Instagram Launches ‘Stay Home’ Story & Co-Watching Feature Amid COVID-19 Outbreak via @MattGSouthern

Instagram Launches ‘Stay Home’ Story & Co-Watching Feature Amid COVID-19 Outbreak via @MattGSouthern

Instagram is launching new features in an effort to encourage users to stay home during the coronavirus pandemic. The first feature, launched over the weekend, is an aptly-named “Stay Home” shared story to promote social distancing. The second feature, announced today, allows friends to browse Instagram together over video chat. Here’s more information about each of these new initiatives launched by Instagram. ‘Stay Home’ Shared Story Users can add a new “Stay Home” sticker to stories to show others how they’re spending their time while social distancing. Those who use the sticker will have their stories added to a shared story, which lets other users view all stories with the […]

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates via @MattGSouthern

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates via @MattGSouthern

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Clearer guidance on performance ratings Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an action for the advertiser to take with that specific asset. Advertisers can use this information to learn what concepts and themes are resonating with users. From there, advertisers can double down on the […]

Reddit Launches Polls, Providing Another Way for Redditors to Engage With Content

Reddit Launches Polls, Providing Another Way for Redditors to Engage With Content

Reddit has launched a new Polls option which enables Redditors to pose questions to their audiences, helping to boost on-platform engagement, and activate the many ‘lurkers’ – people who scroll through the various posts but don’t post, share or comment themselves – within the app. As explained by Reddit: “We’re excited to introduce Polls, a brand new post type that encourages redditors to share their opinion via voting. For Poll creators, the new post type is a straightforward way to engage with Reddit’s 100,000+ active communities, and understand exactly what people think about a given topic. For those voting, Polls makes it easier than ever for our 430 million monthly active users […]

The Ultimate Coronavirus Small Business Guide – WordPress + Tools to Grow Online

The Ultimate Coronavirus Small Business Guide – WordPress + Tools to Grow Online

Due to the Coronavirus (COVID-19) pandemic, there is a lot of uncertainty in the world, especially for small business owners. Many small businesses are being forced to adapt and make critical changes just to survive. During these tough times, the world seems uncontrollable. That’s why it’s extremely crucial for us, small business owners, to focus on what we can control because that’s how we will survive and thrive during these unprecedented times. In this ultimate coronavirus small business guide, I will share the top tools, tutorials, and WordPress resources that can help you adapt to the changes, streamline your workflow, and even grow your business. Note: I will be updating […]

Pro Tip: How to fix 3 not so obvious crawl errors

Pro Tip: How to fix 3 not so obvious crawl errors

Everyone hates crawl errors. They show up without warning and can cause indexing issues. In Gary Illyes’ (Google Webmaster Trends Analyst) Reddit AMA last year, he explained you must make your site crawlable: “I really wish SEOs went back to the basics (i.e. MAKE THAT DAMN SITE CRAWLABLE) instead of focusing on silly updates and made up terms by the rank trackers, and that they talked more with developers…” These tips will show you how. How to find and fix index bloat Index bloat means you have more URLs indexed than physical pages. If it’s on a large enough scale, it can negatively impact performance. If severe enough, it’s a […]

Fake SEO Case Studies on Facebook via @martinibuster

Fake SEO Case Studies on Facebook via @martinibuster

There is an increasing trend of publishing SEO case studies on Facebook to show how a tool or service can help increase search rankings and traffic.  At least one Facebook Group admin is taking action to challenge and remove them because they are designed with an agenda at best and are outright fakes at worst. SEO Case Studies Tell Only One Story A common problem with SEO case studies published on Facebook is that they are expressly designed to tell you a story of success in defeating Google’s algorithm. If there is one constant in search marketing it may be the understanding that there is no sure thing or guarantees […]