Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google explained, will “restrict how it uses certain unique identifiers, and other data processed in the provision of services to you, to only undertake certain business purposes.” What is the CCPA? Similar to the EU’s General Data Regulation Protection (GDPR), the CCPA provides several data privacy protections for California state residents. It is set to go […]

5 Ways Visual Search Will Change the Way You Market

5 Ways Visual Search Will Change the Way You Market

Hubspot’s recent List of Marketing Statistics for 2019 identified an unmistakable trend — the importance of visual content on social media. One of the highlighted studies found that the average person has the ability to recall 65% of the visual content they see almost three days later. Given that the average person sees about 5,000 ads per day, that level of picture recollection is incredibly impressive, and should be a wake-up call to marketers everywhere. Visualization is certainly vital to social media marketing, but it’s equally critical for every touchpoint in the customer journey. This is especially true for the product discovery process, where customers are developing a growing impatience […]

Pause out of stock products with this Google Ads Script

Pause out of stock products with this Google Ads Script

Black Friday and the busy festive season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually. We hated seeing retailers wasting paid media budget, so our team of developers built this Google Ads script that runs hourly and automatically paused ads that are pointing towards products that are out of stock on Shopify. How does the script work? The logic behind the script is quite simple. It follows the URLs of all […]

Dot Org Registry Sold to an Investment Firm via @martinibuster

Dot Org Registry Sold to an Investment Firm via @martinibuster

ADVERTISEMENT The non-profit organization that manages the dot ORG domain registry has been sold to a for-profit investment firm. Some are fearful that the cost of dot ORG domains will rise because the non-profit that manages the entire domain name system, ICANN, recently changed the rules to allow the owners of the dot ORG registry to raise the dot ORG domain name registrations. The dot ORG domain name registry has traditionally been a part of a non-profit organization for the benefit of non-profit organizations. Once the sale is finalized, the dot ORG domain registry will have been acquired by a for-profit organization. How Did a For-Profit Gain Control of a […]

How to Write an Ecommerce Business Plan [Examples & Template]

How to Write an Ecommerce Business Plan [Examples & Template]

You know the feeling of having a great idea, a brilliant view of how it’ll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that’s great. But it’s important to know how you’ll transform your idea into reality. That’s what business plans are for. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online. It’s estimated this number has reached 1.92 billion. Having an ecommerce business plan keeps you organized and is useful when seeking investors who need to understand your company. So, let’s dive into some examples of ecommerce […]

Did John Lewis Create One of the Top 2019 Christmas Adverts? via @gregjarboe

Did John Lewis Create One of the Top 2019 Christmas Adverts? via @gregjarboe

A year ago, I put a lump of coal in the stocking of John Lewis & Partners, a chain of high-end department stores that operate throughout the United Kingdom, for creating its 2018 Christmas advert, “The Boy and The Piano.” If you are curious about why a Christmas video that featured Elton John failed so miserably, then read, “3 Reasons Why the New John Lewis Christmas Ad Is a Flop.” But, this is a new year. And, presumably, lessons were learned on the other side of the pond. Hopefully, this means there are also important lessons that American retailers can learn from their British cousins, who have shops on the […]

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer

Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. As you can see here, the new option – which will be made available to some users – would enable you to compose, then schedule your tweets to post at a chosen time, without ever leaving the composer window. Here’s a look at the process in more detail – once you’ve composed your tweet, you’d tap on the three dots menu to the right of the lower functions listing. […]

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter has added a new ‘Conversation Insights‘ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. As you can see in this screenshot (posted by social media expert Matt Navarra), the main chart shows the amount of tweet mentions you’re seeing, which you can view over a chosen time period. This can help you better manage and maintain your tweet strategy – though, as we know, it’s not just the mentions themselves that are relevant, but the specific people who are engaging with your profile and […]

Facebook Adds New Options for Brands to Control Ad Placements

Facebook Adds New Options for Brands to Control Ad Placements

Facebook has announced a new set of brand safety tools which will enable businesses to better control where their ads appear across Facebook’s various ad delivery networks. The issue of brand placement came to the fore back in 2017 when YouTube lost millions of dollars in revenue after major brands pulled their YouTube spend over concerns that their ads were appearing alongside extremist content and hate speech. Facebook has been working to provide measures to avoid the same over the last couple of years, and these new options add to that capacity, enabling more in-depth control and specification in ad placement. Among the various measures, Facebook is adding: A new, […]

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Last year, Google launched its Reach Planner tool which provides estimates for YouTube ad campaign reach and performance based on a range of metrics and inputs. Now Google’s looking to improve its comparison tools by adding in TV reach data from Nielsen, in order to provide insight into how ad spend on both TV and YouTube can impact campaign reach. The additional data will help brands cover potential gaps in their targeting – as explained by Google: “With audiences shifting to digital, it’s important to plan across channels. According to Nielsen, there are 31% fewer available weekly 18-49 GRPs across broadcast and cable television compared to just five years ago.”  […]