DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern

DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern

DuckDuckGo has received a high profile endorsement, as Twitter CEO Jack Dorsey recently stated it’s his search engine of choice. DuckDuckGo being co-signed by someone with the audience of Dorsey may introduce the niche search engine to people who may otherwise not have heard about it. I love @DuckDuckGo. My default search engine for a while now. The app is even better! — jack 🌍🌏🌎 (@jack) November 27, 2019 Currently, DuckDuckGo handles an average of 48 million searches per day, and recently hit a daily record of over 51 million searches. Of course, that’s considerably less than what Google handles, which makes it notable that it’s the preferred search engine […]

Pinterest Launches a New Home Dedicated to Small Business Shopping via @MattGSouthern

Pinterest Launches a New Home Dedicated to Small Business Shopping via @MattGSouthern

ADVERTISEMENT Pinterest has launched ‘The Pinterest Shop,’ which is a new section full of product pins from small businesses. The Pinterest Shop is currently home to hundreds of product pins from 17 US-based small businesses. This feature launches just in time for tomorrow’s Small Business Saturday. Pinterest already hosts millions of product pins on its site, however, a majority of them are larger brands such as Walmart, Target, and Home Depot. Now, Pinterest is providing greater visibility for small businesses with The Pinterest Shop. The new shopping section includes items that are hand-curated by people who work at Pinterest. Small businesses chosen to be featured in The Pinterest Shop all […]

Moderation Tips to Avoid a Toxic Community via @martinibuster

Moderation Tips to Avoid a Toxic Community via @martinibuster

ADVERTISEMENT Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips for avoiding common mistakes. I have been moderating communities since 2003, both my own communities as an administrator  and as a moderator at WebmasterWorld.  I have quite a bit of experience with communities, including learning from my own mistakes. These are a few insights I learned from over fifteen years as an admin and a moderator. Treat Members with Respect Rule #1 for moderating a community is to never humiliate a member or make them feel remorse for participating.  One of the worst things a moderator can […]

Google Offers 2 Tips for Improving Web Content via @martinibuster

Google Offers 2 Tips for Improving Web Content via @martinibuster

Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. How to Improve Content Focus? The question was asked about poorly indexed Product Description Pages (PDP). The publisher asked if making the content more prominent would help. “Do you think moving the images down and the relevant text up would help Google better interpret the focus of each of these pages?” Somewhat surprisingly, John Mueller answered no, that’s not how to improve content focus. Then he explained why: “So just shifting the location of content within an HTML page I don’t think that plays a big […]

Holiday Gift Guide: 19 Smart Gifts for Digital Marketers (Including Yourself) via @KristiKellogg

Holiday Gift Guide: 19 Smart Gifts for Digital Marketers (Including Yourself) via @KristiKellogg

ADVERTISEMENT The holidays are fast approaching, and now’s as good a time as any to tackle your shopping list. If you’ve got any digital marketers, SEOs, or tech fiends on your list, you can’t go wrong with smart gadgets, office items, or anything that helps them de-stress and/or perform better at work. With that in mind, we’ve compiled a list of 19 gifts any digital marketer will love, including apparel, accessories, tech gear, and more! 1. SEO T-Shirt Have you seen this awesome line of t-shirts designed specifically for digital marketers? Any SEO would be thrilled to unwrap one of these SEO-themed shirts! There are a variety of cool designs, […]

5 Ways to Use Social Profiles to Get Quality Links via @_kevinrowe

5 Ways to Use Social Profiles to Get Quality Links via @_kevinrowe

Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links. Even though a few shady marketers have twisted the purpose of profiles, it doesn’t mean you can’t do it in a genuine way. It is possible to have real profiles that share your information, background, and accomplishments, while also using it for more than just a way for people to find you online. Having online profiles on the main social networks and websites your core audience visit is not only important to online visibility, but it can […]

Smart Targeting: The Better Way to Reach Audiences & Customers

Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful. Smart targeting provides a more individual experience for webpage visitors. For example, if I visit a web page that’s not in my first language, in some cases, I’ll receive an option to translate that web page into my first language based on my location. That’s smart targeting at work. Targeted content is […]

All About Fraggles (Fragment + Handle) – Whiteboard Friday

All About Fraggles (Fragment + Handle) – Whiteboard Friday

What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Cindy Krum, and I’m the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I’m here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles. So fraggles […]

Google Lets Businesses Add a Custom List of Services to GMB Listings via @MattGSouthern

Google Lets Businesses Add a Custom List of Services to GMB Listings via @MattGSouthern

An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers. Google My Business will provide a selection of suggested types of services to choose from, for example, plumbers may see “Install faucet” or “Repair toilet” as services to add. Google believes having standardized job types will make it easier for customers to find the services they need. On the business side, Google says adding a list of service types will generate more relevant leads for those services. If the service is not listed in Google’s suggestions, then businesses can add their own custom services by following the steps below: Sign […]