Pinterest Expands Self-Help Tools, Outlines Improvements in Detection of Self-Harm Content

Pinterest Expands Self-Help Tools, Outlines Improvements in Detection of Self-Harm Content

After first launching its self-help tools to assist those searching for terms related to mental health concerns back in July, Pinterest has this week expanded its self-help assistance exercises to cover more types of potential health problems, including depression and self-harm. As explained by Pinterest: “Now, if someone searches for a term related to self-injury, they’ll find ten new coping exercises that can help them work through difficult emotions and feelings. Each exercise is guided with steps people can take to manage their feelings, such as ways to redirect energy, release tension or create a calm environment.” As you can see in the example above, the exercises provide tips on […]

Is Coding the Next Must-Have Skill of the Modern Marketer?

Is Coding the Next Must-Have Skill of the Modern Marketer?

Marketing has evolved over time from,“You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind the scenes of all these digital campaigns?Code is what lies behind so many of our great marketing campaigns. Our websites, our emails, our apps and tools that are made to give your customers a better experience — these all run because there are smart coders making them work. So my question today is this: Since […]

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] via @shepzirnheld

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] via @shepzirnheld

ADVERTISEMENT Catch up on trending digital marketing news by listening to this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. This week, hosts Greg Finn and Christine “Shep” Zirnheld are covering all the stories you need to know, form Google page speed badges to Instagram hiding likes and much more. Read the top news from this week’s show: Google will identify sites with a badge of honor (or dishonor) based on page speed Shep explains how Gooogle plans to identify pages with faster or slower page speeds after users click on them in the search results. We also speculate on how they could expand this […]

WSJ report about Google search manipulation gets a lot wrong

WSJ report about Google search manipulation gets a lot wrong

No one would argue that Google is a pure, shining force for good in the world. But neither do we agree that it’s the corrupt entity portrayed in a highly charged Wall Street Journal (WSJ) article that appeared Friday. Search Engine Land will offer more perspective on the WSJ article in separate pieces next week. However, upon initial review of the assertions, and discussion with members of the SEO community including several people interviewed for the story, we believe that many of the claims are inaccurate or misunderstand what’s going on behind the scenes. The WSJ accuses Google of manipulating search results to appease advertisers and favor big business in […]

Google on building a better holiday omnichannel strategy

Google on building a better holiday omnichannel strategy

NEW YORK – Today’s customers alternate between shopping online and offline, searching for the products and services they need at the exact moment they need them, said Zack Bailey, head of omnichannel solutions at Google. Bailey opened up a keynote session at SMX East on Thursday alongside his colleague Irem Erkaya, global product lead at Google. Three-quarters (76%) of holiday shoppers will search on three or more channels (think retailer websites, social, and marketplaces) when making purchase decisions, according to Google. To drive toward success for the holidays, Bailey and Erkaya offered up several tips and best practices for advertisers managing omnichannel campaigns this season. Google’s presentation touched on three […]

Local business study finds 0% of site traffic coming from email, paid media

Local business study finds 0% of site traffic coming from email, paid media

BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to establish benchmarks across a number of categories such as traffic sources, monthly users, page views, session duration, bounce rates and others. The data were collected between September 2017 and December 2018. The local businesses in the study were “BrightLocal users that opted in with active connections to Google Analytics.” It’s not clear if all of these are small businesses (SMB) or whether this dataset includes franchises and enterprises with multiple locations. It likely skews SMB. Just under 500 […]

SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO via @Kammie_Jenkins

SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO via @Kammie_Jenkins

Not to be pessimistic, but SEO can be an incredibly frustrating job. It didn’t take very long working in the industry for me to realize that SEO professionals were the outsiders. Our success often relied on other teams, not our own, so we were relegated to asking for favors. At best, these requests would make it on the list (albeit usually close to the bottom). At worst, they’d be completely ignored. I often referred to this as “yelling into a black hole.” My advice and requests went in, never to be seen again. That’s why I felt so validated to read Jessica Bowman’s book, “The Executive SEO Playbook”. In it, […]

A framework for SEO success with structured data

A framework for SEO success with structured data

NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO consultant for Orainti, during her session at SMX East on Thursday. In addition to having a robust implementation process, brands have to get creative about which structured data types they’re using to mark up their content, said Architectural SEO Manager for Go Fish Digital Chris Long, who took to the stage after Solis to share […]

8 Ways to Collect Customer Feedback & What to Do With It via @casieg

8 Ways to Collect Customer Feedback & What to Do With It via @casieg

As a marketer, one of the biggest challenges is understanding what it is my audience wants. What are they are looking for? What do they need? How can I help them? The problem is, these questions aren’t always easy to answer. Humans are complicated and if I’m being honest, we don’t spend enough time actually paying attention to their needs. In fact, a study from Janrain reported only 5.8% of users felt digital ads understood their needs. To cut through the noise and reach our customers, we have to pay attention to what they want – and it starts with feedback. Customer feedback is an amazing asset to have in […]

Elevating Women in SEO: The Industry Still Has a Long Way to Go

Elevating Women in SEO: The Industry Still Has a Long Way to Go

ADVERTISEMENT I was recently given the amazing opportunity to moderate the Women’s Elevation panel at the State of Search Conference in Dallas. This session was created to give stage to and focus on women and their allies both in the tech industry and in other areas of our day-to-day lives. It was an absolute pleasure to be a part of this important discussion! (If you’d like to watch our chat, Bill Hartzer created a Facebook Live video of the event.) After the conference, I reached out to the amazing women who made up this panel to see if they would be willing to share their thoughts in a Friday Focus […]