6 Key Social Media Trends to Watch in 2020

6 Key Social Media Trends to Watch in 2020

Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. I always like to make my own predictions for the upcoming year, then look back at them monthly throughout the year to see if I was spot on or way off. So here are my trend predictions for social media marketing in 2020, based on my experiences in 2019 (and beyond) and where things look to be headed as we begin the next decade. 1. Influencer Marketing Will Continue to Grow Research shows that 59% […]

10 Emerging Design Trends to Look Out for in 2020 [Infographic]

10 Emerging Design Trends to Look Out for in 2020 [Infographic]

2019 was another breakthrough year for design, with trends like simple shapes and minimalism, isometric design, and custom 3D visuals taking over the digital space. And while some visual trends are here to stay for at least another year, 2020 will bring its own shifts – and if you want to keep your content and offerings fresh and appealing, you need to be aware of the latest trends. The team at Bannersnack recently sought to find out what the big design trends of 2020 will be, surveying a range of designers and experts to get their insights into where things are headed. They’ve collected their responses into the graphic below – […]

How to Build an Email list from Your YouTube Subscribers

How to Build an Email list from Your YouTube Subscribers

Cisco predicts that by 2022, videos will constitute 82% of all internet traffic. Further, YouTube is the second-largest search engine in the world. If you’re rocking a YouTube channel with thousands of subscribers, then you’re doing it right with audience building – however, as a content creator, YouTube isn’t the best for monetization. Making a decent income off YouTube alone is challenging, while YouTube creators often feel compelled to consistently create more content, and suffer from burn out as a result. Essentially, there’s a major flaw in trying to create your content business solely on YouTube: a lack of control. As such, It’s important to build an asset alongside your channel […]

Reddit Outlines 2019 Performance Stats and Trends

Reddit Outlines 2019 Performance Stats and Trends

Reddit has this week provided an overview of its key performance stats and milestones for 2019 as part of its year in review – and there are some very interesting insights included within the various data points. Reddit’s main, broader usage points of note for the year are: 430 million monthly active users (+30% YoY increase) 199 million posts 1.7 billion comments 32 billion upvotes That top number is the most significant – back in April 2018, Reddit reported having 330 million monthly active users, its last official update on this front. It’s now added another 100 million, which means that Reddit now has significantly more users than Twitter (330m as of April 2019), Pinterest […]

Instagram Adds Age Checks for New Accounts, New Options to Restrict Messaging

Instagram Adds Age Checks for New Accounts, New Options to Restrict Messaging

Instagram has announced a new process which will require users to enter their date of birth when signing up for a new account on the platform. As explained by Instagram “Starting today, we will be asking for your date of birth when creating an account on Instagram. According to our Terms of Use, you must be at least 13 years old to have an account in most countries. Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall.” Up till now, Instagram has had no such checks in place, which has lead to many people under […]

Google Ads’ Optimization Score Now Includes Display Campaigns via @MattGSouthern

Google Ads’ Optimization Score Now Includes Display Campaigns via @MattGSouthern

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display. Optimization score ranges from 0% to 100%, with 100% meaning the campaign is following all of Google’s recommendations and no further optimization can be made. The score is designed to help identify opportunities for improvement, as well as prioritize recommendations so advertisers know what to act on first. Google Ads’ optimization score works the same way across search, shopping, and display campaigns. Though Google notes that there are recommendations unique to display campaigns. Recommendations unique to display could include creating smart display campaigns, using targeting expansion, and adding […]

15 Tips That Make Freelance Writers Successful

15 Tips That Make Freelance Writers Successful

When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle. The ad copy typically goes something like this ⁠— “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.” Like anyone, I always think, “Well, duh!” And I’m not alone. According to Upwork’s 2018 Freelancing in America report, the number of American freelancers has increased by 3.7 million since 2014. In fact, 59% of U.S. companies now use a flexible workforce to some degree, whether that’s freelancers or remote workers. These stats bode well for writers […]

How to Run A Content Audit in 2019

How to Run A Content Audit in 2019

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If not, you could be, with the help of content audits. Content audits keep track of your content, including blog posts, social media posts, events, and web pages, and provide analysis for how they impact audience. Additionally, they can provide insights into how to improve underperforming content, so you know how to properly update your posts for higher conversion rates. If […]

New Google Search Console Feature – Messages via @martinibuster

New Google Search Console Feature – Messages via @martinibuster

ADVERTISEMENT Google announced the addition of a new feature to Google Search Console. The new feature gives publishers access to a panel from which messages from Google can be accessed. The messages panel seeks to improve efficiency for delivering communications from Google to publishers. The messages are accessed through the bell icon located in the top right hand corner. According to Google: “As of today, messages will be available through a panel accessed easily by clicking the bell icon at the top of any page in Search Console. The main difference from the old interface is that now you’ll have access to your messages throughout the product, no need to […]

Now is the time to position your site for a successful start to 2020

Now is the time to position your site for a successful start to 2020

It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection – and this rings true for SEO as well. As your current SEO strategy winds down, now is the time to position your site for a successful Q1. Specifically, if your strategy has a heavy focus on link acquisition and manual outreach, the end of the year is the perfect time to shift some of your […]