CallRail adds call analytics integration with Google My Business

CallRail adds call analytics integration with Google My Business

Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product greatly simplifies the provisioning and set up of call tracking for GMB. “It cuts the time in half,” compared to manual set up, says Mann. CallRail also developed the solution, it appears, partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. GMB call data very limited. GMB provides limited call insights and no call recording, Mann explained. He added that it also doesn’t capture calls originating from the desktop or where users have […]

6 outstanding search marketing workshops. Which will you choose?

6 outstanding search marketing workshops. Which will you choose?

Do you have a search marketing specialty? Maybe it’s selling products on third-party platforms like Amazon or Facebook… perhaps it’s paid search… maybe the nitty-gritty of multi-location or technical SEO. Attend a full-day workshop at SMX and master a specific aspect of search marketing. Each is hosted by recognized industry experts and packed with channel-specific strategies and tactics you’ll implement immediately. Join us in San Jose Friday, February 21 from 9:00am – 5:00pm for: Digital Commerce Marketing Amazon Advertising for Performance Marketers, with Elizabeth Marsten, Senior Director, Strategic Marketplace Services, Tinuiti, and Nancy-lee McLaughlin, Director, Marketplace Search, Tinuiti Paid Social Commerce: Turning Buzz Into Biz, with Michelle Stinson Ross, Content […]

A New Search Engine Enters the Market – OneSearch from Verizon Media via @MattGSouthern

A New Search Engine Enters the Market – OneSearch from Verizon Media via @MattGSouthern

An unlikely competitor enters the search engine market as Verizon Media launches its privacy-focused OneSearch. OneSearch promises not to track, store, or share personal or search data with advertisers, which puts it in direct competition with DuckDuckGo. It’s available now on desktop and mobile at OneSearch.com. What differentiates Verizon Media’s OneSearch from DuckDuckGo, a more established privacy-focused search engine, is the ability for businesses to integrate it with their existing privacy and security products. In an announcement, the company states: “OneSearch doesn’t track, store, or share personal or search data with advertisers, giving users greater control of their personal information in a search context. Businesses with an interest in security […]

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a single month. By a group of JotFormers who then numbered fewer than eight. Why would on Earth would he want us to do all that? My colleague and I […]

Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

ADVERTISEMENT Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it. Users are primarily accessing IGTV content through links from the main feed, as well as the Explore feed and directly from creators’ profiles. IGTV videos can still be accessed this way going forward. Instagram also has a dedicated IGTV app, which will still be available, but a report from TechCrunch reveals the app has failed to catch on with users. Only 7 million of Instagram’s 1 billion+ users have downloaded the app since it launched in June 2018. In a statement to TechCrunch, a Facebook company spokesperson states: “… most […]

SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish

SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish

In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords. Sophisticated strategies for increasing organic traffic exist, along with things like competitor gap analysis, keyword gap analysis, and so on. There are a number of strategies that one must use to be successful in the ever-increasing competitive landscape in SEO. The Absolute Nuts & Bolts Basics There are four basic components of SEO that we all focus on as a daily part of our jobs. These […]

Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33

Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33

Here’s how you can achieve more organic traffic and improved keyword rankings through exceptional content and true collaboration. The post Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33 appeared first on Search Engine Journal.

HubSpot Marketers Give 6 Tips for Fighting Burnout

HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. Even when you’re successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the most dreaded mental conditions: burnout. Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. According to the WHO, burnout is a mental health “phenomenon” characterized by “feelings of energy depletion or exhaustion; increased mental […]

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term “Skiing”: I’m immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. I’m even shown videos of skiers before I finally reach the first article regarding the topic of “skiing”. From a user perspective, this makes sense. Most people searching for “skiing” aren’t interested in reading a blog post about it — they’re interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. In 2020, search is going to continue to evolve […]