a horizontal, scrolling carousel of results (AMP pages). As of today on mobile devices, people will see multiple carousels of news stories on the same topic. They’ll also find additional content types, “such as notable quotes and related opinion pieces,” according to a Google blog post. More scrolling news carousels. The graphic below illustrates the change from the current SERP to the new presentation of news stories. Google says the change will allow for more “high-quality content beyond the most recent coverage as well as more […]

7 Alternative Search Engines That Do Social Good via @ChuckPrice518

7 Alternative Search Engines That Do Social Good via @ChuckPrice518

We human beings tend to be creatures of habit that automatically do things without stopping to ask ourselves whether there’s another way. How one approaches the web is a perfect example. The internet requires energy-hungry data centers that could account for up to 14% of carbon emissions by 2040. This is such a concern that many web hosts now specialize in providing eco-friendly and carbon-neutral hosting. Remember when Google’s motto was “Don’t be evil”? That changed in 2015 to “Do the right thing.” The “don’t be evil” credo found a new home – in the last line of Google’s code of conduct. Many would argue this move perfectly symbolizes Google’s […]