Facebook Launches New Photo and Video Transfer Tool, A First Step in Data Portability

Facebook Launches New Photo and Video Transfer Tool, A First Step in Data Portability

Facebook has announced the launch of a new tool which will enable people to transfer their Facebook photos and videos over to Google Photos, in what Facebook says is the first step in its new data portability approach, which, eventually, will provide users with more control over all of their Facebook data. As explained by Facebook: “At Facebook, we believe that if you share data with one service, you should be able to move it to another. That’s the principle of data portability, which gives people control and choice while also encouraging innovation. Today, we’re releasing a tool that will enable Facebook users to transfer their Facebook photos and videos […]

20 Predictions for Social Media Marketing in 2020

20 Predictions for Social Media Marketing in 2020

It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and ‘thought leaders’ start churning out their predictions and prognostications for what’s coming from Facebook, Twitter and Co. in the twelve months ahead. Yep, it’s prediction season, and with all the pundits and armchair experts coming out with their educated guesses on where things are headed, I thought that I should also put my crystal ball to work. Some of these will come true, some will never eventuate, but based on […]

Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern

Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern

Google is making it easier to share keyword plans plans with other people without leaving the Keyword Planner tool. As Google points out, sharing plans with others has always been a limitation of Keyword Planner. So the company is finally addressing this issue: “Keyword Planner is a helpful tool for when you want to search for new keywords, get historical metrics, and forecast future performance. However, it hasn’t always been easy to share your new keyword plans with everyone who needs to see them. That’s why you can now create, save, and share plans from directly within Keyword Planner.” Previously, users would have had to download keyword plans to their […]

How to Conduct the Perfect Marketing Experiment [+ Examples]

How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it’s the campaign of a lifetime. But how do you know it will be effective? While there’s no sure way to know if your campaign will turn heads, there is a way to gauge whether those new aspects of your strategy will be effective. If you want to know if certain components of your campaign — like that sparkly new logo or the new employee takeover series — is worth the effort, consider conducting a […]

Google Changes How Local Search Results Are Generated via @MattGSouthern

Google Changes How Local Search Results Are Generated via @MattGSouthern

Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November. In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here: https://t.co/ShQm7g9CvN — Google SearchLiaison (@searchliaison) December 2, 2019 In what’s been called the November 2019 Local Search Update, Google is now applying neural matching to local search results. To explain neural matching, Google points to a tweet published earlier this year that describes it as a super-synonym system. That means neural matching allows […]

How Top Digital Agencies Leverage Reports to Prove Value [Webinar] via @brentcsutoras

How Top Digital Agencies Leverage Reports to Prove Value [Webinar] via @brentcsutoras

Whether you offer SEO, PPC, social media, or other digital services, proving value is the #1 goal of reports. If clients see value in your services, it’s more likely they will stick with you. Join our next live webinar on Wednesday, December 4 at 2 p.m. ET as Christian Sculthorp of AgencyAnalytics shows you how top digital agencies are leveraging reports to prove value and find up-selling opportunities. In this presentation, we will: Share how more than 3,000 agencies report to their clients (and how the top performing agencies are doing it). Show you how they’re completely automating this process so they have more time to focus on client campaigns. […]

5 audiences you should exclude from your PPC campaigns

5 audiences you should exclude from your PPC campaigns

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect customers for your brand. As you build an audience strategy, identifying the people you don’t want to target is just as important as finding the people you do want to reach. Negative audiences help reduce wasted spend, ensure people see the right messaging at the right stage of the funnel, and prevent weary shoppers from being retargeted with products too many times. In this article, I’ll share five audiences you should consider excluding from some or all of […]

Social Media Predictions For 2020, According to 3 Experts

Social Media Predictions For 2020, According to 3 Experts

What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal. The motto for social media moving forward may be to expect the unexpected, but are there any trends we can anticipate in 2020? I spoke to a few social media influencers and professionals to see what they predict will be on the rise next year — and what won’t. 1. IGTV will […]

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now via @navahf

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now via @navahf

ADVERTISEMENT Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves. We all start at the basics and no one should ever be made to feel bad for not knowing a tactic. It brings me so much joy to learn something new, and to empower a fellow marketer when I can. That said, when someone is “faking” their prowess they invite ruin and ridicule on themselves (and often drag the brands they serve down with them). I asked some of my favorite perspectives about their favorite marketing ”tells.” Their answers turned into a really useful reality check on which tactics […]

2019 Instagram Updates Marketers Should Know [Infographic]

2019 Instagram Updates Marketers Should Know [Infographic]

Since barely a week goes by without an Instagram update, it can be hard to keep up. In this roundup, we list the most important new features launched in 2019 to keep in mind while planning your 2020 strategy. February In February, Instagram announced it would be making it easier for users to discover and watch IGTV content. When uploading an IGTV video, you could now post the first minute of that video as an Instagram post. Like any other post, it will appear in your followers home feed, alerting them to the new upload. Once the preview has ended, the video is paused and Instagram prompts the viewer to […]