Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Facebook has published a new study which looks a the key elements that can help brands establish better connection with Millennial and Gen Z consumers. The study analyzes the ways in which younger consumers connect with brands from both the food and beverage and retail banking sectors, providing a significant variation in expectation and approach. But overall, what Facebook’s analysis found is that: “…regardless of the vertical studied, younger generations tend to prefer connecting with brands online. But simple connection is not enough: They also expect brands to understand their values and deliver tailored experiences.” The results could help you formulate a better connection approach for your business – here […]

The Content Distribution Playbook – Whiteboard Friday

The Content Distribution Playbook – Whiteboard Friday

If you’re one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription What’s going on, Whiteboard Friday fans? My name is Ross Simmonds from Foundation Marketing, and today we’re going to be talking about how to develop […]

25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick

25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick

Thinking up unique blog post ideas can seem like a struggle, especially when it feels like blogs have covered just about every topic under the sun. Is there such a thing as a “unique” blog post idea anymore? How do you write fresh, interesting, and search engine optimized content your audience actually wants to read? If you’re tired of wracking your brain, don’t worry. There are actually tons of ways to come up with unique blog ideas without relying on your own creativity. Writer’s block is nearly universal, so even the greatest minds have come up with their own “hacks” for coming up with post topics on a whim. In […]

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

NEW YORK – As brands look to compete in today’s market, identifying ways to connect with audiences is critical – especially since growth relies so heavily on the marketer’s ability to find better ways to meet the needs of customers, said Christi Olson, head of evangelism at Microsoft Advertising and Bing, during a keynote session at SMX West on Wednesday. “Consumers want brands to help them, anticipating their needs and making their buying experience frictionless,” said Olson. “Our [Microsoft’s] goal is to help retailers become more competitive and deliver more engaging customer experiences that unlock new revenue and fuel future growth,” she added. Customer journeys are also getting more complex […]

Here’s Why Inclusive Web Design with SEO Wins 2020 via @kim_cre8pc

Here’s Why Inclusive Web Design with SEO Wins 2020 via @kim_cre8pc

Inclusive web design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge. Website conversions depend on how well webpages assist people with decision making starting from search queries. Your role as an SEO is making webpages appear in search engine results at the precise moment for the exact people requesting them. Advanced online marketing considers the webpage user experience to stick the landing, which takes them into the realm of web design. The fun is figuring out who those people are so you can target them in search engines and web design decisions. Most of the time businesses have a fairly good idea of […]

Where Are The Webpage Titles, Descriptions, and Headers?

Where Are The Webpage Titles, Descriptions, and Headers?

If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located on your webpage.  That’s why SEO can often feel like trying to cook dinner using directions written in a foreign language.   Unfortunately, a lot of important details can get lost in an incorrect translation. Even if you’re outsourcing your SEO it’s important to understand what your consultant is doing.  For example, I recently completed an SEO Tune-Up for a client and at first he didn’t think anything was actually changed on his website.  That’s because webpage […]

The Value of Video in Marketing Today with Joe Martinez [PODCAST]

The Value of Video in Marketing Today with Joe Martinez [PODCAST]

ADVERTISEMENT For episode 172 of The Search Engine Journal Show, I had the opportunity to interview Joe Martinez, Director of Client Strategy at Clix Marketing, and a world-renowned expert when it comes to video and YouTube ads. Martinez talked about the value of video in marketing, the approach to ads on YouTube, and a number of different features and strategies to help you have success with video. What do you think about the value of video in marketing today? Joe Martinez (JM): It has a lot bigger impact than people realize. The part I run into a lot that gets the pushback from clients or other marketers is that they’re not seeing […]

Recovery From November 2019 Google Update via @martinibuster

Recovery From November 2019 Google Update via @martinibuster

You know how Google says you can’t “fix” your way back to position one? That seems unhelpful but it’s actually useful. It helps one understand what not to waste time on. In my opinion, based on my experience, once you know what not to focus on, it will help you understand more productive areas to focus on. Things to Fix According to Google, fixing things won’t help you recover. What does that mean? It may mean that the traditional things SEOs focus on, mainly technical SEO, have little to do with fixing an update that’s highly likely about relevance. Some SEOs say that every site they audit that has experienced […]

How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. In my 17+ years of online marketing, I’ve seen far too many businesses lose focus on the bottom line when it comes to their content strategies. Fortunately, a healthy blend of marketing, sales, and customer success helps you maintain a “growth mindset”, or a laser-sharp focus on your goals. Essentially, a growth mindset is an experimental and data-driven approach to growing your business and leveraging all the marketing channels at your disposal. […]

Rand Fishkin on optimizing for and against Google

Rand Fishkin on optimizing for and against Google

NEW YORK – Google’s relationship with brands has shifted from referrer to competitor, SparkToro CEO and co-founder Rand Fishkin said at SMX East on Wednesday during his keynote about how the search engine’s business model has been evolving. Now that the majority of Google searches are no-click, companies will have to find on-SERP opportunities to reach their audiences and strengthen their branding so that users will actively seek them out, said Fishkin. The zero-click search trend More than half (56.1%) of Google searches conducted from a mobile browser and 34.9% of Google desktop searches ended without a click to other content, according to Jumpshot data. “However, the trend is the […]