The Top 10 Facebook Stats for 2020 [Infographic]

The Top 10 Facebook Stats for 2020 [Infographic]

While other social platforms rise and fall, Facebook, seemingly despite various controversies, has continued to add more daily and monthly active users as time goes on – and The Social Network shows no sign of any significant slow-down on the immediate horizon. Of course, that’s not the complete picture. While Facebook has continued to add more users in developing markets, some have suggested that the time people spend on Facebook, on average, has been in decline in recent years. Facebook’s last official update on time spent in its apps came in 2016, when it reported that users were spending 50 minutes per day using Facebook, Instagram and/or Messenger – though that’s not Facebook-specific. The […]

10 Consumer and Marketer Social Video Trends That Will Shape 2020 [Infographic]

10 Consumer and Marketer Social Video Trends That Will Shape 2020 [Infographic]

Published Jan. 28, 2020 Are you considering launching a social media video marketing campaign this year? Want to learn how consumers and marketers are using social video? The team from Animoto share the consumer and marketer stats you need to know in this infographic. They break things down as follows: How social media is shaping consumer behavior? What’s leading customers from discovery to purchase? The top purchase-driven platforms Top social platforms for brands Where marketers are investing Is video worth the effort? Percentage of brands posting video once a week How marketers are reaching new customers Check out the infographic below for more detail. A version of this post was first published […]

Facebook Launches Previews of Upcoming Super Bowl Ad

Facebook Launches Previews of Upcoming Super Bowl Ad

Last December, Facebook revealed that it had booked a slot to run its first ever Super Bowl ad in 2020, which would focus on the connective benefits of Facebook groups. And this week, in the lead-up to the event, Facebook has released a series of previews for its Super Bowl ads, which will feature comedian Chris Rock, and look set to focus on niche communities, and how Facebook brings them together. Though the full concept remains a little unclear – for example, there’s a scene with Chris Rock launching a rocket with a group of kids. [embedded content] Chris Rock doing push-ups in a trailer: [embedded content] Then, in sticking […]

10 Email Marketing Tips to Boost B2B Sales [Infographic]

10 Email Marketing Tips to Boost B2B Sales [Infographic]

While social media networks have become an increasingly important part of our broader interactive process, email marketing remains a key element in any effective digital strategy, and strategic utilization of email, in line with shifting consumer expectations, can be a major difference-maker in your approach. But you have to tune into the trends to ensure that you move in line with such – for example, with more businesses shifting to an increasingly personalized email approach, that then raises the expectation for other brands, and if your business is failing to move in-step, your emails will quickly look outdated. Segmentation, personalization, ensuring your emails are mobile-friendly – these are all key […]

Do You Know What Your Customers Really Want? [Infographic]

Do You Know What Your Customers Really Want? [Infographic]

We can all recall at least one horrible customer service experience in our lives – but how often do we complain to someone who actually has the capability to do something about it? According to a recent report, as many as 96% of us will say something about a negative brand experience to our friends, without speaking to anyone within the organization we are upset with. And with that being the case, how can business owners determine what their customers really want, in order to avoid poor customer service in the first place? There are some key elements to building a more effective customer feedback loop, and some common factors that […]

Botify partnership with Microsoft brings real-time content indexing to Bing

Botify partnership with Microsoft brings real-time content indexing to Bing

Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited for very large sites with lots of content updates. Adrien Menard co-founder & CEO Botify said by phone that there’s no money changing hands between Bing and Botify in this arrangement. Bing is testing the API with a few large partners, although Menard says this relationship is unique to his knowledge. Menard also said that […]

How to Unlock Your Hidden SEO Potential Like Never Before with Botify via @KristiKellogg

How to Unlock Your Hidden SEO Potential Like Never Before with Botify via @KristiKellogg

Google isn’t missing 51% of their content because they can’t or don’t want to crawl it. They’re missing it because large, complex enterprise sites can put up barriers, often unknowingly, that make it difficult for search engines to find their most important content. The way to combat this is by optimizing for the full SEO funnel – crawl, render, index, rank, and convert. It’s only when you unify all this data that you can unlock the opportunities on your site to help Google and other search engines find and index your critical content. For years, Botify has been helping SEO professionals do this by providing: Log file analysis HTML and […]

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. According to a new report from eMarketer, 80% of marketing professionals worldwide say the use of content marketing campaigns will grow. Only 2% of marketers say the use of content marketing will decline, and 19% say it will stabilize. Moving beyond editorial-style content and social media, more marketers are turning to non-traditional forms of content creation. For example, 90% of marketers say they plan to use audio/podcasts in their campaigns in 2020. A similar percentage plans to use emerging technology like augmented reality. Jillian Ryan, principal analyst at eMarketer, speaks […]

Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video via @MattGSouthern

Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video via @MattGSouthern

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO. In fact, future videos in the “Search for Beginners” series will dive deeper into the topic of hiring SEOs. Here’s exactly what is stated in Google’s most recent video: “Are you looking for someone to work on [your website] on your behalf? Hiring […]

How to Completely Optimize Your Facebook Page via @tallchickvic

How to Completely Optimize Your Facebook Page via @tallchickvic

ADVERTISEMENT Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily. Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 % year-over-year. What does this mean? Facebook isn’t going anywhere anytime soon. You should continue to make Facebook a part of your overall marketing mix – to reach your existing and future customers. Features like Location Pages, Messenger, Featured Images, and Boost are only a few […]