Small Business Marketing Tips During the COVID-19 Pandemic

Small Business Marketing Tips During the COVID-19 Pandemic

It’s a scary time for small businesses during this COVID-19 pandemic.  Many have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce. And if you’re like me, then you’re now forced to work from home while also homeschooling your children. For me, that means my days are spent teaching my daughter 1st-grade math, writing, reading, music, gym, and theater, while also keeping my preschool 5-year old son engaged with activities.  Oh, and don’t forget cooking, doing dishes, cleaning, and laundry.  That doesn’t leave much time for work… In other words, it’s a nightmare! […]

The Ultimate Guide to Local Marketing

The Ultimate Guide to Local Marketing

When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Did you know that 97% of people learn more about a local company online than any other medium? In fact, 88% of mobile online searches for local […]

How to Create a Product Launch Email [Outlines + Templates]

How to Create a Product Launch Email [Outlines + Templates]

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Not only can product launch emails be used for raising awareness of […]

How to Work from Home During Coronavirus Quarantine via @martinibuster

How to Work from Home During Coronavirus Quarantine via @martinibuster

I’ve been working from home for seventeen years. In those years I have developed work habits that enable me to be productive and achieve my  business goals. Set a Routine Setting a routine is very important. There are only so many minutes and hours to devote to work. Making all those minutes count is important. This is difficult to do under normal circumstances. It’s harder to do when your kids are home from school because of the Coronavirus epidemic. Set a Wake Up Time Part of setting a routine means getting up at a specific hour. You can’t wake up whenever. It’s super important to set a time to wake […]

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover […] The post How to Create LinkedIn Sponsored Content Ads: A Walkthrough appeared first on Social Media Marketing | Social Media Examiner.

Video: Hamlet Batista on scaling and automating SEO with code

Video: Hamlet Batista on scaling and automating SEO with code

I had the privilege of sitting down and chatting about something I am personally very passionate about, using technology to help automate, scale and streamline your daily work. Hamlet Batista, the CEO of RankSense, does this for a living in the SEO space. In our talk, we spoke about how to scale your SEO through technologies, such as Python, or even spreadsheets. This helps you take on more SEO work, while automating some of the repetitive daily tasks. There are many inefficiencies that you can overcome through simple coding scripts and Hamlet is a fan of optimizing for those efficiencies. Hamlet also explained how people who are new to this […]

Tricks Some Marketers Use to Fake Authority via @martinibuster

Tricks Some Marketers Use to Fake Authority via @martinibuster

There are many companies offering excellent search marketing services. But just like any professional service area, there are some who offer less useful services that may not be helpful, might violate Google’s guidelines and at worst, could also offer services that are unlawful. SEO Hustlers There are some folks who regard the SEO business as a hustle. I won’t name names, but I will share an anecdote. There was a person who was granted a speaking slot at a major search marketing conference at which I was speaking. Prior to the session we all got on a conference call to discuss our presentations. During the course of discussing our presentation […]

Facebook is Working to Keep its Systems Operating, Seeing Lower Ad Spend Amid COVID-19 Lockdowns

Facebook is Working to Keep its Systems Operating, Seeing Lower Ad Spend Amid COVID-19 Lockdowns

With billions of people on virtual lockdown in their homes, it’ll come as no surprise that Facebook is seeing a massive increase in activity within its apps. But even so, the actual numbers are significant – according to Facebook, over the last few weeks, it’s seen: Total messaging increases of more than 50%, across both WhatsApp and Messenger An increase of 70% in Messenger group video calls, and more than double the regular demand for video calls in WhatsApp Overall U.S. traffic from Facebook to other websites has increased by more than 50% week-on-week ​​On one hand, this is positive news for The Social Network, boosting its all-important engagement stats. […]

Snapchat Surveys Users on Their COVID-19 Concerns [Infographic]

Snapchat Surveys Users on Their COVID-19 Concerns [Infographic]

The COVID-19 pandemic is impacting everybody, but the general consensus appears to be that younger people are less concerned, and thus, they’re often being tagged as the ones who are disobeying official instructions to stay inside, and are thereby contributing to greater spread of the virus. The recent coverage of college students going ahead with their Spring Break plans didn’t help in this respect, with many young attendees seemingly unafraid of the potential impacts. But while the stats on people impacted by COVID-19 do indicate that older people are at much higher risk, it’s also important note that more recent reports have shown that as many as 50% of those […]