Google Makes YouTube Masthead Ads on TVs Available to All Advertisers via @MattGSouthern

Google Makes YouTube Masthead Ads on TVs Available to All Advertisers via @MattGSouthern

YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead on TV screens over the past month, driving awareness for the show The Masked Singer. Natalie Park, VP of Media, FOX says: “This first-of-its-kind initiative reaches viewers where they live, right at their point of viewing, and with YouTube’s scale, it’s the perfect partnership and a fantastic way to promote our #1 show.” Advertisers can […]

Google Ads to Provide More Data on the Performance of Smart Bidding via @MattGSouthern

Google Ads to Provide More Data on the Performance of Smart Bidding via @MattGSouthern

Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top bidding signals that are driving the success of their ad campaign. Top bidding signals may include, but are not limited to: Device type Location Day of week Time of day Keywords The bid strategy report may also include combinations of the above signals. For example, the report may show that people are more likely to convert when searching for the keyword “business” in Los Angeles on a Saturday. Top bidding signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. […]

JavaScript Indexing Delays Are Still an Issue for Google via @TomekRudzki

JavaScript Indexing Delays Are Still an Issue for Google via @TomekRudzki

With Googlebot running on the most recent version of Chrome and JavaScript content being indexed faster than ever, it’s apparent that Google is getting better at indexing JavaScript. It feels like SEO professionals are finally reaching the happy ending to a long and complicated movie. Unfortunately, this movie has a twist: JavaScript indexing delays are still a massive issue. JavaScript Indexing Delays It’s understood that indexing JavaScript content is delayed in Google, as it only happens when Google has enough resources for it. But how long are those delays? Here’s what we discovered. The good news is that we can see that Google indexes JavaScript very quickly now. As much […]

How to make a holiday shopping campaign for low budget accounts

How to make a holiday shopping campaign for low budget accounts

As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do we have to be careful with our spend, but the revenue that is generated during this season is crucial. A lot of the accounts I work with will feel a strain in their business if they don’t earn enough during the holidays to help them make it through the slower months. The unique constraints that […]

How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions via @seo_travel

How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions via @seo_travel

Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip investing in creating 3,000 posts a day, it’s hard to believe that content shouldn’t be on everyone’s to-do list in some shape or form. However, even for those who are convinced content is a good area to spend time and money, there are very few who know the best way to invest that resource. Most […]

How the Recession Almost Tanked My Business & Helped Me Create a Life I Love via @heatherlloyd

How the Recession Almost Tanked My Business & Helped Me Create a Life I Love via @heatherlloyd

ADVERTISEMENT It took losing every single one of my clients within less than a week for me to finally get healthy and build a business that I love. Let me explain… Back in 1998, the SEO world was hopping. Big clients needed SEO help, and they had equally big budgets to spend. There was a lot of work to go around. It was fun, fast-moving, and highly profitable. And then, the recession kicked in. At first, the recession felt more like a rumor. I heard about canceled contracts and shrinking budgets and layoffs, but I thought I was OK. After all, I specialized in helping big-brand ecommerce companies. I’ve been […]

21 Best WordPress Themes for Car Dealerships

21 Best WordPress Themes for Car Dealerships

Are you looking for the best WordPress themes for car dealerships? There are hundreds of free and paid WordPress themes for business websites. However, if you need a theme specifically designed for car dealerships or automotive enthusiasts, then it becomes difficult to find a perfect theme that just works out of the box. In this article, we have hand-picked some of the best WordPress themes for car dealerships. Creating a Car Dealership Website with WordPress WordPress is the best website builder used by thousands of businesses around the world including many big name brands. It is also a popular choice among car dealerships, automobile enthusiasts and bloggers. Before getting started, […]