Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now, when you’re managing multiple Facebook ad accounts, you’ll be able to get a clearer, overall view of ad performance, all within the Ad Manager dashboard, as opposed to having to extract the data for each account yourself. As per Facebook: “With cross-account reporting, you’ll be able to see metrics – such as reach, impressions, and conversions – across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save […]

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Facebook’s virtual reality arm Oculus has this week announced that it has sold its 3D sculpting/VR model-building tool ‘Medium‘ to Adobe, which could be an important first step towards the next stage of broader, professional usage of VR. Medium, which Oculus first launched back in 2016, enables users to build their own 3D models in a VR environment, where you can sculpt, paint and simulate action, essentially creating art and objects in a totally immersive space. [embedded content] The applications for such extend beyond VR environments, with the capacity to export your models, or even 3D print them, which could provide a whole new approach within Adobe’s expanding creative suite. […]

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. “People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of their packages right on Search.“ While this feature looks like it could take traffic away from carrier’s websites, it’s important to note that inclusion is entirely voluntary. That […]

5 Examples of Truly Unique Company Culture

5 Examples of Truly Unique Company Culture

When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won’t apply to a company with a negative reputation. Companies are defined by the values and protocol set in place. This is what a company culture is. They describe how company beliefs are reflected in the experience of employees and customers. HubSpot’s culture code is available online as a commitment to our value of transparency. Other companies (Spotify, Hootsuite, Asana) with transparency as a part of their culture have done […]

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance changes in your campaigns and ad groups faster, you can now request explanations.” Advertisers can view explanations for changes in impressions, clicks, and cost. Google Ads will provide the most likely reasons behind why the changes occurred. With this new feature, advertisers can spend less time diagnosing performance changes and more time optimizing their campaigns. […]

The Search Console Message Panel & This Week’s News [PODCAST]

The Search Console Message Panel & This Week’s News  [PODCAST]

Catch up on the latest digital marketing news by listing to Marketing O’Clock, part of the Search Engine Journal Podcast Network. Hosts Greg Finn, Jess Budde, and Christine “Shep” Zirnheld unpack all the paid, organic, and social news you may have missed this week. We read all the top news stories so you don’t have to: Larry Page and Sergey Brin are stepping down from leadership roles at Alphabet We say a fond farewell to the Google founders and Greg walks us through a timeline of their history with the company. Plus, you’ll never guess what their first search engine was named (we do not approve). Introducing the Search Console […]

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday. Source: Brave Ad platform that rewards users. Brave Ads are structured to serve only to users that opt-in to the Brave Rewards program and agree to see ads. Users can then accumulate Brave’s Basic Attention Token (BAT), which is a blockchain-based system. Users […]

How to level up from a Google My Business apprentice to a GMB master

How to level up from a Google My Business apprentice to a GMB master

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers now see any information about your business, you should review and update your GMB page frequently. 4 reasons you need to update your GMB page To everyday users, a GMB page is a destination for learning more about a business, finding directions, posting opinions about the business and contributing content such as photos of an […]

How to Map 404 URLs at Scale with Sentence Embeddings via @hamletbatista

How to Map 404 URLs at Scale with Sentence Embeddings via @hamletbatista

One surefire way to help clients gain more SEO traffic is to redirect valuable URLs that end up in 404s to equivalent ones. These URLs generally still get traffic, have valuable external links coming in or both. One lazy and ineffective approach to map 404 URLs is to redirect all of them to the home page or a dynamic search result. 🤦 For example, Smarthome 302 redirects non-existing pages to its home page. This type of redirection is generally flagged as soft 404 errors in Google Search Console. The correct approach is to map each one individually to an equivalent page if such a page exists. However, this process can […]

5 Steps to a Successful Brand Bidding Strategy via @amyppc

5 Steps to a Successful Brand Bidding Strategy via @amyppc

This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive. What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club? Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get subpar results. Take a deep breath, because on the other side of all the controversy is the five-step strategy that will keep your head cool and your marketing profitable. What You Need to Know About […]