A Guide to Local Citation Building via @JuliaEMcCoy

A Guide to Local Citation Building via @JuliaEMcCoy

When was the last time you performed a local online search? When you want to find a product or service in your area, do you dust off the ol’ phone book, or do you turn to your favorite search engine? Think about it: Say you live in Seattle, and you need to take your dog to the groomer, make dinner plans with your friends, and check movie listings. Oh, and you have got to take your coat to the dry cleaner. Will you search for: A) dog groomersB) Mexican restaurantsC) movie listingsD) dry cleaners in Seattle Ballard I hope you chose option D. According to a Google consumer study, “4 […]

10 Bad Links That Can Get You Penalized by Google via @BrianHarnish

10 Bad Links That Can Get You Penalized by Google via @BrianHarnish

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a manual action. While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking. This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them. 1. Press Release Links Press release links were popular about 10 years ago. […]

The Anatomy of a Perfect Instagram Profile

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy. It all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more. Keep reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you. The Anatomy […]

9 AI Tools to Streamline Your Social Media Strategy

9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. It’s not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads. As you focus on some of the more mundane tasks related to social media, you might find that you’re losing valuable time that you could use to plan out enticing […]

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce is the ultimate optimization puzzle — from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you’re making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they’re making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let’s explore what ecommerce conversion rates are, why they matter, and […]

Getting the most out of limited YouTube creative during the holiday season

Getting the most out of limited YouTube creative during the holiday season

Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If you’re stuck with limited creative or you have to use the same videos you ran last year, I’m going to show you a few ways you can squeeze a little bit more juice out the orange before you have to throw it out. Let’s hop in. Even if your creative is limited, test different targets […]

Nearly 60% prefer PC to smartphones, but there’s a catch, local search survey finds

Nearly 60% prefer PC to smartphones, but there’s a catch, local search survey finds

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. Some of these seemingly contrarian include: 59% of those surveyed still prefer to search for local information on a desktop (“type into a computer”). White Pages was the app or website [most trusted] when reviewing [(looking for)] local businesses, followed closely by Yahoo Local, Angie’s List, and Yelp. 61% [prefer] to call a business over any other form of communication, […]

What Is Content Seeding & How Does It Work? [Examples]

What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let’s get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Influencers are a prime choice for content seeding because they usually have large audiences. These audiences have been […]

120+ Black Friday / Cyber Monday 2019 WordPress Deals – Big Savings

120+ Black Friday / Cyber Monday 2019 WordPress Deals – Big Savings

Looking for the best Black Friday and Cyber Monday deals on your favorite WordPress products? The next few days are the perfect time to buy premium WordPress plugins, themes, web hosting, and tools to grow your business. As always, to help you find the best deals, we have created the ultimate listed of best WordPress Black Friday and Cyber Monday deals for 2019. Some of these are exclusive just for WPBeginner readers. View our Complete Black Friday and Cyber Monday List for 2019 Bonus Giveaways Some WordPress companies are doing exclusive Black Friday giveaways. Here are the top ones: Win a Macbook Pro from WPForms Win an iPad Pro from […]