The Winners and Losers of Black Friday 2019

The Winners and Losers of Black Friday 2019

Retailers went into the Black Friday kickoff on edge, in some cases rattled by spending slowdowns in the third quarter. Many, like Macy’s and Kohl’s, were dropping prices well before the Thanksgiving turkey came out of the oven, in hopes of grabbing early sales in a year when there are six fewer days between that holiday and Christmas. Adobe Analytics estimates that the sales for the full weekend (Thanksgiving through Cyber Monday) will top $29 billion, or 20% of total revenue for the full holiday season, up from 19% last year. Retailers’ worries are hardly over, but shoppers over the weekend did pony up. By the end of Black Friday, […]

How to Use Podcasts for Link Building via @jeremyknauff

How to Use Podcasts for Link Building via @jeremyknauff

Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today. But the power of podcasts isn’t limited to reaching people who are listening. When properly leveraged, podcasts can have a powerful impact on organic search, too. There are two main reasons for this. Podcasts can drive people to search for a person’s or company’s name. This type of branded search can send positive signals to Google that can influence search suggestions, as well as improve ranking overall. Most podcasts are also available outside of aggregators like iTunes and Stitcher – most often, on someone’s website. This typically leads to links […]

Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern

Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern

A study of Google Analytics for local businesses finds that their websites attract an average of 414 monthly users, with 50% of traffic coming from organic search. BrightLocal analyzed Google Analytics data from over 11,000 websites to determine benchmarks for local business websites across different industries. Here’s a look at some key findings from the study. Average Number of Visitors Per Month On the lower end of the spectrum – 13% of local businesses receive fewer than 100 visitors to their sites each month, while 55% receive fewer than 500. On the higher end, 20% of businesses receive more than 1500 monthly visitors to their site, and 15% receive over […]

63% of Consumers Don’t Know How Search Results Are Categorized via @MattGSouthern

63% of Consumers Don’t Know How Search Results Are Categorized via @MattGSouthern

A study of US consumers conducted this holiday season shows that many don’t fully understand what goes into ranking web pages in search results. BrandVerity, an online brand protection company, found that 63% of consumers believe SERPs are ranked by either relevance or advertising spend, or they simply “don’t know” how results are ranked. Only 37% of consumers understand that search results are ranked based on a combination of relevance and advertising spend. Though 31% say search engines aren’t doing a good job of indicating which results are ads. That’s troubling when you consider 54% of consumers trust websites at the top of search results more than others. That means […]

Searchers Are Engaging More With Business Listings in Search Results [STUDY] via @MattGSouthern

Searchers Are Engaging More With Business Listings in Search Results [STUDY] via @MattGSouthern

A new study on consumer search behavior this past year reveals consumers are getting more active with business listings in search results. Consumer actions on business listings grew 17% over the past year. That includes actions such as requesting directions, clicks to call the business, and so on. This data was reported by Yext in a study on 2020 search trends. The data is drawn from a sample of more than 400,000 US business listings. One consumer action in particular that’s on the rise is business reviews: “Consumers are leaving more reviews about businesses. Review count per business location grew 27% over the year. In fact, financial services review volume […]

80% of Major US E-commerce Stores Use JavaScript for Crucial Content via @MattGSouthern

80% of Major US E-commerce Stores Use JavaScript for Crucial Content via @MattGSouthern

ADVERTISEMENT According to new data, up to 80% of popular US-based e-commerce stores use JavaScript on crucial content such as product descriptions. That’s an alarming number considering any time JavaScript is used to generate important content it runs the risk of not being indexed in search results. Google is getting better at crawling and rendering JavaScript, but it’s not perfect. The company still recommends using static HTML as much as possible. The study, from software company Onely, found that 25% of web pages analyzed contained crucial JavaScript content that was unindexed by Google. For some sites, over half of their indexed pages have unindexed JavaScript content. For example, it was […]

Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links via @MattGSouthern

Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links via @MattGSouthern

Google’s John Mueller recently stated that, for the most part, it doesn’t matter whether you use absolute or relative URLs when linking to pages internally. This topic was brought up in a recent Google Webmaster Central hangout where the following question was asked: “In your opinion, which ultimately is best to use when doing internal linking – absolute or relative URLs?” In response, Mueller presents two different scenarios where absolute and relative URLs may or may not matter. Scenario 1: Perfect Site Structure In a theoretical case where a site has a perfect structure – meaning it has correctly implemented canonicals and a single uniform domain – then it doesn’t […]

Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP] via @MattGSouthern

Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP] via @MattGSouthern

ADVERTISEMENT Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be. Before getting into that, I would be remiss not to mention that the video begins with Google discussing ways that you can avoid hiring a web developer if you use Google’s resources instead. For example, businesses can quickly get themselves on the web all on their own by utilizing tools such as Google My Business. However, a GMB page on its own is no substitute for a custom website. With that said, let’s look at Google’s recommendations for hiring a developer to create that website. Google’s Recommendations for Hiring […]

YouTube Changes Rolling Out January 2020 May Impact Creator Revenue via @MattGSouthern

YouTube Changes Rolling Out January 2020 May Impact Creator Revenue via @MattGSouthern

ADVERTISEMENT YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected. The upcoming changes will address concerns raised by the US Federal Trade Commission (FTC) regarding YouTube’s compliance under the Children’s Online Privacy Protection Act (COPPA). There are several changes on the way, but the change that specifically relates to revenue has to do with how ads will be served. Here’s what’s changing In accordance with COPPA, YouTube will stop serving personalized ads on content that is made for kids. That’s because serving personalized ads to children is not permissible under COPPA. The company advises creators that their revenue may go […]

DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern

DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern

DuckDuckGo has received a high profile endorsement, as Twitter CEO Jack Dorsey recently stated it’s his search engine of choice. DuckDuckGo being co-signed by someone with the audience of Dorsey may introduce the niche search engine to people who may otherwise not have heard about it. I love @DuckDuckGo. My default search engine for a while now. The app is even better! — jack 🌍🌏🌎 (@jack) November 27, 2019 Currently, DuckDuckGo handles an average of 48 million searches per day, and recently hit a daily record of over 51 million searches. Of course, that’s considerably less than what Google handles, which makes it notable that it’s the preferred search engine […]