Link Rot Affects Rankings. How to Fight Back via @martinibuster

Link Rot Affects Rankings. How to Fight Back via @martinibuster

Google’s John Mueller recently said in a Webmaster Hangout that it’s not enough to create a site and wait for traffic. Similarly, it’s not enough to promote a site then sit back and enjoy the traffic. Your links and rankings are being subverted by link rot. This isn’t discussed much but it’s something everyone needs to understand and address. What is Link Rot? Link rot is two things: 1. The natural disappearance of links.All links eventually disappear. This happens when publishers update a website. 2. A gradual reduction of link power that every link undergoes.New pages push older pages away from the home page, reducing link power. Who is Affected? […]

Video: Chris Boggs on experience in the SEM industry

Video: Chris Boggs on experience in the SEM industry

Chris Boggs has been doing the SEO and SEM thing since 2000 — yes, for over 20 years. Boggs does both SEO and PPC and has worked at both large agencies and smaller agencies and in-house at both large companies and small companies. He has been on his own, running his own agency named Web Traffic Advisors, since 2014. Boggs is a former US Marine and credits a lot of his success in the industry to what he learned from his service. He also credits his previous jobs and bosses with his success. We spoke about that and also chatted about some of the earlier days in SEM. Our conversation […]

Is Email Marketing Dead? No, But These Practices Are

Is Email Marketing Dead? No, But These Practices Are

99% of people check their email every day. With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An un-successful email campaign in a world where opening emails is such a big part of people’s lives can be confusing, and brings up an important question: Where is the gap between consumers checking their email constantly, but not clicking on your brand’s message? Before you pull the plug on email marketing completely, consider this — 73% of millennials prefer email communication when receiving marketing material. Ultimately, the problem […]

Zuckerberg Disputes Facebook’s Role in Societal Division at Munich Security Conference

Zuckerberg Disputes Facebook’s Role in Societal Division at Munich Security Conference

In the wake of the 2016 US Presidential election, social media – and Facebook specifically – has been blamed for causing increased angst and societal division, with the spread of ‘fake news’, foreign interference, filter bubbles and more, all reportedly being exacerbated by the rising use of social apps. But is that true? Does Facebook really play such a significant role in the modern news dissemination process that it now has the power to shift the opinion of the electorate – or are we just looking to append blame for divisions that have always existed? The latter is where Facebook is now leaning, and late last week, at the Munich Security […]

6 Keyword Research Tools to Improve Your SEO in 2020 and Beyond [Infographic]

6 Keyword Research Tools to Improve Your SEO in 2020 and Beyond [Infographic]

Published Feb. 17, 2020 Are you trying to establish the keywords that people use to search for your products and services? Want a list of tools that can give you a comprehensive overview in a couple of minutes? The team from Red Website Design share six keyword research tools you should try in this infographic. Here’s what makes the list: Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

These 9 Brands Take Personalized Marketing to a New Level

These 9 Brands Take Personalized Marketing to a New Level

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits. Those habits aren’t just limited to my writing process. I have morning, evening, and weekend routines, as if my entire life has become a series of established patterns. Knowing what those habits are, I learned […]

Google My Business: FAQ for Multiple Businesses at the Same Address

Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. […]

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications (up from just one certified user with standard or admin access). The new requirements, announced last week, are set to take effect by the end of June. The issue isn’t that the certifications are regarded as weak indicators of a user’s proficiency with using Google Ads products to create value for clients, […]

25 Surprising Facts You Didn’t Know About Snapchat via @JuliaEMcCoy

25 Surprising Facts You Didn’t Know About Snapchat via @JuliaEMcCoy

ADVERTISEMENT Snapchat isn’t just about keeping up with the Kardashians. Neither is it limited to sharing silly/cute/spontaneous selfies with friends, or stories of chocolate margaritas. Snapchat is more than all of that. In fact, if you use it strategically, it can be a powerful tool for marketing your brand. Sounds exciting, right? It is. But before you start marketing on Snapchat, you first need to know everything you can about the app. Why? Because you need to know who’s on Snapchat, how users behave, and what a successful Snapchat marketing campaign looks like. (Also, being a know-it-all is fun!) Want to know some lesser-known facts about Snapchat? Read on! (Hint: […]