5 Reasons Why Scholarship Link Building Fails via @martinibuster

5 Reasons Why Scholarship Link Building Fails via @martinibuster

Relevance is important in today’s search algorithms. Link relevance is so important that Google began treating the nofollow link attribute as a hint in order to harvest more link signals. The reason was to add more link signals to analyze for relevance. Links contribute to the ranking of a page. They still work. But non-relevant links may have unwanted consequences. Five Reasons Why Scholarship Link Building Doesn’t Work Links from Scholarship Context are Irrelevant Scholarship Links Make Businesses Relevant for Scholarship Business Scholarship Pages Become Important Dot EDU Links Do Not Have Extra Link Power Scholarship Links Do Not Help Rankings Links from the Context of a Scholarship are Irrelevant […]

See the ‘top signals’ informing your Google Ads bidding strategies

See the ‘top signals’ informing your Google Ads bidding strategies

Google’s smart bidding strategies use a host of signals to inform bids with each auction. Now, Google is starting to show which signals are driving performance to optimize bids for people more or less likely to convert. Top signals. The signals shown might include device type, location, day of week, time of day, keywords, remarketing and Customer Match lists and potentially some other signals. You might also see combinations of signals such as time and keyword. Signals in red are less likely to convert in that strategy, while signals in green are more likely to convert. (Click to enlarge.) Top signals for portfolio bidding strategies now show in Google Ads. […]

Google search results eye candy: How users navigate search features and what it means for SEO

Google search results eye candy: How users navigate search features and what it means for SEO

We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has had a significant impact on SEO strategies. Now, a new study aims to show how much the introduction and variation of these features are changing searchers’ behavior. When search engine results page (SERP) features, such as a sponsored product carousel, video carousel, featured snippet, or other rich results, were present on a search results page, they were looked at by the user in 74% of cases, according to the study by the Nielsen Norman Group. The visual weight of SERP features influences the path of […]

Social Media Impressions vs. Reach: What’s More Important?

Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page. Let’s say you have an ad that was displayed 500 times on social media pages. If 200 people clicked on your ad, your reach would be 200. Impressions are the total number of times social media browsers have been showed your content. Impressions are different than reach because it doesn’t count people who click or engage with your content, just those […]

Google Ads overreported conversions due to bug — working on a fix

Google Ads overreported conversions due to bug — working on a fix

If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused overreporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is working on fixing the bug and correcting the conversion data. What happened? A bug caused Google Ads Search and Shopping campaign conversions to be overreported. What is the timeframe? Conversion reporting between November 11, 12:01 AM PST and November 20, 11:59 AM PST is affected. The bug occurred on November 20 at approximately 9:00 PM EST, Google said. Who does it affect? For once, […]

Paid search trends to watch for the 2019 holiday shopping season

Paid search trends to watch for the 2019 holiday shopping season

The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up your strategy a little bit tighter. Google Shopping will likely be the star of retail It should be absolutely no surprise to retailers that Google Shopping is incredibly important to paid search success, and I’ve written about its rise many times over the years. This continues to be the case today, as Google Shopping accounted […]

Facebook Considers Changes to its Political Ads Policy

Facebook Considers Changes to its Political Ads Policy

As you may have heard, Facebook’s decision not to subject political ads to fact-checking has caused a lot of concern, in various sectors. With The Social Network rolling out a range of measures to stop potential misuse of its platforms by politically-affiliated groups in the wake of the 2016 US Presidential Election, its decision to allow lies in political ads in the coming campaign seems at odds with such efforts. Add to that the fact that every other digital platform – including Google, which this week announced its own political ad restrictions – now either doesn’t accept political ads or subjects them to fact-checking, and you can see why the […]

YouTube’s CEO Provides an Update on Monetization Tools, Copystrikes and Content Guidelines

YouTube’s CEO Provides an Update on Monetization Tools, Copystrikes and Content Guidelines

YouTube CEO Susan Wojcicki has this week posted her final quarterly update of the year, covering developments in copyright claims, monetization processes, platform rules and more. And this time – in what seems like an entirely logic and on-brand move – Wojcicki ​has posted the update as a video on the site: [embedded content] Wojcicki first notes that the YouTube economy is growing: “Compared to last year, the number of creators with a million or more subscribers has grown 65%, and creators earning five or six figures, annually, has increased more than 40%.” It’s amazing to consider the amount of money being generated by YouTube creators – did you know, for example, […]

LinkedIn Publishes Update on Spam, Fake Accounts and Government Data Requests

LinkedIn Publishes Update on Spam, Fake Accounts and Government Data Requests

LinkedIn has this week published its latest Transparency Report, which outlines its efforts to remove spam and fake accounts, along with actions taken based on user reports and government information requests. First off, on fake accounts – LinkedIn says that its automated defenses blocked 98% of all the fake accounts that it either prevented or took down on its platform in the first half of 2019. As you can see here, LinkedIn has detected and removed some 22 million fake accounts, in total, over those first six months – which is a far cry from the whopping 5.4 billion fake accounts that Facebook has removed thus far in 2019. Of course, scale is […]