Search Engine Land unveils Periodic Tables of PPC at SMX East

Search Engine Land unveils Periodic Tables of PPC at SMX East

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a similar resource for paid search marketers with the release of our inaugural Periodic Tables of PPC. Ginny Marvin, a renowned expert in PPC who leads our editorial team here at Search Engine Land, unveiled the resource at the SMX East conference in New York. “What I really wanted to be able to do is answer, […]

Understanding referrer clicks and how they can skew search engine market share

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected in the blink of an eye without a user even realizing it. These redirected clicks can cause discrepancies and confusion in click reports. Consider this: a recent post from StatCounter shows a search engine market share of Google 88.37% and Bing 6.07%. At the same time, other sites such as Statista, show Google at 62.5% with Microsoft sites (Bing) at […]

How to Create an Instagram Content Strategy With User-Generated Content

How to Create an Instagram Content Strategy With User-Generated Content

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Google Update Response Falls Short of Expectations via @martinibuster

Google Update Response Falls Short of Expectations via @martinibuster

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to it by publishers.  Many asserted that this update was significant and worthy of more guidance. Google Confirms November 2019 Update… Sort of The confirmation was in the form of answering the feedback about the update felt last week, beginning approximately November 7th but felt in force on November 8th. This is what Google SearchLiaison said: “Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in […]

15 Podcast Tools to Take Your Show from Good to Great in 2019

15 Podcast Tools to Take Your Show from Good to Great in 2019

Just like Sharpay Evans from “High School Musical” says, “It’s out with the old, and in with the new.” Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly, podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal. Let’s review the top podcast tools and services to level up your podcasting game. These tools can help make your show more efficient and professional. Below, we’ll break down the tools and services into four categories: podcast recording equipment, […]

How the Fourth Industrial Revolution Could Affect Marketers

How the Fourth Industrial Revolution Could Affect Marketers

All around us, we’re seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? Or asked Siri a simple math question, or picked something to watch from your Netflix recommendations? While it’s easy to think about a distant future where robots take your restaurant order and sell you a house, similar advancements may be closer than we think, and some of that may be due to this new revolution. This change in technology means a change in how products are marketed to consumers, meaning marketers should take note. So what is the “4IR,” as some have abbreviated […]

SEO myths busted by an ex-Googler

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website stands the same chance to compete for queries. Except it isn’t. It hasn’t been for a long time and it never will be “fair” again. Similar […]

Part II Video: Danny Sullivan on what he sees differently now working inside Google

Part II Video: Danny Sullivan on what he sees differently now working inside Google

In part one of the interview with Danny Sullivan, we learned about the founder of the search marketing space and his transition from being a journalist about Google to transitioning to working within Google. In part two. we learn about what he sees differently now that he works within the search giant? Now that he has access to everything and SEO can dream of, would that knowledge be useful to an SEO? What has he done to help the SEO community since joining Google in the past two years? And what are some of the more frustrating things of his job and what he sees from the SEO industry now […]

Tips for Responding to Negative Reviews [Infographic]

Tips for Responding to Negative Reviews [Infographic]

An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction is going to go just as you’d expect, and with the capacity to post their displeasure in a public forum, people will, at some stage, choose to do so. But it’s how you choose to respond to such that will dictate its true impact. If you choose to fight fire with fire, you could end up in an unending comment war, potentially damaging your broader reputation, but if you take a moment to consider the situation, and its impacts, you may come up with a […]

Facebook Expands its ‘Breaking News’ Tags to More Regions

Facebook Expands its ‘Breaking News’ Tags to More Regions

After trying them out in several markets over the last year, Facebook has this week announced that it’s going to give more publishers in even more regions access to its ‘Breaking News’ post tags. As per Facebook: “Over the last several months we ran a test that allowed more than 100 news publishers from North America, Latin America, Europe, India and Australia to identify and label stories as “breaking news” on Facebook. We found that people engaged more actively with stories marked as breaking news, showing us that this product helps people find news that’s important to them.” Expanding on this, Facebook says that its breaking news tags will now be made […]