Google Search Console Change of Address tool adds redirect validation & reminder

Google Search Console Change of Address tool adds redirect validation & reminder

Google announced two new features to the Change of Address tool within Google Search Console. These new features include redirect validation for top five URLs of the moving domain and a reminder at the top of both the moving domain and the destination domain within Google Search Console. Redirect validation. Google added redirect validation for top five URLs of the moving domain. The tool will show you the redirect flow, validate the flow, show you some examples and give you recommendations of any problem redirects. Here is a screen shot: Reminder. Google will also show you a reminder at the top of both the moving domain and the destination domain […]

How to Create Custom Post Types in WordPress

How to Create Custom Post Types in WordPress

Do you want to learn how to easily create custom post types in WordPress? Custom post types transform a WordPress site from a blogging platform into a powerful Content Management System (CMS). Basically, they allow you to go beyond posts and pages by creating different content types for your website. In this article, we’ll show you how to easily create custom post types in WordPress. We’ll teach you two methods and you can choose one that looks easier to you. What is Custom Post Type in WordPress? Custom post types are content types like posts and pages. Since WordPress evolved from a simple blogging platform into a robust CMS, the […]

The 4 Reasons You Chose a Bad Company Name … Now What?

The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean confidently expresses how he envisions the company’s thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean’s biggest contribution to the company: “Drop the The. Just Facebook. It’s cleaner.” Would The Facebook have been as successful as Facebook? Many will argue no. Sean’s influence led Mark to update the company’s name and further pivot […]

Google Can Use Unsupported Structured Data via @martinibuster

Google Can Use Unsupported Structured Data via @martinibuster

Google’s John Mueller answered whether it’s useful to use structured data that doesn’t result in rich results. Mueller answered that it may be useful for Google but to not go overboard with it. Should You Use Structured Data That’s Unsupported by Google? There are thousands of structured data types and options that can be selected for use on a web page. One can even extend Schema.org structured data to incorporate virtually anything that’s described in Wikipedia using ProductOntology.org. Google only uses a fraction of the possibilities inherent in Schema.org structured data. A publisher asked whether there was any use in using these strutured data types that are not supported for […]

See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

As the health and fitness industry becomes more saturated, companies within it must amplify their marketing and advertising efforts to stand apart from the majority. Most importantly, they need to recognize that every ad represents a conversion opportunity — but a disconnected ad and post-click experience could cost them that conversion. Equinox is one company that understands: when there’s no message relevance between the pre- and post-click experiences, prospects get confused and frustrated, and don’t convert. Let’s take a look at three examples showing how the brand connects their segmented ads to relevant, unique post-click experiences to drive conversions. How Equinox uses segmented ads with unique post-click experiences Example 1: […]

Post-holiday analysis: connected TV becomes performance TV

Post-holiday analysis: connected TV becomes performance TV

The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as possible. This year, however, there was a new entry to the list — Connected TV (CTV). Or as we’ve come to call it based on its ad performance, Performance TV. SteelHouse has been launching and optimizing campaigns across CTV for years now, and during that time we’ve learned quite a bit about what the fastest-growing […]

Facebook Is Offering Free Advice and Assistance to Businesses Impacted by Australian Bushfires

Facebook Is Offering Free Advice and Assistance to Businesses Impacted by Australian Bushfires

Here’s a Facebook initiative that’s particularly close to my heart – in fact, close to my house (I could see the flames at one point). This week, Facebook has announced a new set of support measures for businesses impacted by the recent Australian bushfires, in order to help them make best use of the platform to get their operations back on track. As per Facebook: “Australia is going through a difficult time. Unprecedented bushfire events have taken a huge toll on communities across the country. If your small business has been affected by bushfires please [get in touch] and a Facebook Small Business Support Specialist will reach out to understand your […]

The Best Times to Post on Social Media According to Research [Infographic]

The Best Times to Post on Social Media According to Research [Infographic]

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms. Again, there are unique variables for each business, but this overview could serve as a good starting point for planning out your social posting strategy, and maximizing engagement. Check out the infographic below for […]

8 Benefits of Drone Video for Businesses

8 Benefits of Drone Video for Businesses

Looking for a way to literally add a whole new perspective to your social video efforts? Drone videography has become the hottest trend in event marketing, specifically, in recent times, providing a unique and engaging way to capture video footage – which can deliver significant benefits for your campaigns. And considering that video is the best performing content type across all social platforms, looking for new and engaging ways to incorporate video could be key – here’s a look at some of the ways in which drone videos can help to drive more engagement for your digital marketing efforts. The two super-unique shots of a drone Aerial shots Before the use […]