30 Reddit Stats and Facts to Know in 2020

30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past few years, Reddit’s made attempts to gain more attention from brands. Aside from introducing a number of advertising offerings, Reddit’s also launched features such as video streaming and video hosting, which have enabled the platform to evolve from the text-based format it’s been known for. While Reddit’s user-oriented platform might be too difficult for small to medium-sized business marketers right […]

Google extends optimization score to Display campaigns

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available for Display campaigns. What is Google Ads optimization score? Scores range from 0% to 100% and indicate how well your campaigns are expected to perform based on a number of factors such as targeting, bid automation, ads and extensions and more. The score is accompanied by a set of automated recommendations with indicators of how […]

Package tracking on Google’s search results page is coming to more carriers

Package tracking on Google’s search results page is coming to more carriers

Shipping companies across the world can now sign up to participate in Google’s package tracking early adopters program, the company announced on Thursday. The program enables more shipping companies to show users the real-time status of their delivery right on the search results page. Source: Google. Why we care This feature has been available to major domestic shipping companies for over a decade. The program will extend the feature to more companies around the world, which could ultimately make Google an extension of their own sites. This also results in another zero-click search scenario, except that carriers have the option of participating. More on the announcement The early adopters program […]

The Basics of Business Intelligence [Infographic]

The Basics of Business Intelligence [Infographic]

Take large amounts of data. Refine it. Analyze it. Then make decisions based off the resulting information. That, in a nutshell, is business intelligence, or BI. BI is not a single tool, but a variety of resources, from hardware to software, and anything that provides data, including the treasure trove available from your social media channels. Business intelligence software organizes the data, and users create reports, dashboards, and data visualizations. As a term, BI now includes advanced and augmented analytics, and while traditional BI focuses on what happened in the past and what’s happening in the present, business analytics (BA) identifies current trends in order to predict future trends. Essentially, […]

6 Key Social Media Trends to Watch in 2020

6 Key Social Media Trends to Watch in 2020

Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. I always like to make my own predictions for the upcoming year, then look back at them monthly throughout the year to see if I was spot on or way off. So here are my trend predictions for social media marketing in 2020, based on my experiences in 2019 (and beyond) and where things look to be headed as we begin the next decade. 1. Influencer Marketing Will Continue to Grow Research shows that 59% […]

10 Emerging Design Trends to Look Out for in 2020 [Infographic]

10 Emerging Design Trends to Look Out for in 2020 [Infographic]

2019 was another breakthrough year for design, with trends like simple shapes and minimalism, isometric design, and custom 3D visuals taking over the digital space. And while some visual trends are here to stay for at least another year, 2020 will bring its own shifts – and if you want to keep your content and offerings fresh and appealing, you need to be aware of the latest trends. The team at Bannersnack recently sought to find out what the big design trends of 2020 will be, surveying a range of designers and experts to get their insights into where things are headed. They’ve collected their responses into the graphic below – […]

How to Build an Email list from Your YouTube Subscribers

How to Build an Email list from Your YouTube Subscribers

Cisco predicts that by 2022, videos will constitute 82% of all internet traffic. Further, YouTube is the second-largest search engine in the world. If you’re rocking a YouTube channel with thousands of subscribers, then you’re doing it right with audience building – however, as a content creator, YouTube isn’t the best for monetization. Making a decent income off YouTube alone is challenging, while YouTube creators often feel compelled to consistently create more content, and suffer from burn out as a result. Essentially, there’s a major flaw in trying to create your content business solely on YouTube: a lack of control. As such, It’s important to build an asset alongside your channel […]

Reddit Outlines 2019 Performance Stats and Trends

Reddit Outlines 2019 Performance Stats and Trends

Reddit has this week provided an overview of its key performance stats and milestones for 2019 as part of its year in review – and there are some very interesting insights included within the various data points. Reddit’s main, broader usage points of note for the year are: 430 million monthly active users (+30% YoY increase) 199 million posts 1.7 billion comments 32 billion upvotes That top number is the most significant – back in April 2018, Reddit reported having 330 million monthly active users, its last official update on this front. It’s now added another 100 million, which means that Reddit now has significantly more users than Twitter (330m as of April 2019), Pinterest […]

Instagram Adds Age Checks for New Accounts, New Options to Restrict Messaging

Instagram Adds Age Checks for New Accounts, New Options to Restrict Messaging

Instagram has announced a new process which will require users to enter their date of birth when signing up for a new account on the platform. As explained by Instagram “Starting today, we will be asking for your date of birth when creating an account on Instagram. According to our Terms of Use, you must be at least 13 years old to have an account in most countries. Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall.” Up till now, Instagram has had no such checks in place, which has lead to many people under […]