Free Search Marketing Expo passes are here!

Free Search Marketing Expo passes are here!

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Attend Search Marketing Expo with a free Expo+ pass — February 19-20 in San Jose — and join hundreds of like-minded marketers for a rich, value-packed experience: Get expert answers to your specific questions. Want a live account audit? Landing page assessment? Advice on your SEO strategy? Workaround for an analytics issue? The SMX Clinics have you covered. No presentations. No PowerPoints. It’s 100% Q&A with the experts you trust. Raise your hand, take the mic, and ask away. Find solutions that boost ROI. […]

65 Reasons Your Facebook Ads May Not Get Approved & How to Request a Review

65 Reasons Your Facebook Ads May Not Get Approved & How to Request a Review

  Quick Links 65 Reasons Facebook Ads get disapproved Prohibited Content (1-30) Restricted Content (31-44) Video Ads (45-46) Targeting (47-48) Positioning (49-52) Lead Ads (53-65) How to request a review Conclusion Meticulously, you’ve created a Facebook ad for your next campaign: picked the perfect image, made a great offer, wrote and wrote until your headline was perfect. But after you submitted it to Facebook for review, you logged into Ads Manager and saw this: A pause in your campaign can detract from revenue goals. And until you resolve the issue with your ad, your campaign will continue to generate no traffic. So, when your Facebook ad is disapproved, what have […]

How to Build Traffic to New or Struggling Websites via @martinibuster

How to Build Traffic to New or Struggling Websites via @martinibuster

Many sites struggle to build traffic. Sometimes it’s because of a Google update. For others it’s because the website is brand new. Sites don’t have to struggle. There is a way to build new sources of traffic. About Google’s Freshness Algorithm There’s an idea that Google prefers “fresh” content. That’s not entirely correct. The idea comes from a misunderstanding of Google’s “freshness algorithm.” The freshness algorithm promotes new content when it is trending and of the moment. The freshness algorithm is not about promoting recently published content. It’s about promoting trending content. The publication date is not a ranking factor. Changing the publication date will not make the web page […]

Is Snapchat Discover Right for Your Brand?

Is Snapchat Discover Right for Your Brand?

When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellow one with the videos and ghost logo). Snapchat is an undeniably popular social media app, with over 200 million millennials and Gen Z users opening the app every single day. Additionally, Snapchatter’s use Snapchat’s Discover feature for their news, to catch up on shows, or to see new sponsored posts from their favorite influencers. Of these users, 38% of them […]

Google Search Console launches new removals tool

Google Search Console launches new removals tool

Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter. How to access the tool. You can access the tool within Google Search Console, under the “Index” menu, labeled as “Removals.” You can also go to https://search.google.com/search-console/removals to access the tool and then select a property. Temporarily remove URLs. Google allows you to remove URLs from showing in Google search quickly via Google Search […]

Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout

Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout

Many organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen. When working with a non-existent or limited budget, you need to identify what your company can uniquely offer to influencers instead of always paying for their support. The goal here isn’t to take advantage of influencers, as I’m a big proponent of reasonably paying them for the value they’re able to provide. Instead, my advice is to find a mix of approaches for incentivizing influencers so that these partnerships don’t require a budget, or are less costly. Recently, for example, the Clorox Company set up an advisory board comprised […]

The Top 10 Facebook Stats for 2020 [Infographic]

The Top 10 Facebook Stats for 2020 [Infographic]

While other social platforms rise and fall, Facebook, seemingly despite various controversies, has continued to add more daily and monthly active users as time goes on – and The Social Network shows no sign of any significant slow-down on the immediate horizon. Of course, that’s not the complete picture. While Facebook has continued to add more users in developing markets, some have suggested that the time people spend on Facebook, on average, has been in decline in recent years. Facebook’s last official update on time spent in its apps came in 2016, when it reported that users were spending 50 minutes per day using Facebook, Instagram and/or Messenger – though that’s not Facebook-specific. The […]

10 Consumer and Marketer Social Video Trends That Will Shape 2020 [Infographic]

10 Consumer and Marketer Social Video Trends That Will Shape 2020 [Infographic]

Published Jan. 28, 2020 Are you considering launching a social media video marketing campaign this year? Want to learn how consumers and marketers are using social video? The team from Animoto share the consumer and marketer stats you need to know in this infographic. They break things down as follows: How social media is shaping consumer behavior? What’s leading customers from discovery to purchase? The top purchase-driven platforms Top social platforms for brands Where marketers are investing Is video worth the effort? Percentage of brands posting video once a week How marketers are reaching new customers Check out the infographic below for more detail. A version of this post was first published […]

Facebook Launches Previews of Upcoming Super Bowl Ad

Facebook Launches Previews of Upcoming Super Bowl Ad

Last December, Facebook revealed that it had booked a slot to run its first ever Super Bowl ad in 2020, which would focus on the connective benefits of Facebook groups. And this week, in the lead-up to the event, Facebook has released a series of previews for its Super Bowl ads, which will feature comedian Chris Rock, and look set to focus on niche communities, and how Facebook brings them together. Though the full concept remains a little unclear – for example, there’s a scene with Chris Rock launching a rocket with a group of kids. [embedded content] Chris Rock doing push-ups in a trailer: [embedded content] Then, in sticking […]

10 Email Marketing Tips to Boost B2B Sales [Infographic]

10 Email Marketing Tips to Boost B2B Sales [Infographic]

While social media networks have become an increasingly important part of our broader interactive process, email marketing remains a key element in any effective digital strategy, and strategic utilization of email, in line with shifting consumer expectations, can be a major difference-maker in your approach. But you have to tune into the trends to ensure that you move in line with such – for example, with more businesses shifting to an increasingly personalized email approach, that then raises the expectation for other brands, and if your business is failing to move in-step, your emails will quickly look outdated. Segmentation, personalization, ensuring your emails are mobile-friendly – these are all key […]