Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern

Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to measure data across their app and website all in one place. It’s designed to help site owners better understand users’ journeys across the two platforms. In addition to measuring multiple websites, other enhancements to App + Web properties include more custom analysis options and faster access to data. Here’s more on each of the new features. Multiple Web Streams App + Web properties now support up to 50 data streams across apps, websites, and web apps […]

Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern

Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern

Google has launched a new tool designed to help publishers manage how their content appears across Google products. Google’s new Publisher Center merges two old tools – Google News Producer and Google News Publisher Center. In addition to merging the features of these tools, Google says the user experience and functionality is also improved. In the same vein as the existing tools, Publisher Center is an interface that helps publishers submit, manage, and monetize their content in Google News. The new Publisher Center has unique features that didn’t exist in the old tools. Publishers now have an easier way to manage their identity, such as adding different logos depending on […]

Say hello to Google’s new Publisher Center

Say hello to Google’s new Publisher Center

Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user experience and functionality, Google said, decreasing the friction involved with managing your publication’s branding, content, ads and more on Google News. For companies with multiple publications, the new interface also makes it easier to organize and switch between each property. Improved permission settings should also make collaboration more fluid. More on the announcement Publishers can […]

Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends, a new tool that will provide an overview of the top U.S. search terms over the past 12 months along with data on when those search terms peaked, has begun rolling out, the company announced on Tuesday. Source: Pinterest. Why we care Google Trends has long been a resource marketers have relied on to gauge trends and seasonal interest in topics. Pinterest Trends will offer another set of keyword trend data, specifically around the categories it caters to such as food, home and fashion. More insight into search queries and trends can give brands a better understanding of the content and campaigns that may perform well on (and […]

10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin

10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin

It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? This is the question we ask every year here at Search Engine Journal. This year, I asked 58 of today’s top SEO professionals for their thoughts. Here are the top 10 trends you need to know in 2020, according to the experts. Want all the SEO trends now? Download our new ebook: The Biggest SEO Trends of 2020, According to 58 Experts Trend #1: BERT & User-Focused Optimization In 2019, the launch of Google’s new […]

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more than 3,500 merchants that used to be known as eBates. With the new partnership, Verizon Media is offering Yahoo Shopping and Yahoo Mail users access to exclusive cashback rewards from more than 50 online retailers through Rakuten, including Nordstrom Rack, Nike, Disney and Bed Bath & Beyond. Why we should care Verizon Media, which owns the Yahoo properties as well as publications HuffPost, TechCrunch and others, is focusing its monetization efforts on digital commerce. […]

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday compared to the same period last year. Enterprise retailers, meanwhile, increased spend across both Shopping and text ads. The findings are based on a representative sample of U.S. retailers running Google Ads accounts with e-commerce marketing firm Sidecar during the period in both 2018 and 2019. Why we should care Sidecar reported enterprise retailers in its sample spent 24% more on average daily on Google Shopping and 96% more on Google text ads year-over-year. The company said bigger budgets and the ability to maintain ROAS goals […]

4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven

4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven

For many of us, December is a less busy time of year. People go on vacation and business slows down. And as with many PPC marketers, I like to use this time to get caught up, regroup, and prepare for the coming year. You might consider doing the same. Because the strategies you put into place now can continue to pay dividends throughout 2020. If you’re not sure where to start, here are four suggestions for where to put your efforts. 1. Data Studio Google’s Data Studio is a way to directly connect your data sources to your reporting. It was rolled out in 2016. Since then, it’s only gotten better. […]

Pro Tip: Why you should stop using last-click attribution in Google Ads

Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such as SEO and social media. As Google continues to push automated bidding strategies like maximize conversions, maximize conversion value and target ROAS (just to name a few), using non-last click (NLC) attribution becomes even more […]

How to Monitor Your WordPress Website Server Uptime (Easy Way)

How to Monitor Your WordPress Website Server Uptime (Easy Way)

Do you want to monitor server uptime for your WordPress site? Monitoring server uptime allows you to get alert notifications when your website goes down or is inaccessible. Keeping your website online ensures that your customers never have any issues visiting your website. An unresponsive site is not only bad for user experience, but it is also bad for your SEO rankings. In this article, we’ll show you how to easily monitor server uptime in WordPress. We’ll share multiple uptime monitoring solutions, and you can choose one that works best for you. What is Website Server Uptime Monitoring? Website server uptime monitoring allows you to track outages on your website. […]