Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern

Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Ondrej Vlcek, CEO of Avast, states in a press release: “Avast’s core mission is to keep its users safe online and to give users control over their privacy. The bottom line is that any practices that jeopardize user trust are unacceptable to Avast. We are vigilant about our users’ privacy, and we took quick action to begin winding down Jumpshot’s operations after it became evident that some users questioned the alignment of data provision to Jumpshot with our mission and principles that define us as a Company.” […]

Apple’s big maps makeover now available across U.S., Europe coming soon

Apple’s big maps makeover now available across U.S., Europe coming soon

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe. The newish Apple Maps has a range of improved features and content: Look Around: 360-degree street-level photography, like Google Street View Collections: personalized places lists that can be shared […]

The digital marketing transformation led by Google and Amazon

The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers approach the two platforms in 2020? Google’s role is not limited to the middle of shopping journeys; they can be at the beginning and end, too. Google’s been working on shedding its image as “just a search engine” for a few years now, but in 2019 it took its greatest […]

Enterprise SEO: Planning Your 2020 SEO Strategy via @SEOGoddess

Enterprise SEO: Planning Your 2020 SEO Strategy via @SEOGoddess

Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend to show an interest in SEO for the company. Once the strategy is agreed on and confirmed by all involved, it will act as a sort of reference throughout the year as the SEO team lead (Manager, Director or sometimes VP) to report against progress and key performance indicators (KPIs) that could include revenue increase, team efficiency increase, or other metric everyone has agreed on. Having been through this process on numerous occasions while working both within the organization and […]

What’s happening with featured snippets?

What’s happening with featured snippets?

[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the SERPs as of today. Below is a transcript of the video. Hi. My name is Mordy Oberstein and I’m the CMO of Rank Ranger. I want to talk to you today about featured snippet de-duplication. What has happened? What has not happened? What’s been a bit problematic along the way. […]

8 Ways to Drive More Calls – & Better Call Quality – with Paid Search via @hoffman8

8 Ways to Drive More Calls – & Better Call Quality – with Paid Search via @hoffman8

Oftentimes, calls can be seen as more valuable than forms. Form fills still require a follow-up call – in which case a salesperson may or may not be able to reach the prospect. While with a call, the prospect is ready and waiting on the line. Likewise, I’ve heard salespeople mention that they prefer calls to emails and other forms of electronic communication because they are confident that if they can speak to a person on the phone that they can close the sale – and possibly even upsell the prospect. Plus, prospects that are calling are sometimes more likely to have an immediate need versus folks that fill out […]

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Made famous among SEOs by Rand Fishkin’s zero-click posts and presentations, analytics firm Jumpshot is being shut down by its corporate parent Avast. Avast CEO Ondrej Vlcek said in a blog post that the subsidiary’s operations would be immediately terminated, following critical articles about Jumpshot’s data-collection and sales practices, Jumpshot data from Avast installations. Jumpshot analytics were based on Avast data. Avast offers anti-virus protection and other services. Avast says its software is installed on roughly 435 million active devices, while Jumpshot claims it collected data from more than 100 million devices. Jumpshot promised marketers the ability to “understand consumers’ entire path-to-purchase online.” The company’s customers included Unilever, Microsoft, IBM, […]

Brent Csutoras on the Evolution of Social Media, the Rise of SEJ & His Fascinating Journey [PODCAST]

Brent Csutoras on the Evolution of Social Media, the Rise of SEJ & His Fascinating Journey [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “You really, really, really need to have somebody that you can get along with. Your partners and the people that you’re involved with, you have to spend some time getting to know how they operate under distress and have a plan for how you’re going to deal with the financials… Nobody wants to invest when you’re going to the next level, but I think a real, true business structure is essential.” For episode 180 of The Search Engine Journal Show, it’s my turn to interview Brent Csutoras, Co-Owner of Search Engine Journal and a seasoned digital marketing consultant. Csutoras talks about […]

Which Instagram Story Formats Really Engage Viewers [New Research]

Which Instagram Story Formats Really Engage Viewers [New Research]

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published a handful on branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating […]

Types of Blogs that Make Money in 2020

Types of Blogs that Make Money in 2020

Blogs are all about you — what you want to write about, create, and share with the world. That’s probably the best part about them:the opportunities are endless. You’ve probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. For that, I refer you to the first paragraph of this post, as well as the ones to come. From music to marketing, the type of blog you create should be one catered to your interests. Without that motivation, it’s unlikely […]