How to Make the Most Out of WPBeginner’s Free Resources

How to Make the Most Out of WPBeginner’s Free Resources

Often new WPBeginner readers ask us how can they get maximum benefits from all the free resources available on our website. WPBeginner is the largest free WordPress resource site for beginners. We have been publishing free WordPress guides, how-to tutorials, and videos since 2009. In this article, we will show you how to make the most out of WPBeginner’s free resources. If you haven’t started a website yet, then please take a look at following guides: How to start a website (step by step) How to start a WordPress blog (step by step) How to start an online store (step by step) How to start a podcast with WordPress (step […]

The benefits of using call analytics

The benefits of using call analytics

  Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Improved accuracy of online/offline channel attribution. Call analytics establish the link between inbound calls and online search, display, social or email campaigns. Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through the conversion funnel to identify the most profitable sources. More efficient marketing budget resource allocation. More accurate attribution will result […]

Managing Successful SEO Migrations via @TaylorDanRW

Managing Successful SEO Migrations via @TaylorDanRW

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: The level of risk and variables change dramatically between the different migration types, as well as variables and nuances in the client’s tech stack, meaning it’s almost impossible to provide an “off-the-shelf” scope. In the industry, we hear about migrations going wrong namely when they start to impact the world outside of SEO. Losing some traffic and a few […]

Google Search Console adds Product results filters to performance report

Google Search Console adds Product results filters to performance report

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. The report. Find this data under the Performance report by clicking on “search appearance” and then on “product results.” You’ll see clicks and impressions and can further segment by device, geography and queries. What it looks like. Here is a screen shot of the report: What is a product rich result? Below is a screenshot of what a product rich result […]

Preview your recipe results on Google Home Hub devices

Preview your recipe results on Google Home Hub devices

Google has updated the rich results testing tool to enable recipe publishers to preview how thei recipe results look on smart displays using Google Assistant. The announcement. “If your recipe mark up is eligible for guidance with Google Assistant, you can now use the Rich Results Test to preview your results on Google Home and smart displays,” Google announced. How it works. Go to the rich results testing tool, plug in a URL that has recipe markup, then click on the “assistant” tab on the left side, and on the bottom, you can select “preview in Google Home Hub.” What the preview looks like. Here is a screenshot of one […]

Image search click data dropped by Google Search Console

Image search click data dropped by Google Search Console

Google said there was a bug of some sort that resulted in Google Search Console dropping data. The lost data is image search click data and you may see a drop in clicks between the dates of November 14th and November 19th. This has no impact on your rankings and traffic from Google search but rather this was a data bug. What Google said. “Some image click data was dropped; as a result, you might see a dip in both click rate and CTR during this period. The issue has been fixed. This issue affected only Search Console reporting, not your performance on Google Search,” Google said. When did this […]

Email Background Images: a How To Guide (with Examples)

Email Background Images: a How To Guide (with Examples)

A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content — and one way to do that is with a background image. Rather than an image being used as the star of the email, background images are kind of like supporting characters. They tend to have the capability to be layered so you can add multimedia on top of them. Applying HTML to background images is crucial because they make your […]

Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around how Bing search works. We discussed everything from crawling, indexing and rendering, to spam fighting and even core ranking. Did you know that Bing is actively downplaying any personalization it does for its search results? Did you know that Bing doesn’t seem to use Facebook data anymore for search? There is a lot in this video that is pretty fascinating around Bing Search works. Watch our video interview below: [embedded content] I started this vlog series recently, and if you want to sign up to be […]

Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter’s looking to help keep users better informed of potential account hacking with new push notifications which will be triggered whenever login attempts from new devices are detected. We’re making it easier for you to keep your account secure and spot potential attempts to compromise it. Starting today, we’ll send push notifications in addition to emails for any suspicious logins to your account. For more information:https://t.co/5oD2QvK2dS — Twitter Safety (@TwitterSafety) November 19, 2019 As explained by Twitter: “If we detect a suspicious login or when you log in to your Twitter account from a new device for the first time, we will send you a push notification within the Twitter […]