Facebook and Instagram Go Down Across the World on Thanksgiving Day via @MattGSouthern

Facebook and Instagram Go Down Across the World on Thanksgiving Day via @MattGSouthern

ADVERTISEMENT Facebook, Instagram, and Messenger experienced major outages in various parts of the world on Thursday, November 28. That means many were left without the ability to share their Thanksgiving festivities on the two largest social networks. At the time of this writing, the problem still persists as users continue to report intermittent outages. Instagram has acknowledged the outage via its Twitter account, while noting its working to resolve the problem quickly. Presumably, the company will provide another update when there’s more information to share. We’re aware that some people are currently having trouble accessing Facebook’s family of apps, including Instagram. We’re working to get things back to normal as […]

Paid Social Performs Better Than Expected This Year, New Report Says via @MattGSouthern

Paid Social Performs Better Than Expected This Year, New Report Says via @MattGSouthern

ADVERTISEMENT Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “Since our April 2019 forecast, we’ve increased our estimates for social as a portion of total programmatic thanks to stronger-than-expected performance from social networks, such as Facebook, Twitter and Snapchat, and ongoing expectations that advertisers will continue to seek out social networks and other walled gardens over the next 24 months.” In total, US advertisers will spend more than $57 billion on programmatic digital […]

Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern

Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern

ADVERTISEMENT Twitter is putting off its plans to delete inactive accounts following concerns over what would happen to accounts of deceased users. Yesterday, we reported Twitter would be removing accounts that have been inactive for over 6 months. This was scheduled to have taken place on December 11th. Now, Twitter has decided not to remove inactive accounts until it creates a way for people to memorialize accounts of the deceased. We’ve heard you on the impact that this would have on the accounts of the deceased. This was a miss on our part. We will not be removing any inactive accounts until we create a new way for people to […]

How to Get Google Sitelinks for Your WordPress Site

How to Get Google Sitelinks for Your WordPress Site

One of the questions we often get asked from readers is: how do I get additional links to appear under my site’s search results in Google? Sometimes when you search for a company name in Google (like “wpbeginner”), you may notice that the search listing is larger than others because it contains sitelinks to other important pages from the website. These sitelinks in Google helps your brand stand out and get more exposure. In this article, we will share how you can get Google sitelinks for your WordPress site. Since this is a comprehensive guide on adding Google sitelinks, we have created a table of content for easy browsing: What […]

#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

It’s Thanksgiving week in the United States, which means we’re officially in the thick of the holiday season. For social media marketers, this can mean a lot of chaos. In order to make said chaos a bit more organized, we wanted to ask our #SMTLive community on Twitter about how they prepare for the holidays on social. Firstly, we wanted to see if anyone hadn’t gotten started yet. Q1 – Poll: Do you have a social media plan in place for the holidays? #SMTLive — Social Media Today (@socialmedia2day) November 26, 2019 It turns out most people actually have gotten started, proving that those of us working in social have learned […]

How to Build Links Using Q&A Sites via @JuliaEMcCoy

How to Build Links Using Q&A Sites via @JuliaEMcCoy

Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites though, and how much you depend on these forums for driving traffic. The thing is, people typically use long-tail queries to conduct searches now, and are asking questions rather than searching by generic keywords. Asking a specific question usually returns more accurate and relevant results on SERPs. This is where Q&A sites or forums come in. Q&A sites are widely used platforms for people to discover new information on a variety of subjects. They act like search engines – returning results on a query […]

How to Build Links Using Q&A Sites via @JuliaEMcCoy

How to Build Links Using Q&A Sites via @JuliaEMcCoy

Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites though, and how much you depend on these forums for driving traffic. The thing is, people typically use long-tail queries to conduct searches now, and are asking questions rather than searching by generic keywords. Asking a specific question usually returns more accurate and relevant results on SERPs. This is where Q&A sites or forums come in. Q&A sites are widely used platforms for people to discover new information on a variety of subjects. They act like search engines – returning results on a query […]

Back to basics: Understanding your paid search metrics

Back to basics: Understanding your paid search metrics

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad. There’s so much data that it can be hard to figure out what it all means or what to do with it. Impression counts, clickthrough rates, cost-per-click…how do you sort through it all and use your […]