15 Tips That Make Freelance Writers Successful

15 Tips That Make Freelance Writers Successful

When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle. The ad copy typically goes something like this ⁠— “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.” Like anyone, I always think, “Well, duh!” And I’m not alone. According to Upwork’s 2018 Freelancing in America report, the number of American freelancers has increased by 3.7 million since 2014. In fact, 59% of U.S. companies now use a flexible workforce to some degree, whether that’s freelancers or remote workers. These stats bode well for writers […]

How to Run A Content Audit in 2019

How to Run A Content Audit in 2019

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If not, you could be, with the help of content audits. Content audits keep track of your content, including blog posts, social media posts, events, and web pages, and provide analysis for how they impact audience. Additionally, they can provide insights into how to improve underperforming content, so you know how to properly update your posts for higher conversion rates. If […]

New Google Search Console Feature – Messages via @martinibuster

New Google Search Console Feature – Messages via @martinibuster

ADVERTISEMENT Google announced the addition of a new feature to Google Search Console. The new feature gives publishers access to a panel from which messages from Google can be accessed. The messages panel seeks to improve efficiency for delivering communications from Google to publishers. The messages are accessed through the bell icon located in the top right hand corner. According to Google: “As of today, messages will be available through a panel accessed easily by clicking the bell icon at the top of any page in Search Console. The main difference from the old interface is that now you’ll have access to your messages throughout the product, no need to […]

Now is the time to position your site for a successful start to 2020

Now is the time to position your site for a successful start to 2020

It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection – and this rings true for SEO as well. As your current SEO strategy winds down, now is the time to position your site for a successful Q1. Specifically, if your strategy has a heavy focus on link acquisition and manual outreach, the end of the year is the perfect time to shift some of your […]

101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback

101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback

I’m a firm believer in creating remarkable content that will serve a company’s long-term needs and garnering natural links through an authentic amplification process. This process involves sharing the content across social channels, owned and other’s newsletters, and by reaching out to authors/journalists that can benefit by linking to those articles, to name a few. The ultimate way to develop ongoing shareable content is through a blog. A blogging campaign done correctly takes much effort, patience, discipline, and money. Quality blogs are key for strong SEO – the more content, the more search engines, and users will understand that you’re an authoritative voice within your industry – if not the […]

How to Find & Understand the Conversion Rate of Your Products on Amazon via @bestfromthenest

How to Find & Understand the Conversion Rate of Your Products on Amazon via @bestfromthenest

Considering that Amazon’s organic ranking so heavily favors listings that have the highest conversion, understanding the conversion rate of your listing on Amazon is vital. Amazon provides a few ways for you to monitor the conversion rate of your listings. Tracking your conversion rate helps you better understand how changes you have made to your listing – or changes to the marketplace – have affected your sell-through rate. While Amazon looks like one cohesive marketplace on the outside, it is broken up into much smaller platforms on the back end. Depending on the type of physical product you are selling, your listing might be on: Amazon Seller Central Amazon Vendor […]

25 of the Best Examples of Home Pages via @LWilson1980

25 of the Best Examples of Home Pages via @LWilson1980

ADVERTISEMENT The home is where the heart is and for landing page entries into websites, the home page is repeatedly the highest traffic page for organic search visitors and other non-paid marketing channels. A home page can cater to many business-critical functions including: Making a positive first impression. Driving user journeys into conversion funnels. Helping people find what they need. Showcasing new incentives to buy. Reinforcing trust, expertise, and authority. Catching all topic areas that do not currently have dedicated destinations on the website. Revealing cornerstone content. Let’s explore 25 of the best examples of home pages with some snippets of insight into what makes them work so well. This […]

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan. (And if you […]

How to Add Your WordPress Site to Google Search Console

How to Add Your WordPress Site to Google Search Console

One of the most important step in optimizing your WordPress site for SEO is adding it to Google Search Console (formerly Google Webmaster Tools). Google Search Console offers specific webmaster tools to help website owners monitor and maintain their search presence and rankings. In this guide, we will show you how to easily add and verify your WordPress site in Google Search Console also known as Webmaster Tools. What is Google Search Console? Google Search Console is a free tool offered by Google to help website owners monitor their website’s presence in Google search results. It helps you track search rankings along with keeping you updated about site errors, security […]