17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: “How do we make this brand really stand out?” The constant battle to differentiate a brand in a crowded playing field is challenging, and it’s pushing some marketers to the extreme. We’ve rounded up 17 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out below for some unique inspiration for your next big campaign. Unusual Brand Promotions 1. Purple Instead of doing a normal ad for its mattress technology, Purple, a company that targets millennials and […]

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice search is growing. To date, there are 4.08 million voice assistants in use worldwide. This means users can get answers to their online queries without even visiting a website. In the future, the only content people will read is authority content written by experts. So, now it’s time to focus all your energy on content […]

An agency veteran goes in-house to help build and lead a new PPC team

An agency veteran goes in-house to help build and lead a new PPC team

After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid search activities-house. “Bringing the team in house aligns us closer to the business and drives more impactful outcomes to T-Mobile US through paid search activation,” said Natalie Barreda, senior manager of media. She leads T-Mobile and Metro By T-Mobile’s new in-house paid search team. Establishing tightly woven connections across the brands’ digital teams “gives us a competitive advantage to plan and activate search as quickly as our business moves,” added Barreda. She says the paid search team has developed deep partnerships with the company’s internal […]

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980

It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything is working to near-peak levels with no need to stretch the boundaries or challenge this “everything is going great” sentiment. If this sounds familiar it is likely (unless you are the only active player in your industry) that results will begin to stagnate and regress, and there is a need to consider a more robust digital strategy. The solution is being actively […]

Google’s Hogging Half Your Traffic: How to Get it Back [Webinar] via @lorenbaker

Google’s Hogging Half Your Traffic: How to Get it Back [Webinar] via @lorenbaker

More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in growing losses in both revenue and leads, making Google everyone’s competitor. Join our next live webinar on Wednesday, February 26 at 2 p.m. ET as Andreas Dzumla, CEO and Co-founder at Longtail UX, shows simple, proactive steps that marketers can take today to recover traffic lost to zero-click searches. In this presentation, we will: Offer insight on how you can get back lost traffic from zero-click searches. Unveil a new free tool that estimates how much traffic, revenue, and leads marketers can recover by implementing a […]

Link Rot Affects Rankings. How to Fight Back via @martinibuster

Link Rot Affects Rankings. How to Fight Back via @martinibuster

Google’s John Mueller recently said in a Webmaster Hangout that it’s not enough to create a site and wait for traffic. Similarly, it’s not enough to promote a site then sit back and enjoy the traffic. Your links and rankings are being subverted by link rot. This isn’t discussed much but it’s something everyone needs to understand and address. What is Link Rot? Link rot is two things: 1. The natural disappearance of links.All links eventually disappear. This happens when publishers update a website. 2. A gradual reduction of link power that every link undergoes.New pages push older pages away from the home page, reducing link power. Who is Affected? […]

Video: Chris Boggs on experience in the SEM industry

Video: Chris Boggs on experience in the SEM industry

Chris Boggs has been doing the SEO and SEM thing since 2000 — yes, for over 20 years. Boggs does both SEO and PPC and has worked at both large agencies and smaller agencies and in-house at both large companies and small companies. He has been on his own, running his own agency named Web Traffic Advisors, since 2014. Boggs is a former US Marine and credits a lot of his success in the industry to what he learned from his service. He also credits his previous jobs and bosses with his success. We spoke about that and also chatted about some of the earlier days in SEM. Our conversation […]

Is Email Marketing Dead? No, But These Practices Are

Is Email Marketing Dead? No, But These Practices Are

99% of people check their email every day. With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An un-successful email campaign in a world where opening emails is such a big part of people’s lives can be confusing, and brings up an important question: Where is the gap between consumers checking their email constantly, but not clicking on your brand’s message? Before you pull the plug on email marketing completely, consider this — 73% of millennials prefer email communication when receiving marketing material. Ultimately, the problem […]

Zuckerberg Disputes Facebook’s Role in Societal Division at Munich Security Conference

Zuckerberg Disputes Facebook’s Role in Societal Division at Munich Security Conference

In the wake of the 2016 US Presidential election, social media – and Facebook specifically – has been blamed for causing increased angst and societal division, with the spread of ‘fake news’, foreign interference, filter bubbles and more, all reportedly being exacerbated by the rising use of social apps. But is that true? Does Facebook really play such a significant role in the modern news dissemination process that it now has the power to shift the opinion of the electorate – or are we just looking to append blame for divisions that have always existed? The latter is where Facebook is now leaning, and late last week, at the Munich Security […]