Twitter Lets iOS Users Post Live Photos as GIFs via @MattGSouthern

Twitter Lets iOS Users Post Live Photos as GIFs via @MattGSouthern

ADVERTISEMENT Twitter is rolling out a new feature to its iOS app, which lets users easily upload their live photos as GIFs. This feature is exclusive to iOS because live photos are an Apple innovation. A “live” photo captures 1.5 seconds before and after the user taps the shutter button. That means it would turn into a 3-second GIF on Twitter. If you have an iPhone 6S or above, you can ensure you’re taking a live photo by tapping the corresponding icon and looking for the yellow label that says “LIVE.” Turning a live photo into a GIF on Twitter is as easy as it sounds. Simply upload the photo […]

7 Steps to Great Email Marketing [Infographic]

7 Steps to Great Email Marketing [Infographic]

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it’s becoming increasingly difficult to get your messages to stand out – which means its more important than ever to ensure that you’re ticking all the right boxes, and maximizing your opportunities to get your email messages seen. There’s a lot to consider on this front – from your subject line to your content, to the way your emails are displayed on different devices. It can take some effort to establish each element, but again, given the competition, it’s worth taking that […]

The Dos and Don’ts of Creating Brand Recognition for Your Small Business [Infographic]

The Dos and Don’ts of Creating Brand Recognition for Your Small Business [Infographic]

Published Dec. 15, 2019 Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic. They include the following branding elements: Logo Fonts Colour palette Patterns and elements Brand culture Advertising Social media Brand voice Brand position Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Pinterest Introduces Tool For Discovering Top US Search Terms via @MattGSouthern

Pinterest Introduces Tool For Discovering Top US Search Terms via @MattGSouthern

ADVERTISEMENT Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform. Currently in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. The tool will also highlight when particular search terms have hit their peak, along with other insights to help marketers plan their content and advertising strategies. “Pinterest Trends will help brands get deeper insights into planning behaviors on the platform, and allow them to allocate budgets to campaigns during various planning stages. It will also validate assumptions about emerging trends, refine search queries with the aid of auto-complete suggestions, and […]

Google Launches a Hub for Top Trending Product Searches via @MattGSouthern

Google Launches a Hub for Top Trending Product Searches via @MattGSouthern

Google has launched a home on the web for marketers to discover the top trending product searches across different categories. Google Shopping 100 highlights the products that have recently seen an increase in US searches. It’s important to note that these are not necessarily the top product searches overall, they’re products that are rising in popularity. “Spanning ages and interests, we’ve highlighted some of the top categories for holiday gifts, like tech, kitchen gear, and toys and games. We see a lot of warm, furry boots in accessories and apparel, while high tech vacuums are big in home goods.” While the holiday season is an opportune time to launch Google […]

5 Rising Social Media Platforms to Add to Your Marketing Arsenal in 2020 [Infographic]

5 Rising Social Media Platforms to Add to Your Marketing Arsenal in 2020 [Infographic]

Published Dec. 14, 2019 Are you looking for ways to get ahead of the competition in 2020? Want to know the up and coming social media networks that may be worth your time and money? The team from Red Website Design share five rising social media platforms to try in this infographic. Have you considered these platforms? Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Facebook has published a new overview of key topics and trends which it expects to see generate more discussion and interest as we head into the start of the next decade. The listing, which Facebook has compiled into a new, 30-page eBook, is based on examination of on-platform conversation shifts over the last two years – Facebook says that its research team: “…explored the full universe of topics that grew from January 2017 to October 2018 on Facebook to find key topics. Where patterns emerged, we looked to third-party research and credible media sources to both inform and validate our overall findings.” Essentially, the report is an expanded, refined version of […]

Twitter Announces Expansion of Trust and Safety Council to Improve Platform Policies

Twitter Announces Expansion of Trust and Safety Council to Improve Platform Policies

Twitter has announced that it will expand its Trust and Safety Council advisory group to ensure that it considers the perspectives of a broader cross-section of society when establishing its platform rules and policies. As per Twitter: “In 2016, we established the Twitter Trust and Safety Council, which brings together more than 40 experts and organizations to help advise us as we develop our products, programs and the Twitter Rules. We’ve been discussing internally and with the current members how we can make sure the Council best serves the people who use Twitter, and heard feedback that we needed to broaden membership to include a more diverse range of voices and […]

How to Craft Brand Messaging Your Target Audience Will Love

How to Craft Brand Messaging Your Target Audience Will Love

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented itself on social media, introducing a new, bold personality. With its food, packaging, marketing campaigns, events, philanthropic efforts, and interior design, Taco Bell reinvented itself into a full on lifestyle brand. Doing this — telling a compelling brand story through messaging — isn’t easy. Marketers need to have an entire brand identity to communicate what their business does, what it’s about, and why it’s different. Oh, and it needs to resonate […]